Business Studies

Critical reflection, problematization and analytical problem-

solving are important elements of our courses and programs.
Business Studies is also an interdisciplinary subject that
incorporates knowledge from Sociology, Political Science,
Psychology, Mathematics, Statistics and Law. Its courses and
programs are linked to the latest research in the field and are
closely associated with enterprises and research, nationally and
internationally.

MARKETING
Marketing is the study and management of exchange relationships.
Marketing is defined by the American Marketing Association as "the
activity, set of institutions, and processes for creating,
communicating,delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large."
sales process engineering views marketing as "a set of processes
that are interconnected and interdependent with other functions,
[6]
whose methods can be improved using a variety of relatively new
approaches."
Cadbury,
formerly Cadbury's, is a British multinational confectionery company wholly
owned by Mondelez International (originally Kraft Foods) since 2010. It is the
second-largest confectionery brand in the world after Wrigley's.[2] Cadbury is
internationally headquartered in Uxbridge, West London, and operates in
more than 50 countries worldwide. It is famous for its Dairy Milk chocolate,
the Creme Egg and Roses selection box, and many other confectionery
products. One of the best-known British brands, in 2013 The Daily
Telegraph named Cadbury among Britain's most successful exports.[3]
Cadbury was established in Birmingham, England in 1824, by John
Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the
business with his brother Benjamin, followed by his sons Richard and George.
George developed the Bournville estate, a model village designed to give the
company's workers improved living conditions. Dairy Milk chocolate,
introduced in 1905, used a higher proportion of milk within the recipe
compared with rival products. By 1914, the chocolate was the company's best-
selling product. Cadbury, alongside Rowntree's and Fry, were the big three
British confectionery manufacturers throughout much of the nineteenth and
twentieth centuries
Launching on Saturday (2 April), the new global campaign will
comprise three 30-second ads that will be rolled out over the next
few months, with each using a metaphor to evoke what the brand
describes as "the wonderful feeling" experienced when eating
products from the Dairy Milk range. The multi-platform push will
also span social, experiential, digital and PR.

The opening ad features a real itchy grizzly bear out in the wild,
quelling a hard-to-reach scratch on the bark of a tree to the
soundtrack of 'That's the Way I Like It' by KC & The Sunshine
Band. The hidden camera footage aims to communicate the "joy"
associated with a cracking open a bar of chocolate. The film will
air at 8pm during Ant and Decs Saturday Night Takeaway, with
the next two set to follow in April and May.

This weekend (3 April) an activiation will take place at Westfield

shopping centre inviting shoppers to remove their shoes and walk
on a sea of bubble wrap while enjoying a Cadbury's snack to
build upon the idea that the brand is a "blissfull" treat.

With this campaign we want to remind people that joy is never

far away," said Cadbury's marketing director Matthew Williams.

"By focusing on the unique taste sensations that each chocolate

bar in the range delivers, consumers will be able to easily identify
the right bar for them that will lead to their moment of joy
whether its the intense satisfaction that can only be achieved with
the classic Cadbury Dairy Milk, the indulgent experience you can
expect from Cadbury Dairy Milk Medley, or the adventurous
experience of Cadbury Big Taste," he added.