Table of Contents

Content

Page

Chapter 1: Introduction .
I.

II.

Background of the Study.

.
A. Mission and Vision
.
.
B. Objectives of the Study
.
C. Scope and Limitations
.
D. Research Design and Methodology
E. Significance of the Study
.
Theoretical Framework
.
.
A. Review of Related Literature .
B. Conceptual Framework .
.
C. Project Time Table
.
.

Chapter 2: Market Aspect

I.
II.

Objectives .
.
.
.
Product Description .
.
.
A. Product Background and Rationale
B. Product Name .
.
.
C. Properties
.
.
.
D. Benefits
.
.
.

III. Market Analysis

.
.
.
.
A. Market Segmentation Analysis .
1.1. Geographical Segmentation .
1.2. Geographic Segmentation .
1.3. Ideal Sample Size of Population
1.4. Psychographic Segmentation
1.5. Demand Analysis .
.
B. Methods of Projection .
.
1.1. Standard Deviation Computation
1.2. Supply Analysis
.
.
1.3. Gap Analysis
.
.
1.4. Industry Analysis .
.
1.5. Competitor Analysis
.
1.6. Channel Analysis .
.
1.7. Market Share Determination.
C. Market Share of Competitors .
D. Marketing Strategy
.
.
1.1. Product
.
.
.
1.2. Company Logo
.
.
1.3. Product Logo
.
.
1.4. Product Packaging .
.
1.5. Bill of Materials
.
.
1.6. Price Comparison with Competitors
1.7. Place
.
.
.
1.8. Product Quality
.
.

.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.

1
2
3
4
4
7
8
8
19
20

22

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

.
.
.
.
.
.

23
23
24
25
25
27

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

28
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

33
34
38
41
42
50
60
60
68
74
76
79
84
85
87
92
92
93
94
95
96
97
98
98

1.9. Promotion .
E. Conclusion
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

99
102

Chapter 3: Technical Aspect

103

Introduction

103

Objective of the Study

.
.
.
A. Scope and Limitation .
.
.
II.
Flow Process Chart .
.
.
.
A. IN4tter Co.
.
.
.
.
B. Production Process
.
.
.
C. Alicoco .
.
.
.
.
III.
Time and Motion Study
.
.
.
IV.
Cost and Benefit Analysis .
.
.
V.
Production Process .
.
.
.
VI.
Raw Materials Requirements
.
.
A. Raw Material Description
.
.
B. Bill of Materials
.
.
.
C. Supply of Raw Materials
.
.
D. Raw Materials Suppliers Evaluation
.
E. Machineries, Equipment, and Suppliers .
F. Machines and Equipment Description .
G. Identification of Potential Suppliers
.
H. Evaluation and Selection of Suppliers .
I. Other Equipment and Administrative Supplies
J. Capacity of Planning .
.
.
1.1. System Capacity Determination
.
1.2. Utilization Rate Optimization
.
1.3. Efficiency Rate Optimization
.
1.4. Production Planning
.
.
1.5. Manpower Complement
.
.
1.6. Inventory Complement
.
.
1.7. Facilities in Planning
.
.
1.8. Waste Management .
.
.
Chapter 4: Management Aspect .
.
.
.
I.
Mission and Vision
.
.
.
.
II.
Objective of the Study .
.
.
.
III.
Types of Business Organization .
.
IV.
Organizational Structure
.
.
V.
Personnel Qualifications
.
.
VI.
Human Resource Requirements .
.
VII.
Recruitment and Selection Program
.
VIII. Training and Development Program
.
IX.
Benefits, Wage, and Incentives .
.
X.
Performance and Appraisal Program
.
XI.
General Policies
.
.
.
XII.
Project Timetable
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
173
173
.
.
.
.
.
.
.
.
.
.

104
105
106
106
107
109
110
113
116
118
118
123
124
127
128
129
138
140
142
150
150
150
151
152
161
163
166
171
172

Chapter 5: Financial Aspect

193

I.

174
175
176
181
183
184
184
185
186
188

I.
II.
III.

Introduction
.
.
A. Objective of the Study .
B. Sources of Financing .
Assumptions
.
.
Financial Analysis .
.
A. Furnitures and Fixtures .
B. Related Earnings
.
C. Payback and Solvency .
D. Efficiency
.
.

Chapter 6; Socio Economic Aspect

I.

.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.

.
.
.
.
.
.
.
.
.

193
194
194
195
202
202
202
202
203

204

.
.
.
.
.

.
.
.
.
.

.
.
.
.
.

.
.
.
.
.

204
204
205
205
206

Objectives .
.
.
.
.
A. Socio-Economic Distribution .
.
A.1. Contribution to the Philippine Economy
A.2. Employment Generation/benefits .
A.3. Environment Conservation .
.

Chapter 7: Project Summary

I.
II.
III.
IV.

.
.
.
.
.
.
.
.
.

Market Summary .
Technical Summary
Management Summary
Financial Summary

207

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

207
207
208
209

Definition of Terms

210

References.

211

APPEDIX

212

Attachment I

213

List of Tables and Figures

Tables
Table 1: Project Time Table Development

Page
.

20

Table 2: Physical and Mechanical Properties of Coconut Husk Fibre

25

Table 3: Comparison of Proposed Product against

26

Table 4 Philippines Smart Phone Shipments by Vendor, 2014

29

Table 5 Summary of Market Segmentation

33

35

Table 6 No. of Customers (Establish) in NCR as of Year 2015

Table 7 Total Number of Mobile Phone Case Establish in Pasay City

37

Table 8 Customer Trend for the Year 2010 to 2014

38

Table 9 Population of Mobile Phone Case Establishments of Target Market

40

Table 10 Target Respondents

41

Table 11 Type of Mobile Phone Case Materials .

42

Table 12 Source of Mobile Case Supplies

43

Table 13 Frequency of Ordering .

45

Table 14 Mobile Phone Case Sale

46

Table 15 Idea about the Product .

47

Table 16 Customers Preference about the Product

48

Table 17 Probability to Purchase the Product

49

51

Table 19 Computed % Average o Customers Increase per Business Size .

52

Table 20 Projected Customers Trend Under 2017 to 2021.

53

Table 21 Projected Numbers of Establishment I the Target Localities

54

Table 22 Daily Gross Sales

Table 18 Customer Trend for the Year 2011 to 2012

56

Table 23 Historical Demand of Mobile Phone Case

58

Table 24 Computations of Historical Demand

59

Table 25 Computation of Historical Demand

60

Table 26 Computations of Historical Demand

62

Table 27 Computations of Historical Demand

63

Table 28 Standard Deviation Summary .

64

Table 29 The Computation of Historical Demand of Mobile Phone Case .

65

Table 30 Computation of Projected Demand

66

Table 31Proected Demand of Mobile Phone Case

67

Table 32 List of Suppliers

69

Table 33 Historical Supply of Mobile Phone Case

70

Table 34 Total Historical Supply.

70

Table 35 Computation of Historical Supply of Mobile Phone Case

71

Table 36 Computation of Projected Supply

72

Table 37 Projected Supply of Mobile Phone Case

73

Table 38 Unfilled demands for the Year 2016 to 2020

75

Table 39 Competitors Brands

79

Table 40 Comparison of Alicoco to Alibaba Mobile Phone Case .

80

Table 41 SWOT Analysis

81

Table 42 Available Market Share

87

Table 43 Projected Market Share

89

Table 44 Market Share in the Target Market

89

Table 45 Basis of Acquired Market Share

90

Table 46 Bill of Materials

96

97

Table 48 Price Comparison with Competitors

97

Table 49 Flow Process Chart of Alicoco .

110

Table 50 Description and frequency in process flow chart

111

Table 51 Motion and Time Observation of Producing Alicoco

112

Table 52 Direct Material Cost

Table 47 Alicoco Whole Sale Price

114

Table 53 Indirect Material Cost .

114

Table 54 Breakdown of Fixed Asset Cost

115

Table 55 Summary of Cost for the Current and Non-Current Asset

115

Table 56 Properties of Chlorine Dioxide .

122

Table 57 Bill of Materials

123

Table 58 Defibering Machine Design Specification

131

Table 59 Bleaching Tower Design Specification .

133

Table 60 Conveyor Dryer Design Specification .

136

Table 61 Sewing Machine Design Specification .

137

Table 62 Guadong Zhuodi Machinery Co., Ltd. .

138

Table 63 Yi Zi Shun Enterprise Co., Ltd .

139

Table 64 Supplier Evaluation Form .

141

Table 65 Administrative Equipment

142

Table 66 Administrative Supplies

145

Table 67 Personal Protective Equipment .

148

Table 68 Allowance in Design Capacity .

151

Table 69 Projected Market Share

152

Table 70 Basis of Annual Working Days .

152

Table 71 Computed Actual Daily and Weekly Output

153

Table 72 Master Production Schedule for Alicoco

154

Table 73 Production Schedule for Alicoco

155

Table 74 Capacity of Manpower and Machines .

156

Table 75 Daily Production Output for Alicoco

157

Table 76 Daily Maintenance Schedule for Machineries/Equipment

158

Table 77 List of Machines/Equipment to be maintained .

158

Table 78 Quality System Procedure under Procurement .

160

Table 79 Required Manpower on Daily Operation

161

Table 80 Human Resource Requirements of IN4tter Co .

162

Table 81Economic Order Quantity

163

164

Table 83 List of Area/Section of IN4tter Company (1st floor)

167

Table 84 List of Area/Section in Office Department (2nd floor)

168

Table 85 List of Area/Section in Production Area.

169

Table 86 Environment Impact Assessment

171

Table 87 Human Requirements of IN4tter Co.

181

Table 88 Project Time Table Development

188

19

Figure 2 Project Time Table Developments

21

Figure 3 Market Aspect Diagram

22

28

Table 82 Reordering Point of Raw Materials

Figures
Figure 1 Conceptual Framework.

Figure 4 Philippine Mobile Phone Accessories Market Share by Type, 2014

Figure 5 Philippine Mobile Phone Case Market, 2014

29

Figure 6 Global Mobile Phone Accessories Market

31

Figure 7 Philippine Mobile Phone Accessories Market Share

32

Figure 8 Philippine Mobile Phone Case Market,, 2014

32

Figure 9 Locations of Mobile Phone Accessories Establishments in the Philippines

34

Figure 10 Percentage of Establishments Engaged in Mobile Phone Accessories

Industry
.
36
Figure 11 Target Market

38

Figure 12 Customer Population Trend .

39

Figure 13 Population of Establishments of Mobile Phone Case .

40

Figure 14 Type of Mobile Case Available in Stock

43

Figure 15 Percentage of where customers get their Mobile Cellphone Case

44

Figure 16 Product Purchase

45

Figure 17 Mobile Phone Case sales According to Brand .

45

Figure 18 Environmental Inclinations of the Products

47

Figure 19 Ideas About the New Products .

48

49

Figure 20 Percentage of Customer that is Willing to Purchase

Figure 21 Customer Population Trend

52

Figure 22 Projected Population Trend of Establishments .

55

Figure 23 Average Daily Gross Sales

57

Figure 24 Projected Supply of Mobile Phone Case

67

Figure 25 Projected Supply of Mobile Phone Case

73

Figure 26 Projected Demand and Supply

74

Figure 27 Unfilled Demand

75

Figure 28 Competitors Brand

79

Figure 29 Channel Distribution of Alicoco Mobile Case .

84

Figure 30 Target Market Location

85

Figure 31 Market Share of Competitors .

88

Figure 32 Projected Market Share

91

Figure 33 Proposed Product

92

Figure 34Company Logo

93

Figure 35 Product Logo .

94

Figure 36 Product Packaging

95

Figure 37 Place of Business

98

Figure 38 Facebook Page

99

Figure 39 Flow Process Chart for Raw Materials Received from Suppliers

106

Figure 40 Production Process

107

Figure 41 Process Involved in Producing Alicoco

109

Figure 42 Production Process of IN4tter .

117

Figure 43 Coconut Husk Fiber .

118

Figure 44 Water (H2O)

120

Figure 45 Sewing Threads

121

Figure 46 Chloride Dioxide

122

Figure 47 IN4tter raw Materials Supplier Evaluation

127

Figure 48 Industrial Weighing Scale

129

Figure 49 Vibrati50ng Sheen

130

Figure 50 Defibering Machine Design Specification

131

Figure 51Fiber Shredding Machine

132

Figure 52 Bleaching Powder

133

Figure 53 Coconut Fiber Pressing Machine

134

Figure 54 Conveyer Dryer

135

Figure 55 Coconut Fiber Sewing Machine

137

Figure 56 Selecting Supplier

140

159

Figure 58 Sample Snapshot of Work-In-Process .

165

Figure 59 Warehouse Inventory System .

165

Figure 60 Site Determination

166

Figure 57 Quality Control System Diagram

Figure 61 Floor Plan of the IN4tter Co. (1st Floor)

167

Figure 62 Floor Plan of the IN4tter Co. (2nd Floor)

168

Figure 63 Floor Plan of the IN4tter at Production Area (1st Floor) .

169

Figure 64 Plant Layout (External)

170

Figure 65 Organizational Set-up (Chart) .

175

Figure 66 Daily Production Schedule

182

189

Figure 67 Project Time Table Developments