MARKETING RESEARCH

ESSAY – 12 MARKS

UNIT – I
1. “The planning and conducting of a Marketing Research project is essentially an exercise
in error management”.
2. What is marketing information system? Discuss the need, importance and utilities of
MDSS.
3. What is research design? exploratory, causative, conclusive and experimental designs.
4. What errors are likely to occur while preparing a research design? What steps do you
take to minimize these errors?

UNIT – II
1. What are the sources and methodology of gathering marketing information?
2. What are the errors that can occur while gathering data from respondents? What steps
do you take to minimize them?
3. What are the advantages & disadvantages of primary & secondary data? Why is it
important to the multiple sources of secondary data?
4. What are the concepts of measurement & scaling? Explain the concepts of scaling in
Marketing Research?
5. Explain different types of scales? How are they related to Marketing Research?
UNIT – III
1. How decisions are made in uncertainty? Discuss the criteria of decision making
2.  What is decision tree analysis? How decision tree helps in sequential decision making
3. What is the process of determining EVPI? Discuss utility as a criteria of decision making
4. Explain different styles of questionnaire. What precautions are necessary to be taken in
designing a good questionnaire?
One problem on calculation on EVPI can be expected

UNIT – IV
1.  What are parametric and Non-parametric tests? Explain different types of non-
parametric tests.
2. Discuss the utility and importance of non parametric tests in Marketing Research?
3. What is Markov Analysis? Discuss the transition probability matrix and steady state
probability
One problem compulsorily will be given on Non-Parametric tests (Mann Whitney,
annova, chi-square, etc)

UNIT – V
1. Bring out the difference between factor analysis and discriminant. Explain how they are
useful in Marketing Research with suitable example?
2. Why and when should a researcher prefer to use multi-variate analysis over uni-variate
or bi-variate? Explain with relevant examples?
3. Explain the difference between cluster analysis and co-joint analysis? How cluster
analysis is used in dividing a group of people in to cluster?
4. What are the elements to be kept in mind while preparing and presenting a research
report? Explain how do you do it by using marketing example?
SHORT – 2 MARKS

1. Exploratory Vs Descriptive research

2. Ordinal scale Vs Nominal scale
3. EMV Vs EOI
4. Reliability Vs Validity
5. Construct validity Vs predictive validity
6. Cost and Value of information
7. Type I error Vs Type II error
8. Open ended Vs Close ended questionnaire
9. Wallis Test
10. Brand switching and loyalty
11. Primary data Vs Secondary data
12. MDSS
13. Simulation
14. McNemar Vs Mann-Whitney test
15. multi-variant analysis Vs Uni-variant analysis
16. Multi-dimensional scaling (MDS)
17. Selection error
18. Causal research vs Experimental research
19. Rank correlation Vs Markov analysis
20. Sales forecasting
OPERATIONS MANAGEMENT

ESSAY – 12 MARKS

UNIT – I
1. What do you mean by production and operations management?
2. What is operation system? Explain the interface between operations system and systems
of other functional areas.
3. What is PPC? Explain the functions of production planning and control
4. What are the characteristics of process technologies? Explain the relationship between
Product life cycle and Process life cycle

UNIT – II
1. Discuss the importance and different types of plant layout
2. Explain Plant location and the factors influencing location
3. What is scheduling and control of production?
4. Explain the importance of Maintenance management.
One problem on Sequencing and Total Elapsed Time (TET)

UNIT – III
1. What do you mean by Quality? Explain statistical quality control
2. Bring out the differences between work study and methods study. Also explain their
importance.
3. What is work measurement? Explain its uses and different methods
4. What are the various techniques in the methods study for identifying the most
appropriate method?
One problem on quality control i.e Control charts (X, R, C, P, NP) is expected

UNIT – IV
1. Explain the need, use and importance of material management.
2. What do you mean by Materials Requirement Planning (MRP)? Explain the components of
MRP
3. What is the method of selecting a supplier? How the evaluation of supplier/vendor is
done?
4. What is vendor rating? What are the determinants of vendor rating?

UNIT – V
1. Discuss the objectives of stores management. What are the requirements for efficient
stores mgt?
2. What do you mean by inventory control? Explain the various systems of inventory
control.
3. What is value analysis? How cost reduction is related to it?
One problem on EOQ or ABC analysis
SHORT – 2 MARKS

1. Manufacturing management
2. Operation system
3. Job shop vs. Assembly line technology
4. Project vs. Continuous technology
5. Process life cycle
6. Scheduling vs sequencing
7. Plant capacity or capacity planning
8. Line balancing
9. Quality circle vs Quality assurance
10. ISO certification & ISO 9000
11. Lead time
12. Work measurement vs. Works study
13. Vendor selection
14. Bills of material (BOM)
15. Inventory status file
16. VED vs. FSND
17. Stores
18. Value engineering
19. Safety stock or buffer stock
20. Material budgeting
EXAMINATION TIPS

1. Importance of Examination – Don’t take exams lightly

2. Feed two years for MBA, it will feed you for lifetime. Don’t study for time pass.
3. Some people have secure financial background, work experience, well established
business, etc and they will encourage you not to study. Your friends are like buttons of
elevator; they can either take you up or bring you down. So be careful before making
friends. Being alone is good rather than being in bad company.
4. Remember your syllabus very well
5. Understand the subject heading such as “Accounts for Managers”. Ask yourself questions
such as why am I studying this subject in MBA? What is its use? Ask similar questions about
all the subjects which you will study
6. Every subject you read in MBA is very important and useful in understanding next
semester’s subjects
7. No MBA subject can be read from only one text book. You require minimum 3 text books.
You will never understand the true meaning of concept or subject if you follow Model paper.
If you want knowledge, which will help you in future then please read from the text book.

HOW TO WRITE EXAMS

i) Understand questions which are asked. Many people make mistake of not understanding
the question
and write answers which are not related to the question. So, match your answer to the
question asked.
Read the question at least five times, and then starts writing answer
ii) Give good examples to explain the concepts wherever possible.
iii) Explanation of concept is very very important. If you write more examples and fail to
explain the
concept then it is not good. Use of more diagrams while explaining concept will also fetch
you more
marks
iv) Include latest information (current affairs) in you answers. Include the latest information
related to
business and management.
v) Write short conclusion and end the answer
vi) Time management is very very important.
vii) Don’t mug up the concepts or answer. Try to understand it and write in your own words.
Make your paper interesting for examiner. He should learn new things about business
management from your paper. This will only happen only when you incorporate latest
information on business and management. For this, you need to read regularly business
newspapers, business magazines, journals, use internet effectively, and watch India
Business Hour on CNBC TV18 channel weekdays 9 pm or 11 pm.
viii) Aim to score 85%, at least you will end up scoring somewhere between 65% to 75%

PROVERBS

1. Before you can win, you have to believe you are worth.
2. Work hard to get what you like or you have to like what you get
3. If you seek the pearls you must dive below