A STUDY ON CREATING AWARENESS

ABOUT ICICI PRUDENTIAL PRODUCTS

AMONG MADURAI PEOPLE
Introduction:
To discuss about the Icici prudential life insurance, history, growth of the industry
should be discussed.
Objective of the study:
To analyze the creating awareness Icici
prudential life insurance products
To know the promotional strategies of icici prudential.

To know how they face their competitors strategies.

Methodology of the study:

The present study data based on primary data and secondary data.

Primary data through interview schedule, and secondary data collected from the websites.
PRODUCTS:

ENDOWMENT:

Savings Suraksha

Cash Advantage

UNIT LINK INSURANCE PLAN:

Wealth Builder 2

TERM PLAN:

I Protect smart
Findings:
Through Questionnaires to analyze the Findings.

Suggestion:
The respondents unable to recall the date of renewal and their paying penalty
fee for delayed payment.

To improve and create more customer satisfaction to customers

Hence it is suggested that pay their premium through internet source.

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