My Reader Profile:

The targeted age for my magazine will be between 17

and 25. This is because rock music is generally not
what younger people are brought up listening to and
therefore many require independence in order to
discover the genre. As well as this the popularity of
rock music has increased since the mid-1990s and
this means that older people (40+) will not have had
this large influence when growing up listening to
music as someone in their mid-20s will have had.

Age
40
30
20
10
0
0 to 10 11 to 20 21 to 30 31 to 40

40+

Age

Due to the demographic chosen, the

audience may also read magazines
such as:
The main gender that I will focus on for my magazine is
males. This is because, stereotypically, men are linked to
heavy rock music more frequently than females are.
Furthermore, the majority of rock artists are male which
therefore allows the male audience to identify with them.
As well as this, due to stereotypes once again, the males
targeted shall be straight due to the connotations rock
music holds.
My magazine shall be priced
reasonably cheaply. This is due to
the audience demographic being
teenagers and those in their early
twenties. This means that they are
students or just entering careers
and wont have a large disposable
income.

Conclusion: My audience shall be white, straight, men

aged between 17 and 25. As well as this they will have a
large interest in the rock genre as well as the music
specifically. Due to the age range targeted there will be
a key link to social media sites which I will have to take
into consideration when designing my magazine.

Following the uses and gratifications theory, I

would like my target audience to be able to identify
with the language used and the artists who feature.
As well as this I want my magazine be a home for
social interaction between members of this target
audience; this simply leads onto Maslows
hierarchy of needs pyramid. I want my magazine to
follow the Love/Belonging level as I want a sense of
community to surround the magazine and this will
be highly desirable for the target audience. This
community can be created through the use of
social media as well as having accessible artists
featured whom dont appear overly intimidating or
scary for the audience.