ADAMS APPRENTICESHIP

2017 Program Guide

A comprehensive guide for students, advisors and coaches supporting
the Adams Apprenticeship in 2017
TABLE OF CONTENTS
A Playbook for High-Impact Entrepreneurial
Engagement
PART ONE: INTRODUCTION 2
Mission 3
Special Thanks 3
Career Paths of Successful Entrpreneurs 4
Identifying UNCs Top Student Entrepreneurs 7
Class of 2017 8
Advisor Network 10
Program Overview 11
Building the Entrepreneurial Ecosystem 13
Key Contacts 13
PART TWO: ADVISOR EXPERIENCE 14
Advisor Overview 15
The Mentoring Process 16
Advisor Network 17
The Challenge Coin 17
Student Psychology 18
Dos and Donts for Advisors 19
Time Commitment 19
Team Coaches 20
PART THREE: STUDENT EXPERIENCE 21
Overview 22
E-Lab Coursework 22
Co-Curricular Sessions 24
Key Events 24
National Networking Trips 25
Deliverable #1: Entrepreneurial Leadership Plan 27
Deliverable #2: Personal Board of Advisors 27
PART FOUR: GETTING STARTED 28
Team Assignments 29
Student Roles 31
Begin Networking 31
Program Overview 32
Student Scorecard 33
Networking Notes 34
PART ONE: INTRODUCTION
The purpose of The Adams Apprenticeship program is to develop the entrepreneurial
leadership potential of UNCs most promising undergraduate and graduate students
who are committed to pursuing entrepreneurial careers as founders, funders and high
growth executives. The 12 month program provides these student Apprentices with
access to, and support from, UNCs most successful entrepreneurs; curricular and
co-curricular leadership development training; and the opportunity to travel with their
fellow Apprentices and a group of Adams Advisors to New York and San Francisco to
learn about these key markets and further build their networks.

2016 Fall Conference

2
OUR MISSION
A Program Accelerating Careers
The Adams Apprenticeship is a life-long network of students and successful UNC alumni that exists to
shape, support, and speed the transition to entrepreneurial careers with successful outcomes. The program
matches highly qualified, successful professionals with high-achieving students, and facilitates productive
and mutually beneficial long-term relationships.

The Adams Apprenticeship experience begins with the selection of diverse,

entrepreneurially-minded students from across the UNC campus who demonstrate
extraordinary potential. The program provides these young leaders with the resources
needed to build successful entrepreneurial careers:

--Life-long access to one of the top entrepreneur networks in the world

--Enrollment in the "Entrepreneurs Lab" course and five co-curricular
career-building sessions
--Networking events across the year to build meaningful relationships
--Customized leadership development plan
--The creation of a personal board of advisors

During this journey, Adams Apprentices learn to create change and turn their ideas into
action. At the end of the year, students will graduate to the alumni network, and begin
paying it forward.

SPECIAL THANKS
The Adams Apprenticeship is generously supported by John and Vicki Adams, and the John and Patricia
Adams Family Foundation. Without their commitment to UNC and developing the next generation of
entrepreneurs, the Adams Apprenticeship would not be possible.

2016 Apprentices: Summer Internships from D.C. to Tel Aviv

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CAREER PATHS
Of Successful Entrepreneurs
The trajectories of remarkable careers are NOT slow and steady. Rather, they are marked by
BIG BREAKS -- career experiences that lead to usually rapid gains.

PERCEPTION REALITY

The Adams
Apprenticeship
is designed to
create big breaks
earlier in each
graduates career
lifecycle
ESPN President John Skipper speaks
with apprentices

4
HOW DID THEY DO IT?
A closer look at the careers of five of the most famous entrepreneurs reveals a
non-linear career trajectory and a pattern of big breaks:

RICHARD BRANSONS
fledgling recording studio
changed forever when his
sound engineer introduced
him to a demo tape of
Mike Oldfield.

After his first successful

venture, MARK CUBAN
reconnected with Todd
Wagner, a college
classmate, who proposed
the idea of streaming sports
on the internet. Five years
later Broadcast.com sold
for $5.8 billion.

ELON MUSK meets

Aerospace Engineer Jim
Cantrell who opened up
his network of rocketeers
to enable the SpaceX
vision to become a reality.

5
STUDENT SUCCESS
A Program Creating Big Breaks

GROWTH
EXECUTIVES

FUNDERS

FOUNDERS

6
IDENTIFYING UNCS TOP
STUDENT ENTREPRENEURS
In the Fall of 2016, we received 95 applications from undergraduate juniors and first year graduate students.
The application consisted of a letter of reference, a resume, and essay questions about career goals,
leadership strengths and weaknesses, the role of mentorship in their lives, personal values and
entrepreneurial mission.

Through a multi-round interview, which included Adams Advisors interviewing candidates at the Fall
Conference, 30 students were selected for the 2017 program, including 16 graduate students across three
schools (MBA, Public Health, and Law) and 14 undergraduate students (across ten majors). Additionally, we
have 37% women and 50% minorities in this year's class.

The selection criteria is based on students strengths across the following areas:
Entrepreneurial ability
Leadership ability
Commitment to the Adams Program

As the newest members of the Adams Apprenticeship, the 2017 class of apprentices
are now part of the lifelong network. Congratulations!

Learning lessons from the football team, 2016 Adams Forum

7
ADAMS CLASS OF 2017
Sophia Alvarez
1st Year Graduate Student from Miami, FL
Kenan-Flagler MBA, Entrepreneurship and
Operations
Julian Boyd
1st Year Graduate Student from Memphis, TN
Kenan-Flagler MBA, Entrepreneurship
Armando Chekerdemian
1st Year Graduate Student from Sao Paulo
Kenan-Flagler MBA, Corporate Finance
Alina Clarke
1st Year Graduate Student from Raleigh, NC
Gillings School of Global Public Health.
MSPH, Health Policy and Management
Matthew Dallhoff
1st Year Graduate Student from Burke, VA
Kenan-Flagler MBA, Marketing and Entrepreneurship 1st Year Graduate Student from Los Angeles, CA
Madrid Danner-Smith
Undergraduate Junior from Newark NJ
Interdisciplinary Studies, User Interface Design 1st Year Graduate Student from Durham, NC
Amela Dybeli
1st Year Graduate Student from Tirana, Albania
Kenan-Flagler MBA, Marketing
Tanyi Fuoching
1st Year Graduate Student from Cameroon
Kenan-Flagler MBA, Healthcare
Karla Garcia
Undergraduate Junior from Dallas, Texas
UNC Honors College, Public Policy
Irenie Habib
1st Year Graduate Student from Cairo, Egypt
Kenan-Flagler MBA, Entrepreneurship and
Operations
Destiny Harrell
Undergraduate Junior from Gastonia, NC
Kenan-Flagler, Computer Science
Alexandra Hehlen
Undergraduate Junior from Los Alamos, NM
UNC School of Media and Journalism and
Kenan-Flagler, Reporting
Josh Jackson
Undergraduate Junior from High Point, NC
Pre-Business, Entrepreneurship and Corporate
Finance
Ray Jang
Kenan-Flagler MBA, Finance and Entrepreneurship
Brittany Kielhurn
Kenan-Flagler MBA, Strategy and Entrepreneurship
Abhishek Kumar
1st Year Graduate Student from Manhattan, Kansas
Kenan-Flagler MBA, Capital Markets and
Investments, Entrepreneurship
Sami Lachgar
Undergraduate Junior from Winston Salem, NC
Kenan-Flagler, Business Administration
8
ADAMS CLASS OF 2017
Luke Lechner
Undergraduate Junior from Asheville, NC
College of Arts and Sciences, Communications
Kristen Lee
Undergraduate Junior from Chapel Hill, NC
Kenan-Flagler, Food Systems Planning
Garrett Locklear
Undergraduate Junior from Winston Salem, NC
College of Arts and Sciences, Peace War and
Defense
Nina Luker
Undergraduate Junior from Radnor, PA
School of Media and Journalism, Advertising
David Mansor
1st Year Graduate Student from White Plains, NY
J.D. School of Law, Business Transactions
Harry Masters
1st Year Graduate Student from Paget, Bermuda
Kenan-Flagler MBA; Master of Environmental
Management (Duke Nicholas School), Corporate
Finance
Taylor Meyer
1st Year Graduate Student from Raleigh, NC
Kenan-Flagler MBA, Entrepreneurship
Chijioge Nwogu
1st Year Graduate Student from Bronx, NY
Kenan-Flagler MBA, Entrepreneurship and Marketing
Nash Prince
1st Year Graduate Student from Woodbury, NY
Kenan-Flagler MBA, Product Management and
Entrepreneurship
Andrew Skinner
Undergraduate Junior from Clayton, GA
Kenan-Flagler, Entrepreneurship
Tyler Tonnesen
Undergraduate Junior from Kitty Hawk, NC
Kenan-Flagler, Business Administration
Damian Walker
Undergraduate Junior from Charlotte, NC
Kenan-Flagler, Business Administration
Sophie Whelchel
Undergraduate Junior from Asheville, NC
College of Arts and Sciences, Global Studies
and Womens Studies
9
ADVISOR NETWORK
Partial List
Fred Barringer Phaedra Boinodiris Luke Holman Jed Record
Raj Bhatia Richard Boyd Aaron Houghton Dave Rizzo
Leif Forer Paul Boyer John Howell Larry Robbins
Perry Genova John Cambier Fred Hutchison David Routh
Jimmy Goodmon, Jr. Graham Carroll Nick Jordan Brian Sanders
Don Holzworth Bryce Chaney Malcolm Kendall Linda Sanders
Katie Hughes Kevin Clark Jim Kitchen Mark Scullion
C. Scott Hultman Joe Colopy Adam Klein Shruiti Shah
Peter Johnson Tom Collopy Martin Lagod Jed Simmons
Brian McMerty Render Dahiya Russ Lange Amit Singh
Randy Myer Jan Davis Ken Lee Biri Singh
Cam Patterson Lister Delgado Kevin Leibel Jaggi Singh
John Pistone Ron DiFelice Laure Levesque Martin Sinozich
Dennis Schaecher Morris Fine David Logan Aaron Smith
Robert Stevens Adam Fischer Scott Maitland David Spitz
Adam Abram Kevin FitzGerald Steve Malik Bill Starling
Susan Acker-Walsh J.J. Froehlich Merrill Mason John Stedman
Aimee Adamec Vicki Gibbs Craig Mathews Ryan Stone
Peyton Anderson Bill Goodwin Laurie McCartney Eric Teague
Todd Ballenger Mike Griffin Fred McCoy Joe Vance
Houston Barnes Alec Guettel Bill Moore Sumit Vohra
John Battle Clay Hamner Tom Newby Damien Weiss
Chris Bingham Benjamin Hartmere Paul Poole Ned Wheeler
Nick Black Bryan Hassin Todd Pope Scot Wingo
Tucker York

2016 Adams Gala

10
PROGRAM OVERVIEW
Developing Students into
Transformative Entrepreneurs
The purpose of the program is to develop the top student entrepreneurs in the world. The 12 month program
attracts students from across the university undergraduate juniors and first year graduate students and
takes them through a comprehensive program.

HOW IT WORKS
After a highly selective application process, students
begin the program in January with the start of the
Entrepreneur's lab course and co-curricular classes.
With monthly pod team meetings integrating the
programming, there are entrepreneurship treks to
San Francisco and New York, and a full calendar of
networking events.

YEAR-END DELIVERABLES
To graduate from the Apprenticeship, students are asked
to complete an entrepreneurial leadership plan and a
personal board of advisors. The ELP is the culmination of
the educational aspects of the program, which includes
short and long-term goals, leadership assessment and a
personal mission statement. The board of advisors is the
culmination of networking activities and includes the
commitment of 3-6 advisors.

LONG-TERM RESULTS
Students often find internships or full-time jobs
Our goal is to build a
network that creates
through the program. The goal, however, is for the big breaks in an
students to thoughtfully design a career path best
suited for their values and interests, then use the
network for feedback and, in the process, create
entrepreneurs life.
--Ted Zoller, Ph.D.

big breaks that accelerate their careers Director of Center for
Entrepreneurial Studies

11
PROGRAM OVERVIEW
E-LAB COURSEWORK
During the Spring Semester, Ted Zoller offers the highly regarded Entrepreneurs Lab for UNC students.
This course explores the key issues associated with the entrepreneurial career and the lessons of success
and failure with a goal to reinforce a high-performance entrepreneurial mindset. The course is designed for
students who are committed and currently engaged actively in pursuing an entrepreneurial career path,
either during their program, immediately after graduation, or over the course of their early career. This class
engages both leading UNC alums and international thought-leaders in entrepreneurship to learn the grand
challenges of an entrepreneurial life. Moreover, students visit UNC alums on the sites of their ventures
throughout the Research Triangle entrepreneurial ecosystem.

CO-CURRICULAR CLASSES AND TEAM MEETINGS

During the course of the year, we offer co-curricular sessions and breakout team sessions with Adams staff.
Workshops include:

Career paths of highly successful entrepreneurs: founders, funders and growth executives

Entrepreneurial skill assessment: Stengths-Finder study

Building your entrepreneurial network

NETWORKING EVENTS
There are four national events across the year that are open to all program participants: students, Adams
alumni and advisors. The year kicks off with the Gala in Chapel Hill in February, a trip to San Francisco in
the Spring, a Fall Conference and Workshop in Chapel Hill, and a trip to New York City in the Fall.These
events provide opportunities for networking and education.

PERSONAL NETWORKING
With the goal of building a personal board of
advisors, students are encouraged to meet with many
advisors through the year on an individual basis. The
students personal leadership plans will serve as the
foundation for these conversations, which may take
place in a coffee shop, over the phone, or on campus.
Rather than tactical advice, the goal is to discuss
strategic career guidance and create big breaks.

2016 Adams San Francisco

Entrepreneurial Trek with SOFI

12
BUILDING THE
ENTREPRENEURIAL
ECOSYSTEM
With new students and alums entering the Adams Apprenticeship program every year, it is poised to grow
into the most robust and impactful alumni network in the world for entrepreneurs.

KEY CONTACTS
Ted Zoller Brett Nicol
Director of Center for Entrepreneurial Studies Lead Entrepreneur-in-Residence,
Ted_Zoller@kenan-flagler.unc.edu The Adams Apprenticeship
Brett_Nicol@kenan-flagler.unc.edu
Dina Rousset 925.818.8812
Director, The Adams Apprenticeship
rousset@unc.edu Scott Brown
919.423.2770 Entrepreneur-in-Residence,
The Adams Apprenticeship
Callie Brauel Co-Curricular Programming
Program Coordinator, The Adams Apprenticeship Scott_Brown@kenan-flagler.unc.edu
Callie_Brauel@kenan-flagler.unc.edu 919.801.6091
919.943.6531

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PART TWO:
ADVISOR EXPERIENCE
The purpose of the Adams Apprenticeship is to accelerate the entrepreneurial
careers of UNCs highest potential student leaders. The program matches highly
qualified, successful entrepreneurial professionals with high-achieving students,
and facilitates productive and mutually beneficial long-term relationships. Each
Adams Apprentice is tasked with building a board of 3 - 6 advisors over the
course of the year in the Program who will continue to advise them following the
completion of their Apprenticeship year as they build their entrepreneurial career.

2016 Adams Forum

14
ADVISOR OVERVIEW
High-Impact Mentoring
The Adams Apprenticeship is a life-long network of students and successful UNC alumni that exists to
shape, support, and speed the transition to entrepreneurial careers with successful outcomes. The
invitation-only program matches highly qualified, successful entrepreneurial professionals with
high-achieving students, and facilitates productive and mutually beneficial long-term relationships.

Adams Advisors are successful founders, funders and high growth executives at various stages in their careers. They
come from a broad selection of industries- from technology to clean energy, consumer products to finance- and a
diverse range of functional expertise- from marketing to finance, and human resources to strategy. Theyve created
enterprise values across different-sized organizations, from start-ups to Fortune 500 companies to state
governments. They are all UNC alums, or friends of UNC, and share a commitment to developing the next
generation of entrepreneurial leaders.

Commitment
We know you are busy. As an Advisor, the program is designed to make an efficient, high-leverage use of your time.
We ask for 3-5 hours of time every six months spent networking with Apprentices. You will likely receive requests
from students after theyve finished training, and 1-2 of the students may ask you to join their personal board of
advisors. Should you accept, this will be a one hour commitment to that student every quarter. Meanwhile, students
expect good-intentioned feedback, advice and perhaps a door opened every now and then.

Benefits of Mentoring

Give back to UNC

Talent identification

Opportunity identification

Strengthen personal network with like-minded alums

Have fun

Advisor Impact 2016 Adams Forum Speed Networking

Student Testimonials

Thus far, my experiences in the program have connected me to like-minded mentors who approach the world
with curiosity and ambition. Essentially, as apprentices, we view mentors as role models and seek to emulate their
successes or even failures in one way or another in order to foster success on our own path. Ive learned more from
a five minute conversation with certain advisors than I have in semester long courses.

-Fletcher Cox, Apprentice 2016

15
THE MENTORING PROCESS
As Advisors, you'll be receiving regular updates from the Adams team around both the networking and
programming. This information will come via quarterly newsletters, individual emails, LinkedIn Group and
website updates.

We've designed the program to be sensitive of the advisor's time while achieving maximum impact. You can
expect a handful of networking requests from students across the year, at which point students may ask you
to serve in a more formal capacity as their advisor. Think of it as a few first dates, then becoming "steady."
Students will be prepared to lead the conversations But remember some students are as young as 20
years old, so they are still learning about business and etiquette.

Students are likely to come to you with key career-making decisions. For example, Do I take an internship
at Google this summer or work on my own startup? The students will want you to influence their thinking on
career management, and ultimately their trajectory as professionals.

at an event over six months

16
ADVISOR NETWORK
6

to over
500 advisors in ve years

for a more complete list

CHALLENGE COIN
In 2015 we designed and minted 500 "The Adams Apprenticeship Challenge Coin" with UNC's Old Well
on one side and the words The Adams Apprenticeship and Kenan-Flagler's Center for Entrepreneurial
Studies logo on the other side. Along the edge each coin is individually numbered. Each Adams Advisor
is presented a coin during the first Adams event that they attend welcoming them into The Adams
Apprenticeship network. The use of the challenge coin was modeled after elite branches of the military
who have used challenge coins since World War I to build camaraderie. Student Apprentices graduation
to the ranks of Adams Advisor is also celebrated with the presentation of The Adams Challenge Coin
signifying that they are now an Advisor to the next groups of Apprentices.

The Adams Apprenticeship

2016 Adams Pioneer Awardee Eric Challenge Coin
Becker at the Adams Forum

17
STUDENT PSYCHOLOGY
Adams Apprentices are ambitious and very busy. They are typically type As, leaders, and have a tendency
to take on a lot of responsibility. They balance heavy course loads with commitments to clubs, part-time jobs
and their own ventures. The Adams Apprenticeship, while a primary commitment for each student, does at
times take a backseat to exams, job interviews and the occasional UNC sporting event. We encourage
coaches to make sure students keep on top of their Adams scorecard so they have met all program
requirements in time for graduation at the Gala.

Though you should challenge students to fully understand and apply the principles of high-impact
entrepreneurship, recognize that they may be:
--Occasionally pulled away by other classes and activities
--Sometimes focus too much on the now and not as much on their long-term careers
--Attracted to the newest, latest, or coolest idea
--Focus too much on their own ventures or projects

As an advisor, remember that this program is more about accelerating their careers
than launching a business.

2016 Adams Forum

18
DOS AND DONTS
FOR ADVISORS
Do:
--Communicate. You decide how you will communicate with the teams. The team leaders should
make your job easier by providing one point of contact.
--Focus on the students rather than their ventures.
--Offer candid, honest feedback.
--Encourage high activity levels. Lots of networking, outside reading, and career discovery.
--Rely on your team or the Adams team to handle mundane or repetitive tasks. Your
time is precious.
--Always encourage proactiveness. This can-do attitude is a prerequisite for successful
entrepreneurs, and we should expect the same approach for student entrepreneurs

Dont:
--Open doors or provide students with key contacts if you dont feel comfortable.
--Feel like you can only give praise of students. Give honest feedback. Theyll appreciate it.
--Dont overschedule yourself. If time commitment exceeds six hours per month, let us the Adams
team know and well figure out a solution.

TIME COMMITMENT
For Advisors, we ask for five hours across a six
month period.

For Coaches, we ask for two to five hours per month.

Advisors are invited to every Adams Apprenticeship

event. We strongly encourage you to attend our major
events, such as the Kick Off Gala in February and Fall
Conference in the fall.

There are co-curricular sessions across the Spring

which you can attend. These are opportunities to
learn about career paths of highly successful
entrepreneurs, networking, and more. There are also 2016 Adams Forum Speed Networking
trips to New York and San Francisco where we will
tour start-ups, meet entrepreneurs, and grow UNCs
network.

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TEAM COACHES
This section applies to the 5-6 Advisors who are coaches each year. Please let us know
if you are interested in this position for next year.

Apprentices are organized into teams of five students, led by a coach. The teams are pre-selected, and
organized based on career objectives and areas of interest. The coach serves an important mentoring role
for these five students and ensures the students are leveraging the unique resources of the Adams
Apprenticeship to accelerate their careers.

We recruited a wide mix of serial entrepreneurs, founders, funders, high-growth innovators and other
business professionals. We understand how busy entrepreneurs and business leaders are. Therefore,
weve designed the role to have maximum impact in the lives of their students, with a time commitment
of 2-5 hours per month for each coach.

Specifically, as a coach, you are expected to do the following:

Meet with your team of five students approximately once per month for one hour (in
person or via video) Offer advice and mentorship with their career-related questions
Help students complete their end-of-year deliverables including a personal leadership
plan and creation of a board of advisors.

During the course of the year, each coach will receive regular updates about the program, coaching tips, and
other relevant information that integrates what the students are learning - in class, co-curriculars, networking
conversations and company visits - with what they are expected to do as Apprentices, which includes
completing a personal leadership plan and setting up a personal board of advisors. Basically, the coaches
help the students turn their ideas, insights and goals into action.

For example, in the Spring of 2017, the students will be traveling to San Francisco to tour start-ups in the
Bay Area, meet with technology founders, and attend a UNC alumni event. The monthly team meeting in
advance of this trip may include the following topics: helping students prepare for meetings/interviews,
identifying other people/Adams Advisors to meet on the trip, or practicing an elevator pitch.

Coaches will brainstorm ideas and field questions from student teams about their respective projects.
Coaches might help students with understanding their leadership assessments or reviewing their leadership
plans. More importantly, coaches will share real-world experiences that relate to the career questions
students pose.

Coaches will be expected to provide periodic email assistance to the teams they guide. While we dont
anticipate emails to be frequent, we do ask that coaches make themselves available.

Key Criteria of Being a Coach:

1. Successful entrepreneurs willing to share their real world
experiences with their teams
2. Coaching ability, helping students achieve their goals
3. An interest in working with students, approximately 2-5 hours a month
4. A commitment to attend at least three of the five co-curricular sessions
this Spring.

We will be scheduling a Coaches Orientation in early February for coaches to meet one another and to
provide more detailed information on the program and your role.

20
PART THREE:
STUDENT EXPERIENCE
The Adams Apprenticeship provides students with access to
unique educational, networking, travel and other experiences. A
comprehensive, multi-faceted program will help students develop
relationships and resources that will help them to be successful leaders.

2016 NYC Entrepreneurial Trek with Howard Morgan,

Founding Partner of First Round Capital

21
OVERVIEW AND
SCORECARD
The purpose of the program is to develop the top student entrepreneurs in the world. The 12 month program
attracts students from across the university undergraduate juniors and first year graduate students and
takes them through a comprehensive program.

There are four pillars to the student experience: Entrepreneurs lab course, development of a personal
leadership plan, networking events and personal networking. Since we understand Adams students
have busy schedules, we have developed a scorecard to help you track your progress through these four
components and ensure you graduate on time. You should fill out this scorecard before each co-curricular
or pod meeting with coaches and review your progress and questions with other students.

E-LAB COURSEWORK
During the Spring Semester, Ted Zoller offers the highly regarded Entrepreneurs Lab for UNC students.
This interactive course invites some of UNCs top entrepreneurs back to campus to participate in the course,
including Kel Landis, Nick Jordan, Bill Starling, Matt Williamson, Diana Kander and Amit Singh. The course
includes grand challenges and reading top business books. Participation in this course is mandatory for
graduating from the program.

The course employs a novel course design that affords the opportunity to explore in-depth the core issues in
entrepreneurship by exposing you to the latest ideas and the thought-leaders who offer them who will be our
guests in the class. We will explore the core lessons of leadership derived from breakthrough entrepreneurs
to assist you in formulating your plans for your entrepreneurial career.

The books we will cover are listed on the following page, and we will notify you of your group assignment at
the first class. All the books are available via Amazon or Barnes & Noble.

22
E-LAB COURSEWORK
Reading Materials

The Little Book of Do! (Kel Landis III)

6 Secrets to Startup Success (John Bradberry)

All In Startup (Diana Kander)

Killing it: An Entrepreneurs Guide to Keeping

Your Head Without Losing Your Heart (Sheryl OLoughlin)

Mastering the Rockefeller Habits: What You Must Do to

Increase the Value of Your Growing Firm (VerneHarnish)

Originals: How Non-Conformists Move the World (Adam Grant)

Bold: How to Go Big, Create Wealth and Impact

the World (Peter Diamandis)

The Hard Thing About Hard Things (Ben Horowitz)

Zero to One (Peter Thiel)

World-class leadership expert David Bond will be coaching you in entrepreneurial leadership as part of
the class. The course will also be assisted by the Centers program coordinator Aspyn Fulcher, and
eLab graduate Sam Petrie, who will serve as the teaching assistant.

The first class is on Monday, 23 January from 5-8pm in McColl 2000. Please note that several of the
classes will convene at company sites and entrepreneurial hotspots throughout the Triangle. These
visits will be a terrific way to apply our learning and explore the Research Triangle entrepreneurial eco-
system.

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CO-CURRICULAR SESSIONS
During the course of the year, co-curricular sessions will be offered to students to for
the purpose of career management and planning. Topics for these co-curricular
sessions include:

--Introduction to the Adams Apprenticeship Program, including the Entrepreneurial Leadership Plan
& Board of Advisors
--Career paths of highly successful entrepreneurs: founders, funders and growth executives
--Entrepreneurial skill assessment: Tri-Metrix & other assessments
--Building your entrepreneurial network workshop
--Leadership plan workshop
--Board of Advisors workshop

KEY EVENTS
Each year The Adams Apprenticeship hosts four national networking events: two in Chapel Hill, one In San
Francisco and one in New York.

The Adams Forum and Adams Entrepreneurial Pioneer Gala Awards Ceremony - Each February we
host a gala celebration where we recognize one entrepreneur who demonstrates through their leadership
and service the commitment to mentor the next generation of entrepreneurs. The gala is preceded by a full
day conference where Advisors have the opportunity to meet and mentor the Apprentices and to meet fellow
entrepreneurial alumni from UNC. In 2016 Eric Becker was recognized and in 2017 we are recognizing
Robin Richards Donohoe with the Adams Entrepreneurial Pioneer Award. We also hear from innovators
across UNC about their ground-breaking work.

The Adams Fall Conference is a full day conference held each Fall that provides opportunities for the
networking between current apprentices and advisors. In the evening we host a networking reception and
invite back to campus a successful UNC alumni entrepreneur to share their story. In 2016, Joe Colopy
spoke about his exit from Bronto Software and his new venture Colopy Investments.

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NATIONAL DENTS SH

NETWORKING TRIPS

STU

AP
2016 TRIP

E
San Francisco Entrepreneurial Trek Networking Itinerary AGENDA

A
20
April 14-15, 2016

D
1
7 A EN
G
Thursday, April 14 (Attire: Sharp Business Casual)

9:00 - 10:00 a.m. Proteus Digital Health Hayward Manufacturing Site Tour (www.proteus.com)
3956 Point Eden Way, Hayward, CA

10:30 a.m. - 12:45 p.m.
Proteus Digital Health - Meet the Team
2600 Bridge Parkway #101, Redwood City, CA
-Charles Songhurst, Founding Partner (10:30 a.m.)
-Andy Thompson, CEO (11:15 a.m.)
-Steve Fieler, CFO (11:45 a.m.)
-Q&A and Lunch with Team

Afternoon Galvanize Tour and Q&A

44 Tehama Street, San Francisco, CA
-Brady Cambell, San Francisco Campus Director Galvanize (UNC alumni)
-Hanako Tonozuka, Campus Membership Manager Galvanize
-Lizzy Roberts, Junior Campus Membership Manager Galvanize

6:00 - 8:30 p.m. Networking Reception and Dinner at WeWork Mid-Market

995 Market St., San Francisco, CA
-UNC Alumni Remarks
-Martin Lagod - Co-founder and Director Firelake
Capital Management
-Bill Starling - Co-founder and CEO Synecor, LLC
-Jared Polivka - Chief Evangelist Galvanize
-Stanford Alumni Club Panel (7:00 - 8:00 p.m.)

Friday, April 15 (Attire: Sharp Business Casual)

10:00 - 11:00 a.m. Tilt Tour and Q&A

370 Townsend St., San Francisco, CA
-Carly Mask, Brand Partnerships (UNC alumni)
-Kate Jennison, Director of People (UNC alumni)

11:15 - 12:30 p.m. Lunch with Move Loot Team

1067 Market St., San Francisco, CA
-Bill Bobbitt, Co-founder (UNC alumni)
-Shruti Shah, Co-founder and Head of Special Projects (UNC alumni)

1:00 - 2:00 p.m. Linkedin Tour and Q&A

222 Howard St., San Francisco, CA
-Alison Dorsey, City and State Partnerships
-Lutz Finger, Director of Analytics (UNC alumni)
-Caroline Fairchild, New Economy Editor (UNC alumni)

3:30 - 4:30 p.m. Carbon Tour and Q&A (www.Carbon3d.com)

312 Chesnut St., Redwood City, CA
-Joe de Simone, Co-founder & CEO
(UNC faculty member, leave of absence)
-Kirk Phelps, VP of Product Management

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NATIONAL DENTS SH

NETWORKING TRIPS

STU

AP
2016 TRIP

E
NYC Adams Entrepreneurial Trek Networking Itinerary AGENDA

A
20
November 10-11, 2016

D
1
7 A EN
G
Thursday, November 10 (Attire: Sharp Business Casual)

9:30 - 10:30 a.m. Venture for America Tour and Presentation

40 W. 29th St., Suite 301, New York, NY 10001

11:00 a.m. - 12:00 p.m. YouTube Creator Space Tour

YouTube Space NY, 75 9th Ave., New York, NY 10011

12:15 - 1:00 p.m. Lunch at Chelsea Market

75 9th Ave., New York, NY 10011

1:30 - 2:30 p.m. Spotify Tour and Talk with Global Head of Business Jorge Espinel
45 W. 18th St., New York, NY 10011 (3rd Floor Barclays Cafe)

3:30 - 4:30 p.m. Accelerating Your Idea in the Startup Space Panel at Matter
41 Union Square West, Suite 320, New York, NY 10003
-Nikita Shamdasani, Chief of Staff at Matter (UNC alumni)
-Brandon Maier, Managing Partner at Quake Capital
-Kelcey Gosserand, Brand Ambassador at Galvanize
-John Lynn, Tech Accelerator Expert

5:00 - 6:00 p.m. Meeting with Rocketrip Leadership Dan Ruch (Founder)
and Emily Hurd (VP Operations)
14 E. 38th St., New York, NY 10016

6:30 - 8:30 p.m. Networking Reception and Dinner at Matter

41 Union Square West, Suite 320, New York, NY 10003
-UNC Alumni remarks and program update (6:45 - 7:15 p.m.)

8:30 - 10:00 p.m. After Party and UNC vs. Duke Game Viewing at Slatterys Midtown Pub
8 E. 36th St., New York, NY 10016

Friday, November 11 (Attire: Sharp Business Casual)

8:30 - 9:30 a.m. Counter Culture Coffee Training Center Tour and Bagels (UNC Startup)
376 Broome St., New York, NY 10013

10:15 - 11:15 a.m. Common Bond Tour and Talk with Robb Granado, Nate Howard, Pete Wylie,
Grant Biles and Vinayal Gurjar (All UNC alumni)
524 Broadway, New York, NY (6th Floor)

11:30 a.m. - 1:00 p.m. Tour and Lunch at Axiom with Alec Guettel (UNC alumnus and Adams advisor)
295 Lafayette St., New York, NY 10012 (The Puck Building - Seventh Floor)

1:30 - 2:30 p.m. IBM Intrapreneur Tour with Natalia Gonzalez Chavez
(UNC alumna and Adams advisor)
51 Astor Place, New York, NY 10003

2:45 - 3:45 p.m. Talk on the Funding Landscape for Startups with Howard Morgan,
Founding Partner of First Round Capital
Conference Room at IBM

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DELIVERABLE #1:
ENTREPRENEURIAL
LEADERSHIP PLAN
Students are asked to prepare a deck that defines their transition to entrepreneurship:
1. Personal story: Where you are and what youve experienced
2. Aspirations: Where you are going
3. Personal Inventory of Strengths & Weaknesses Known strengths, known weaknesses,
feedback from mentors
4. Entrepreneurial models to emulate
5. Long-range entrepreneurial goals: Focus on the end game
6. Learning objectives and experiences to achieve long-range goals
7. Building-block objectives and timeline to reach goals - Immediate objectives following
graduation and intermediate objectives
8. Profile of individuals on personal advisory board

Examples of leadership plans:

--Shannon Cummings: Social Entrepreneur (ppt) http://bit.ly/2jNmVxB
--Brent Comstock: Marketing Entrepreneur (website) https://spark.adobe.com/page/O57BQ/

DELIVERABLE #2: PERSONAL

BOARD OF ADVISORS
To graduate from the program, students must create a personalized board of advisors. The board consists
of 3-6 advisors that are committed to the students success in the long-run. The mentors may come from
within the Adams network as well as students own networks.

Many studies have shown, including Yan Shens research at MIT, the importance of mentoring and coaching
in supporting individuals career and personal growth. With an accelerated pace of change, more
professional mobility, and increased uncertainty, the role of a personal board of advisors becomes even
more important.

As entrepreneurs change roles, occupations, industries or organizations, they need to build a personal
board of advisors that fits their careers and busy lives.

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PART FOUR:
GETTING STARTED
Whether participating in an exclusive educational program, interacting
with peers and advisors, or implementing your big idea, the Adams
Apprenticeship provides access to incredible resources that will help you
reach your goals. This lifelong network is here to support your in
success and failure, and we are so excited to see what you accomplish.

2016 Adams San Francisco Entrepreneurship Trek with Advisor

Alec Guettel at Axiom Law

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TEAM ASSIGNMENTS
The 2017 class of Apprentices has been organized into six teams based on career goals. These teams meet once a
month to discuss the following: --Learnings from the program
--Provide support and encouragement
--Discuss tips for networking and other career-related tactics
--Share progress on the leadership plans and board of advisor deliverables
--Check in on Adams Scorecard to ensure timely progress towards graduating

Team 1: Coach is Erik Lensch

Nash Prince
nash_prince@kenan-flagler.unc.edu, https://www.linkedin.com/in/josh-jackson-56b003aa

Josh Jackson
joshj926@live.unc.edu, https://linkedin.com/in/josh-jackson-56b003aa

Amela Dybeli
amela_dybeli@kenan-flagler.unc.edu, https://www.linkedin.com/in/ameladybeli

Julian Boyd
Julian_boyd@kenan-flagler.unc.edu, https://linkedin.com/in/julianboyd7

Madrid Danner-Smith
madrid@madridkds.com, https://www.linkedin.com/in/madrid-danner-smith-61b1a4106

Team 2: Coach is Jan Davis

Brittany Kielhurn
brittany_kielhurn@kenan-flagler.unc.edu, https://www.linkedin.com/in/brittany-kielhurn-45a6b57?trk=identity-photo

David Mansor
Davidjmansor@gmail.com, https://linkedin.com/in/davidmansor

Garrett Locklear
melving@live.unc.edu, https://www.linkedin.com/in/garrett-locklear-b839a283

Tyler Tonnesen
Tyler_Tonnesen@kenan-flagler.unc.edu, https://linkedin.com/in/tyler-tonnesen-8372aa113

Sophie Whelchel
sophiew@live.unc.edu, https://www.linkedin.com/in/sophiewhelchel

Team 3: Coach is Tom Collopy

Destiny Harrell
destiny@live.unc.edu, https://www.linkedin.com/in/destinyharrell

Matthew Dallhoff
matthew_dallhoff@kenan-flagler.unc.edu, https://linkedin.com/in/mattdallhoff

Damian Walker
damian96@live.unc.edu, https://www.linkedin.com/in/damian-walker1996

Sophia Alvarez
Sophia_Alvarez@kenan-flagler.unc.edu, https://linkedin.com/in/salverez18

Sami Lachgar
slachgar@gmail.com, https://www.linkedin.com/in/sami-lachgar-a495ba2a?trk=hp-identity-name

29
TEAM ASSIGNMENTS
Team 4: Coach is Phaedra Boinodiris
Nina Luker
luker.nina@gmail.com, https://www.linkedin.com/in/nina-luker-8a33bb33

Luke Lechner
luke2196@live.unc.edu, https://linkedin.com/in/lulechner

Chijioge Nwogu
chijioge_nwogu@kenan-flagler.unc.edu, https://www.linkedin.com/in/chijiogenwogu

Taylor Meyer
taylor_meyer@kenan-flagler.unc.edu, https://linkedin.com/in/taylor-meyer-335643a0

Alexandra Hehlen
abhehlen@live.unc.edu, https://www.linkedin.com/in/alexandrahehlen

Team 5: Coach is Conor Hartman

Harry Masters
Harry_Masters@kenan-flagler.unc.edu, https://www.linkedin.com/in/harrymasters

Tanyi Fuoching
tanyi_fuoching@kenan-flagler.unc.edu, https://linkedin.com/in/tanyifuoching

Alina Clarke
anclarke@live.unc.edu, https://www.linkedin.com/in/alinaclarke

Kristen Lee
kristel@live.unc.edu, https://linkedin.com/in/kristen-leel83613886

Andrew Skinner
andrew@carolinathink.com, https://www.linkedin.com/in/andrewfs

Team 6: Coach is John Battle

Abhishek Kumar
abhishek_kumar@kenan-flagler.unc.edu, https://www.linkedin.com/in/abh-kumar

Armando Chekerdemian
Armando_Chekerdemian@kenan-flagler.unc.edu, https://linkedin.com/in/Armando-Chekerdemian

Ray Jang
ray_jang@kenan-flagler.unc.edu, https://www.linkedin.com/in/ray-jang

Irenie Habib
Irinie_Habib@kenan-flagler.unc.edu, https://linkedin.com/in/ichabib

Karla Garcia
karlag@live.unc.edu, https://www.linkedin.com/in/karla-g-garcia

30
STUDENT ROLES
This program requires students to be proactive, and we encourage students to take a leadership role,
selected at the first meeting, and contribute to the Adams Program. The representative from each team will
meet with the leads from the other teams and Adams staff to create a strategy and outline tasks for the year.
Please note that certain leads will be more active than other at different times throughout the year depending
on responsibilities. For example, the scheduling lead has a consistent monthly assignment while the events
lead will have periodic spurts of intensive involvement based on our events calendar. On each team,
students may volunteer for the following roles:

Scheduling Lead - This person is responsible for scheduling team meetings on a monthly basis and
making sure to skype in any students that are abroad or remote. Ideally, this person is very organized,
tech savvy, and a good communicator.

Marketing Lead - This person is responsible for the marketing and promotional efforts of the Adams
Apprenticeship. The Marketing Leads from each team will meet with Adams organizers, Brett Nicol
as Entrepreneur in Residence and Callie Brauel as Assistant Director, to design and execute an
annual promotional strategy for the program. This includes blog posts, PR, photography, monthly
email newsletters and more. Ideally, this person has great communications and social media skills.
Graphic design and web skills are a plus!

Events Lead - This person is responsible for helping organize events, serving as an extension of
the Adams team. For example, these leaders will help shape the agenda for the Fall Conference,
provide recommendations for speakers, suggest companies to visit in New York and San Francisco,
etc. Ideally, this person is very organized, outgoing, and a master task manager.

Research Lead - Professor Ted Zoller is using the Adams network for a piece of major research on
entrepreneurial networks. The research lead is responsible for capturing each major networking
activity between a student and advisor in our CRM system. These leads also assist Professor Zoller
and other faculty in specific aspects of the research process. Ideally, this person is superb with details,
process and data management.

Admissions Lead - Attracting the top talent at UNC is critical for the Adams Apprenticeship to continue
to grow. These student leaders will help with the recruiting process, the interview process, and selection
process for the class of 2018. Ideally, this person is outgoing, well connected, and likes to speak in public
to represent the Adams program!

BEGIN NETWORKING
To start the year, each team will receive a pool of 20-40 advisors that correspond to similar career interest.
For example, the Marketing team has a list of marketing related advisors. The team is responsible for
contacting each member of this pool before April. Apprentices will receive networking guidance during two of
the co-curricular sessions. The teams can discuss in more detail tips and techniques to improve networking.

This networking activity in the early part of the year accomplishes a few objectives:
--Students hit the ground running --Students may begin courting potential board of advisors
--Initial feedback on leadership plans --Advisor network continues to remain active

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PROGRAM OVERVIEW
Adams Flywheel

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STUDENT SCORECARD

33
NETWORKING NOTES
WHO WHEN NOTES

34
THANK YOU

The Adams Apprenticeship

http://www.adamsapprenticeship.com

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