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Lecture 4 2 Decision2
Lecture 4 2 Decision2
Decision Trees
Analytic Hierarchy Process (AHP)
2
Mary is a director of Movie X. Two
companies A and B both want exclusive
rights to her movie. If she signs with the
company B, she will receive a single lump
sum, but if she signs with the company A,
the amount she will receive depends on the
market response to her movie. What should
she do?
Company A Payouts
Small Box Office - $200,000
Medium Box Office - $1,000,000
Large Box Office - $3,000,000
Company B Payout
Flat rate - $900,000
Probabilities
P(Small Box Office) = 0.3
P(Medium Box Office) = 0.6
P(Large Box Office) = 0.1
4
A Visual Representation of Choices, Consequences,
Probabilities, and Opportunities.
5
Types of nodes
Decision nodes - represented by squares ()
Chance nodes - represented by circles ()
1 Equal importance
9 Absolute importance
adjacent judgments
16
17
Montreal Co. is selecting a new location to expand its
operations. The company want to use AHP to help it
decide which location to build its new plant. It has four
criteria they will base their decision on, these are the
following: property price, distance from suppliers, the
availability of qualified labor, and the cost of labor. They
have three locations to decide from.
PRICE DISTANCE LABOR
A B C A B C A B C
A 1 1/3 5 A 1 6 1/3 A 1 1/3 1
B 3 1 7 B 1/6 1 1/9 B 3 1 7
C 1/5 1/7 1 C 3 9 1 C 1 1/7 1
WAGES
To fill the lower triangular matrix, we use the
A B C
reciprocal values of the upper diagonal.
A 1 1/3 1/2
B 3 1 4
C 2 1/4 1
PRICE
A B C
A 1 1/3 5
B 3 1 7
C 1/5 1/7 1 First sum (add up) all
the values in each column.
21/5 31/21 13
PRICE
A B C
A 121/5 =5/21 1/331/21 = 7/31 513 = 5/13 Next the values in
+ + + each column are divided
by the corresponding
B 321/5 = 15/21 131/21 = 21/31 713=7/13
column sums.
+ + +
C 1/521/5 = 1/21 1/731/21 = 3/31 113 = 1/13
= 1 1 1
PRICE
A B C Row Average
A ( 5/21 + 7/31 + 5/13 )/3 = 0.2828
B ( 15/21 + 21/31 + 7/13 )/3 = 0.6434
C ( 1/21 + 3/31 + 1/13 )/3 = 0.0738
1.000
23
Saaty proved that for consistent reciprocal matrix, max= n
m n
CI
n 1
In our case:
CI=(3.0967-3)/2=0.0484
24
Next compare this with Random Consistency Index (R.I)
25
Find the average for all the criterion by doing steps 1-3 on all the
criteria. Arriving at the following
A .2656
B .2641
C .4703
1.0000
Saaty, T.L. (2000). Fundamentals of Decision Making and Priority Theory with the Analytic Hierarchy Process,
RWS Publishers, Pittsburgh, PA, USA.