Universitatea Bucuresti,

Master Consultanta in Afaceri. An I

Nita Andra Cristina

Portofoliu
Engleza de Afaceri

Nita Andra Cristina

CARO I

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

Summary.
4 Exemple of Businnes
Letter
.3
Memorandum
7
Hotel Imposible ..

..8
Swot
Analysis
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Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

General Television Inc

5521 Victoriei Way
Bucuresti, 6259890
Customer relations,

January 8,2017
Ms. Serbanoiu, Manager
Baker Memorial Hospital,
65989 Main Street
Bucuresti, 9879875

Dear Ms, Serbanoiu,

Thank you for your letter regardibg your order for nine TR-5771-3tunes. We have
shipped the correct tuners by United Parcel; you should received them shortly after
you received this letter. I have also canceled your original order so you will no be
sent overdue notices ans so that we can charge you at our preferred-customer rate.

Please accept our apologies. Evident a dock worker failed to see your letter in the
pack age, and it was sent our Rebuilt Parts Department. That is why your note did
note come tot the attention of our Part Manager.
To prevent further inconvenience, please send any future, packages directly to Ms
Irina Popescu, Parts Manager at our Nwwark facility.
If I can be of any further help, please let me know.

Sincerely,
Andra Nita
Assistant Director
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Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

January 8,2017
Ms. Serbanoiu, Manager
Personal Department
Buzau Adeco Works,
65989 Main Street.
Buzau, 9879875

Dear Ms. Serbanoiu,

I am pleased to receive your offer of employment as Administrative Assistant in the

Executive office. I was favorably impressed with your company and with the position
as you described it.
Since interviewing with you, however, I have been offered another position that is
even more on line with my long-range goals and have accepted that position.
Thank you for your time and consideration. I enjoyed meeting with you and your
staff.
Sincerely,
Andra Nita

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

ECOBUSINESS SYSTEMS AND SERVICES

12 Main Street,
Bucuresti, 9889667

January 8,2017
Mr. Popescu, Chief Engineer
Buzau Chemical Products
44 River View Road,
Buzau, 987987

Dear Mr. Popescu,

Enclosed in the final report on our installation of pollution control equipment at

Craiova Chemical Company. Since your problem is much like Craiova, I believe a
similar solution would work for Buzau Chemical.
If your management is interested, I would be happy to come to Buzau to discuss
your needs and make a preliminary assessment of your facilities. Please call me
collect (ext7767678) if I can answer any questions.

Sincerely,

Andra Nita, Ph. D

Technical Services Manager.
Enclosure:Report.

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

Dear Ms. Serbanoiu,

You have been our loyal customer for last ten years. Our company is launching a
new scheme for senior citizens. The scheme is called Invest in Sixty . It is a
Systematic Investement Plan. The scheme will save your tax and is a money back
scheme.
You have been regularly investing money in our variours schemes and we have
given good returns. Our professional relationship has survived on mutual
understanding and trust that we have shared all through these years.
Im enclosing the brochure of the scheme with this letter. My Sales Representative
will call you and come down to the office to explain the details of the scheme
whenever you have leisure time. It will be at your disposal.
I hope that after going through the brochure you will be interested in the scheme.
Waiting for your positive reply,

Yours truly,
Mihai Popescu,
Customer Service Manager
Invest in Sixty

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

Memorandum

For: Ms Andra Nita

Subject: Progress Report on Lending Operations

In connection with the preparation of our annual report on loans, may we request
for a copy of the progress report on lending operations as of January 2016 to enable
us to get certain data on said needed for our annual report.
Mr. Mihai Popescu,
Director

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

Lake Superior, Hotel Inferior

Anthony Melchiorri visits Bayfield, Wisconsin, to try and help the struggling
Greunke's First Street Inn and Restaurant. Owned by an overworked family,
the underperforming hotel operation is being neglected in favor of an on-site
restaurant and pizzeria. To get the inn running to its full potential, Anthony
will have to convince the owner to agree to some major management
changes and mend fences with her family.

Jersey Shore Uproar

Anthony visits the White Caps Motel in Wildwood, New Jersey, the number
one resort town on the Jersey Shore. After learning the business isn't really in
financial trouble, Anthony discovers the owner is taking advantage of her
underpaid general manager. Can Anthony fix the White Caps Motel's poor
management before the employees decide they've had enough?

Full Throttle in Sturgis

Anthony Melchiorri is on a mission to save three struggling hotels near
Sturgis, South Dakota. Will he have time to fix all the issues at these
properties before hundreds of thousands of bikers come rolling into town?

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

Solutions:
Start Hotel Change at the Top
LinkedIn
The show chose hotels with seemingly different situations
that every single one of them was controllable. In every hotel the
problems were self-inflicted and usually took years to develop.
The hotels owners liked to blame the economy, each other or
their staff but in reality the causes were their own lack of hotel
management experience, management skills and/or
communication issues between owners and between owners and
staff.
In watching the series, one of the first things any hotelier
should have picked up on is that having the right energy and
attitude make a huge difference. Every hotel needs to be lead by
people who have a can-do attitude. These are people willing to
step up to the plate to assume responsibility, to take charge, to
provide an infusion of new thought.
In many of the episodes, Anthony found that the people
needed to fill key roles were already on staff. They just needed to
be challenged and for someone to have confidence in them. By
recognizing that people inherently want to do a good job, Anthony
was able to help put the hotels back on track. He did this very
well and in only one episode was there a need to obtain outside
hotel management.
Once the hotel owners and managers had received their
attitude adjustment, the hotel was able to address the three
recurring opportunities that seemed to be prevalent for each

Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

hotel. These opportunities were maintenance, housekeeping and

marketing.

Improving Hotel Housekeeping

There was no doubt that from the very first episode that the
hot button for Anthony was cleanliness. Each episode started with
a quick inspection of the premises, lobby and rooms.
Better Hotel Maintenance Opportunities
The second notable issue was hotel maintenance. Not
surprisingly, the weaker the hotel management the more
maintenance issues were discovered. Similar to large hotel
chains, maintenance is one of the first things cut back when
revenues drop.

The episodes where maintenance was more of a problem

than housekeeping were all situations where hotel management
had neglected their assets for too long. Instead of
minor preventive maintenance and repairs, many of the hotels
needed substantial renovation. The most common maintenance
problems were:
Outer structure, interior walls and ceilings were stained,
cracked, had holes, rotting and roof or pipe leaks
Too many rooms had mold issues and HVAC units were
dirty/clogged or not functioning due to a lack of preventive
maintenance
Pools and hot tubs were not adequately maintained
Grounds were not being maintained
Too much dirt everywhere in places not associated with
housekeeping duties
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Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

For most of the hotels where maintenance was the primary

issue there was a lack of maintenance staff along with no system
to track maintenance and repairs. Unfortunately for management
they found out the hard way the deferred or neglected
maintenance is almost always more expensive than preventive
maintenance.
Hotel Marketing
The third most discussed reason why the hotels were failing
was a lack of marketing. For the featured hotels where this was
the primary concern it was because either the owners or
marketing person had no experience or they were relying on
marketing methods from 20-30 years ago.
Anthonys fix was fairly consistent and this is always the part of
the show where he brought in his interior designer. They were:
Renovating lobbys, rooms and spas to appeal to a
contemporary target market
Establish the desired image
Develop local partnerships and referral programs
Host a marketing event for example a BBQ, wine tasting or
wedding
Create a new website for them that featured hotel photos of
their best assets (pools, spas, bridal suite etc.)
Enable online reservations
Pay attention and respond to online reviews
Did all This Really Work
Any turnaround expert will tell you that lasting change takes
time as people and culture do not change overnight. Giving
people the tools and systems they need to be successful does not
guarantee success. Change needs to be managed and followed up
on a regular basis especially since some of the hotel owners
seemed to accept the changes more willingly than others.
However, since the Hotel Impossible crew only had 3-4 days
to spend at each hotel, it is difficult to figure out if the owners had
really adjusted their attitudes or simple gave Anthony lip service
because they were on TV.
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Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

At the end of the show the final picture was a highlight of the
impact that Hotel Impossible had such as increased bookings or
increased revenues. But the success for some of the hotels also
seems to be short-lived as comments received on prior posts
suggest that once the cast leaves, the hotels start reverting back
to their old ways..

4Colours Distribution

Parent Company

4Colours Distribution

Category

Conglomerate

Sector

Distribution and Marketing

Tagline/ Slogan

Developing sustainable futures

USP

Operational excellence and high performance standards

Motors, plantation, industrial, property, energy and utilities, and

Segment

healthcare

Target Group

Potential Buyers of automobiles, industry; government and regional

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Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina
tourist market; consumers of edible and other fat oils, juices and
sauces; plantation, property, mining, marine, forestry, construction,
port sectors and power systems industries; potential buyers of
Caterpillar products

Company with Integrity, Respect & Responsibility, Excellence and

Positioning

Enterprise
SWOT Analysis

1.Has a strong presence in over 20 countries especially in Asia Pacific

employing over 100,000 people
2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry,
Property, Energy and utility, Healthcare)
5. Uniformed growth rate from across all the geographical locations
Strength

6. One of the major business houses in all of Malaysia

1. Legal claims affecting the brand image of the company

2.Fluctuating non-operating revenue due to irregular investment and
disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that
Weakness

caused widespread pollution issues in Malaysia and Singapore

1. Strong outlook for the global oil crops consumption

2. Inorganic growth strategy
Opportunity

3. Robust outlook for the Chinese automotive sector

1. Competitor aggressiveness and Intense competition

2. International Currency fluctuations is a risk
3. Unfavorable govt and political conditions can affect brand and
Threats

operational efficiency

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Universitatea Bucuresti,
Master Consultanta in Afaceri. An I
Nita Andra Cristina

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