NANG Emergent Technologies and New Opportunities ‘WV Jerse, © ‘erm - \2 et . End-‘Term E 5s Y _ Allowed: Hours Max, Marks: 40 Bound Reading Nv xt books & Laptops allowed for this exam, internet is not required; you may get laptops and a ask any doubts, whatever is not given is assumed. 1. What exactly are the asseitions of Nicholas Carr's provocative article “IT doesn’t matter"? What are the typical argument examining both sides of the argument? (8 marks) 2. What criteria should be adopted by an enterprise while considering use of cloud computing for bsiness applications? (4 marks) OR What are the defining characteristics of a Cloud model as opposed to an In-House Hosting model? (4 marks) * How Green are Green IT initiatives in India, give various examples ffom different market vartcals. (4 marks) ve 1. “According to IBM CEO surve ‘SEDs id erate more economic valueby cultivating connections across the three domains + Engaging dividuals, + Empowering employees through value ‘+ Amplifying innovation with partners ship Explain how emerging technologies can play a role in each of them. (4 marks) Many emerging TMT predictions are indicating high impact on Healtheare sector. Can you explain which of the technologies will impact this sector and how? (4 marks) : «4 Can you explain the impact of Big Data technologies in business with various examples? (4 marks) J» Where do you see social media analytics relevaneé in busiiess 2020? Explain by taking various examples . from different market vartcals, (8 marks) A€” Do you think India is stilla destination for outsourcing and off-shoring? Give various examples. (4 marks) 9- For the next business worl ifthe theme is “new world: new silk routes” please suggest 4 areas/technologies/process that may change the business world. (8 marks) {Ube State 5 areas you need to fook at while formulating an IT Security Plan? What are the main deliverables of an effective IT Security Plan? What are the must-haves for an Organization to have an effective IT Security in place? Give various examples (8 marks) : i What are the trends in Mobile-Technologies today? Provide 3 examples where Mobile Technology can play a stellar role in :a, Faster Information Flow or b. Effective control of business (8 marks) 122 “IPV6 along with Internet of Things heralds the next Revolution in Intemet Usage in future”. Provide a critique of the statement. (4 marks) Wish vou all the best!! Pay ess intranet. Do not crib, complain, compare, do not against this article cited by many critiques of that article? What is your conclusion after ‘ a ‘ ‘ . 4AS q ETRD INSTITUTE OF MANAGEMENT TECHNOLOGY - Ghaziabad pGDM 1 vr. (BATCH: 2015-17) 1) Peed, Tose? ieee 2) fred” BF Debor— TERM- IV 3 por Pp. Ved seg Geer OPEN BOOK OPEN INTERNET EXAMINATION Subject: ETN pip Bo Time allowed: 90 MINUTES Max. Marks: 40, a, Se-e3 7 ) Instructions: There are Be ‘questions. Each question carries 8 m: 1. When a user does regular onfine purchase in eBay. every time he’she logs ip the presents the recommended list of products that may i purchases. What is this technology? Comment please Do you know: National Security Agency (NSA) im the US. uses Big data anaes & ee Califorma was able to identify areas where crime will occur three times more acare existing methods of forecasting. of affective computing in internet banking? Give vari Can you explain the application example-scenarios. “Torture the data, and it will confess to anything.” ~ Ronald Coase, Economics, Nobe! P Laureate 3. Read quickly News paper clip 2) on Twitter. What emerging (existing) technologics you think it should adapt to overcome hurdles and challenges. 4, Read Smart city news clip attached here with. Quickly outlin. technologies that can be adopted related to transportation, inv energy towards India's successful Smart-Cities growth the near futuristic emer {sible infrastructure hee arks. Answer any 5 questions. system interest the user based on cartier plot? Big data has been used fo predict crimes before they happen = @ “predictive POSS Competing with fractured devotion spans and now ad-block blocking software. sponsors are being enforced to find new ways to reach consumers. We have been witnessing sever- au-block programs and software being used. Google blacklists and whitelists several online ads. It's increasingly a matter of necessity, now that consumers’ use of ad-blocking sof has increased so much that i's expected to cost publishers nearly $22 billion in 201 alow How do you foresee futuristic online advertising? Relate to ETNO and explain Doyou know: Walmart collecis more than 2.5 petabstes of data every howr from its 6 “A petabyte is one quadrllion bytes, or the equivalent of abou! 20 million fling cai6. Can you provide five major examples of Social News DIGG is being used (towards direct marketing promotions/campaigns ete) in Indian business varticals? Give a ma a compucer program ad you give him a headache. But teach him to program xnapers, andy gi che power to create headaches for eer for he res of is if." — Anon 7. Suppose a bank plans to establish self-service kiosk in a major metro area. The marketing department wants to determine the busiest sports on the basis of traffic patterns of customers across city. This info is not available in existing data warehouse. May be the bank can acquire GPS data. Can you suggest how ETNO can help to address this? (Not more than 5-9 sentences) 8. The gaming industry today uses social data to develop, promote. We can track telemetry data about games including players’ choice, popular games, changing pattems of games. Can you explain using a Gamification model how the gaming industry can connect with consumers towards collaboration, interaction and dissemination of information? Do you knows Up t0 80% of the 247 billion email messages sent each day is spam? 9 There is a misconception that big data is Hadoop. What are the alternate framework other ~~ than Hadoop that is available for big data? (Note, don’t explain Hadoop and Map reduce) Do you know: Amazon stoves around 40 billion objects om i and is basically inthe cloud storage business? ‘Amazon Web Services has around 40,000 servers dedicated to its coud cusomers and gets around 17 milton smonchly visitors who access 410TB of daca from is plagform. Around 30 mallion of Amazon users stream around #0 BB of videos per month. J. Explain the applications of sensory marketing/Neuro marketing in telecommunications /and banking. MN. ‘The next big thing in social media is connecting into second life. Do-you agree? Why or why not? 12, Hydrologic research increasingly involves the use of large and diverse of information integrated from multipie sources, which is intrinsical!y computationally intensive and requires teamwork and collaboration. Can big data address this cyber infrastructure? Explain. 13. Explain how corporate blogging culture promotes professionalism, increased communications and shared knowledge with various examples. Happiness is the key to success. If you love what you are doing. you will be successful. Be happy for this moment. This moment is your life Wish you best of Luck !!" »has torn down WHAT MAKES js for many pec: = = 5. Partiipa EXPERTEYE Gs + teoneclogy 4B A CITY ‘SMART’ £25 =": Esve ama enabled mass ‘The government of India launched the ‘Smart Cities and consultation Meee Mission’ earlier this year. 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