Hello

Pre-2007 advertising[edit]
Cadbury has always tried to keep a
strong association with milk, with
slogans such as "a glass and a half of
full cream milk in every half pound" and
advertisements that feature a glass of
milk pouring out and forming the bar.

English: Beamish Museum, County

Durham, England. These are some of
the many sweets available inside
Jubilee Confectioners in Town - in this
case tins of Cadbury's Dairy Milk
chocolate, reduced to clear.
In 2004, Cadbury started a series of
television advertisements in the United
Kingdom and Ireland featuring a human
and an animal (representing the
human's happiness) debating whether to
eat one of a range of included bars.
Glass and a Half Full Productions
(20072011)[edit]
In 2007, Cadbury launched a new
advertising campaign entitled Gorilla,
from a new in-house production
company called "Glass And A Half Full
Productions".[9] The advert was
premired during the season finale
of Big Brother 2007, and consists of
a gorilla at a drum kit, drumming along
to the Phil Collins song "In the Air
Tonight".[10] It is supposed to relate the
joy of havinfreedomto that of eating a
chocolate bar.[11] The advert has now
become extremely popular with over five
million views on YouTube, and put the
Phil Collins hit back into the UK charts.
On 28 March 2008, the second Dairy
Milk advert produced by Glass and a
Half Full Productions aired. The ad,
entitled 'Trucks' features several trucks
at night on an empty runway at an
airport racing to the tune of Queen's
"Don't Stop Me Now".[12] The ad
campaign ran at the same time as the
problems at Heathrow Terminal 5 with
baggage handling; in the advert
baggage was scattered across the
runway.[13]
On 5 September 2008, the Gorilla
advert was relaunched with a new
soundtrack Bonnie Tyler's "Total
Eclipse of the Heart" a reference to
online mash-ups of the commercial.
Similarly, a version of the truck advert
appeared, using Bon Jovi's song "Livin'
on a Prayer". Both remakes premiered
once again during the finale of Big
Brother 2008.[14]
In January 2009, 'Eyebrows', the third
advert in the series, was released, of
two children moving their eyebrows up
and down rapidly to a set electro-funk
beat: "Don't Stop the Rock" by
Freestyle.[15]
In April 2010, a fourth advert aired,
entitled 'Chocolate Charmer', containing
a scientist mixing milk and chocolate to
make a dairy milk bar to the tune of "The
Only One I Know" by The Charlatans.
This was subtly different to the others as
it did not feature the 'A Glass and a Half
Full Production' title card at the start.
In April 2011, a fifth advert aired, known
as 'Charity Shop' or 'Dancing Clothes',
featuring dancing clothes at a charity
shop to the tune of "We Don't Have to
Take Our Clothes Off" by Jermaine
Stewart. This exposed the song to a
new generation who downloaded the
track and returned the song to the UK
Top 40 so far reaching no. 29. This ad
also marks the return of the Glass and a
Half Full title card.
Glass and a Half Full Records[edit]
Main article: Zingolo
A new 'record label' was launched as
part of the Glass and a Half Full
Productions campaign. The first song
released was Zingolo featuring Tinny, to
promote Fairtrade Dairy Milk. A full
music video was made incorporating the
60 second ads, as well as a Facebook
page.
Joyville (2012present)[edit]
The 2012 campaign focuses on an
'organisation made to bring joy to
people'. Chocolate fountains were put in
shopping centres such as Westfield
London and the first ad focused on the
relaunch of Dairy Milk Bubbly. During
the campaign in 2012, Cadbury Dairy
Milk was launched in new flavours such
as Toffee Popcorn, Golden Biscuit
Crunch, an exclusive to Sainsburys,
Nutty Caramel and also Cadbury Dairy
Milk with Oreo. Along with the new
flavours, Cadbury also launched two
new Bubbly bars including a mini
version and a Mint Bubbly.[citation
needed]
Cadbury has also launched
Crispello and most recently launched
"Marvellous Creations" in the UK. In
addition, Cadbury also brought the
Joyville concept into Asia, where
Singapore Bloggers were invited to join
in and spread the love.[16]
In 2014, Joyville was replaced with the
"Free The Joy" campaign. The song in a
television advert is "Yes Sir, I Can
Boogie" by Baccara.[17] A new design
was launched for Dairy Milk (and its
variants) inviting consumers to scan an
on-pack QR code and visit a website
featuring "Free The Joy" moments.
Recalls[edit]
Cadbury was fined GB1 million in July
2007 due to its products having been
found to have been at risk of infection
with salmonella (at a factory
in Marlbrook, Herefordshire). They spent
a further 30 million decontaminating
the factory.[18]
On 14 September 2007, Cadbury
Schweppes investigated a
manufacturing error
over allergy warnings, recalling for the
second time in two years thousands
of chocolate bars. A printing mistake at
the Keynsham factory resulted in the
omission of nut allergy labels from 250g
Dairy Milk Double Chocolate bars.
The 2008 Chinese milk scandal affected
Cadbury, when much of the Cadbury
Dairy Milk manufactured in mainland
China was tainted with melamine.
Although it can be safely used in plastic
manufacturing, melamine is toxic,
particularly to infants.[19]
In the year 2013 and 2014, worms were
found in the chocolate bars in India.
[20]
Widespread outrage brought by the
state media halted the production for a
few days. Amitabh Bachchan, who was
then the Brand ambassador, was also
not spared. The company turned it
around with new packaging and the
brand had a rebirth.
See also[edit]
 List of chocolate bar brands
References[edit]
1. Jump up^ "The Hershey
Company Cadbury Dairy Milk
Chocolate Bar".
thehersheycompany.com.
Retrieved 26 December2014.
2. Jump up^ "Top 10 selling
chocolate bars in the UK". Wales
Online. Retrieved 28 December 2014
3. Jump up^ "The History of
Chocolate". The Story.
cadbury.co.uk. Retrieved 3
December 2014.
4. Jump up^ Ascribed to Cadbury
plc. (19 January 2010). "A history of
Cadbury's sweet success".
London: Times Online. Retrieved 30
May 2010.
5. Jump up^ begins in Cadbury
Dairy Milk ads. Cadbury plc website.
Accessed 30 May 2010.
6. Jump up^ Rebecca
Smithers. "Cadbury hits a purple
patch with legal victory to secure
trademark | Business". The
Guardian. Retrieved 20 April 2014.
7. Jump up^ Finance (1 October
2012). "Cadbury defeats Nestl in
battle for purple wrapper". London:
Telegraph. Retrieved 8 June 2014.
8. Jump up^ "BBC News - Cadbury
loses legal fight over use of colour
purple". Bbc.co.uk. 4 October 2013.
Retrieved 20 April2014.
9. Jump up^ "Cadbury Dairy Milk
Glass and a Half Full Productions".
 Aglassandahalffullproductions.com.
Retrieved 5 January 2010.
10. Jump up^ "Revealed: The man
behind the drum-playing gorilla suit
in Cadbury's ad | Mail Online".
London: Dailymail.co.uk. 11
September 2007. Retrieved 5
January 2010.
11. Jump up^ "Advertising: Spot the
link between a gorilla and
chocolate Media, News The
Independent". London:
News.independent.co.uk. 14 May
2007. Retrieved 5 January2010.
12. Jump up^ Jasbir Authi (28 March
2008). "News Birmingham
News New Cadbury advert to be
broadcast tonight". Birmingham Mail.
Retrieved 5 January 2010.
13. Jump up^ Ad Breakdown (28
May 2008). "UK | Magazine | Water
on the brains". BBC News.
Retrieved 5 January 2010.
14. Jump up^ Sweney, Mark (5
September 2008). "Cadbury brings
back gorilla ad with Bonnie Tyler
remix". guardian.co.uk. London:
Guardian News and Media.
Retrieved 28 September 2008.
15. Jump up^ "Video: Watch
Cadbury's 'eyebrow dance' ad |
Media | guardian.co.uk". London:
Guardian. 23 January 2009.
Retrieved 5 January 2010.
16. Jump up^ "Spreading the Joy
with Cadbury Joyville Bus".
Retrieved 31 December 2013.
17. Jump up^ "Cadbury Dairy Milk
Office". TV Ad Music. Retrieved 11
October 2014.
18. Jump up^ Pagnamenta, Robin
(15 September 2007). "Cadbury
recalls thousands of chocolate bars
after error over allergy warning". The
Times. Archived from the original on
30 May 2010. Retrieved 7
June 2015.
19. Jump up^ [1] Ruwitch, John (5
October 2008). "Hong Kong finds
melamine in two Cadbury products".
Reuters. Retrieved 5 October 2008.
Reuters
20. Jump
up^ http://www.rediff.com/money/20
06/dec/24cad.htm