BTEC National Subsidiary Diploma in Creative Media Production (Film & TV)

QCF

Unit 2: Communication Skills for Creative Media Production

Assignment 2: Television Advertisements

Student name:

Assessor:

Issue date:

Assignment deadline

Lead IV:

Sean Oord / Josh Trett

Demetrios Symeou

Unit 2: Assessment & grading criteria (tick when criteria are met)
To achieve a pass grade the evidence must show
that the learner is able to:

To achieve a merit grade the evidence must show

that, in addition to the pass criteria, the learner is
able to:

To achieve a distinction grade the evidence must

show that, in addition to the pass and merit
criteria, the learner is able to:

P1

M1

use appropriate techniques to extract

information from written sources with
some precision

D1

M2

present a structured and detailed media

production report which conveys
information and explains conclusions
with clarity

use appropriate techniques to extract

relevant information from written
sources

P2

present a media production report

which conveys relevant information

P3

review reports to make changes with

occasional benecial eects

M3

review reports to make changes with

frequent benecial eects

P4

deploy and manage appropriate

technology to pitch a media production
proposal

M4

deploy and manage technology to pitch

a media production proposal eectively
and with some imagination

P5

employ appropriate forms of address in

a media production pitch to
communicate ideas.

M5

employ forms of address in a media

production pitch to communicate ideas
eectively.

D2

D3
D4

D5

use appropriate techniques to extract

comprehensive information from written
sources
present a well-structured and substantial
media production report which conveys
information with precise exemplication
and justies conclusions with supporting
arguments
review reports to make changes with
consistently benecial eects
deploy and manage technology to pitch a
media production proposal with creativity
and fair and to near-professional
standards
employ forms of address in a media
production pitch, with air, to
communicate ideas with impact.

BTEC National Subsidiary Diploma in Creative Media Production (Film & TV)

Unit 16: Film and Video Editing Techniques

Lead IV:

QCF

Assignment 2: Television Advertisements

Demetrios Symeou

Unit 16: Assessment & grading criteria (tick when criteria are met)
To achieve a pass grade the evidence must show
that the learner is able to:
P1

describe the development and principles

of editing with some appropriate use of
subject terminology

P2

apply editing preparation techniques

with some assistance

P3

apply editing techniques working within

appropriate conventions and with some
assistance.

To achieve a merit grade the evidence must show

that, in addition to the pass criteria, the learner is
able to:
M1

explain the development and principles

of editing with reference to detailed
illustrative examples and with generally
correct use of subject terminology

M2

apply editing preparation techniques

competently with only occasional
assistance

M3

apply editing techniques to a good

technical standard showing some
imagination and with only occasional
assistance.

To achieve a distinction grade the evidence must

show that, in addition to the pass and merit
criteria, the learner is able to:
D1

D2

D3

critically assess the development and

principles of editing with supporting
arguments and elucidated examples, and
consistently using subject terminology
correctly
apply editing preparation techniques to a
technical quality that reects nearprofessional standards, working
independently to professional
expectations
apply editing techniques to a technical
quality that reects near-professional
standards, showing creativity and air
and working independently to
professional expectations.

BTEC National Subsidiary Diploma in Creative Media Production (Film & TV)

Unit 30: Advertisement Production for Television

Lead IV:

QCF

Assignment 2: Television Advertisements

Demetrios Symeou

Unit 30: Assessment & grading criteria (tick when criteria are met)
To achieve a pass grade the evidence must show
that the learner is able to:

To achieve a merit grade the evidence must show

that, in addition to the pass criteria, the learner is
able to:

To achieve a distinction grade the evidence must

show that, in addition to the pass and merit
criteria, the learner is able to:

M1

D1

explain structures and techniques of TV

advertisements with reference to
detailed examples and with generally
correct use of subject terminology
originate and develop an idea for a TV
advertisement showing some
imagination and with only occasional
assistance

P1

describe structures and techniques of TV

advertisements with some appropriate
use of subject terminology

P2

originate and develop an idea for a TV

advertisement working within
appropriate conventions and with some
assistance

M2

P3

produce a TV advertisement working

within appropriate conventions and with
some assistance

M3

produce a TV advertisement to a good

standard showing some imagination
and with only occasional assistance

P4

comment on own TV advertisement

production work with some appropriate
use of subject terminology.

M4

explain own TV advertisement

production work with reference to
detailed illustrative examples and
generally correct use of subject
terminology.

D2

D3

D4

comprehensively explain structures and

techniques of TV advertisements with
elucidated examples and consistently
using subject terminology correctly
originate and develop an idea for a TV
advertisement showing creativity and air
and working independently to
professional expectations
produce a TV advertisement to a
technical quality that reects nearprofessional standards, showing creativity
and air and working independently to
professional expectations
critically evaluate own TV advertisement
production work in the context of
professional practice, with elucidated
examples and consistently using subject
terminology correctly.

BTEC National Subsidiary Diploma in Creative Media Production (Film & TV)

QCF

Unilever makes and sells products under more than 400 brand names worldwide.
Two billion people use them on any given day.

Unilever's Cororate Vision - helping people to look good, feel good and get more out of life shows how clearly the business understands 21st centryconsumers and their lives. But the spirit of this mission needs to reach out to more potential customers.

Therefore, Unilever is inviting advertising agencies to participate in this exciting opportnity to carry our message out to new consumers.
The successfl agency will be contracted to produce desigs and create advertising materials
for repositioning or extending a number of our products in the marketlace.

Please create a response to the Unilever tender. You should:

Produce an in-depth analysis of a UK television advert. The method of presentation should be a Prezi (U30: GC1)
Create a report for a new idea for a Unilever product advert based on your own and existing research and that can be pitched . This should include
research into Unilever and (extraction from) Ofcom and the ASA. You must include quotes, a reference list and reference the sources in the Harvard style
(U2: GC1 & GC2)
Pitch your advertisement proposal, in formal environment, to Unilever representatives (U2: GC4; GC5)
Complete pre-production documentation for a Unilever product (U30: GC2)
Produce and export an advert that demonstrates repositioning of a Unilever product (U16: GCs 2 & 3; U30: GC3)
Additional BTEC requirements
An evaluation of your production work (U30: GC4)
Clip analysis, demonstrating knowledge of the development and principles of editing; editing terms test (U16: GC1)
Review and amend work to improve understanding and grading criteria that has been achieved (U2: GC3).
4

BTEC National Subsidiary Diploma in Creative Media Production (Film & TV)
Task Ref.
U2 GC1, GC2, GC3, GC4 & GC5
U2 GC4 & GC5
U16 GC1
U16 GCs 1 & 3; U30 GC3
U30 GC1
U30 GC2
U30 GC4

Evidence Submitted

QCF
Blog Label

Rebranding prezi (or PPt.)

Pitch feedback
Editing in a sequence analysis
Embedded TV advert
TV advert analysis
Pre-production documentation
TV advert evaluation

Additional Comments

C. Assignment 2: TV Adverts

Summative Feedback

Learner aims for next assignment

1.
2.
Assessor declaration - I certify that the evidence submitted for this assignment is the learners own. The learner has clearly referenced any sources used in
the work. I understand that false declaration is a form of malpractice.
Assessors signature

Date

Learner declaration - I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature

Date