2/15/2017 33CorporationsWorkingOnAutonomousVehicles

AUGUT11,2016

33CorporationWorkingOnAutonomouVehicle

GoogleandTelamightetheiggetnamechaingelf-drivingcar,utahotofautorandandothertechheavweight
arealoinvetingheavilindriverleR&D.

TWITTER LINKEDIN EMAIL(MAILTO:? POCKET FACEBOOK GOOGLE+

(HTTPS://TWITTER.COM/INTENT/TWEET?
(HTTP://WWW.LINKEDIN.COM/SHAREARTICLE?
SUBJECT=33+CORPORATIONS+WORKING+ON+AUTONOMOUS+VEHICLES&BODY=HTTPS%3A%2F%2FWWW.CBINSIGHTS.COM%2FBLOG%
(HTTPS://GETPOCKET.COM/SAVE? (HTTPS://WWW.FACEBOOK.COM/SHARER/SHARER.PHP?
(HTTPS://PLUS.GOOGLE.COM/SHARE?
URL=HTTPS%3A%2F%2FWWW.CBINSIGHTS.COM%2FBLOG%2FAUTONOMOUS
MINI=TRUE&URL=HTTPS%3A%2F%2FWWW.CBINSIGHTS.COM%2FBLOG%2FAUTONOMOUS
DRIVERLESSVEHICLES URL=HTTPS%3A%2F%2FWWW.CBINSIGHTS.COM%2FBLOG%2FAUTONOMOUS
U=HTTPS%3A%2F%2FWWW.CBINSIGHTS.COM%2FBLOG%2FAUTONOMO
URL=33+CORPORATIONS+WORKING+ON
DRIVERLESSVEHICLES DRIVERLESSVEHICLES CORPORATIONS DRIVERLESSVEHICLES DRIVERLESSVEHICLES
CORPORATIONS Wanttoreceiveaweekldeepdiveintoallthingauto,tranportation,&logitictech?
CORPORATIONS LIST%2F) CORPORATIONS CORPORATIONS HTTPS%3A%2F%2FWWW.CBINSIGHTS.C
LIST%2F&TEXT=33 Clickhere(http://www.cinight.com/reearch-auto-tech-newletter)toucrietoourautotechnewletter.
LIST%2F&TITLE=33+CORPORATIONS+WORKING+ON+AUTONOMOUS+VEHICLES) LIST%2F) LIST%2F) DRIVERLESSVEHICLES
CORPORATIONS
Andcheckoutthetopdealinautotechwithourreal-timetracker.(http://www.cinight.com/reearch-auto-tech-top-deal) CORPORATIONS
WORKINGON LIST%2F)
AUTONOMOUS

Privatecompanieworkinginautotechareonpacetoattractrecordlevelofdealandfunding
VEHICLES&VIA=CBINSIGHTS&RELATED=CBINSIGHTS)

(http://www.cinight.com/log/auto-tech-funding-h1-2016/)in2016,withautonomoudrivingtartupleadingthecharge.A
expectationaroundelf-drivingvehiclehaverien,majorcorporationhaverampeduptheirowninitiative,racingtodeplo
technologontopulicroad.

UingCInightinvetment,acquiition,andpartnerhipdata,weidentified33corporategroupinvolvedinthedevelopmentof
advanceddriveraitancetemandelf-drivingvehicle.Theareadiveregroupofplaer,rangingfromautomotiveindutr
talwarttoleadingtechnologrand.

Thelitiorganizedalphaeticall(companieworkingonindutrialautonomouvehiclewerenotincludedinthianali).
omeoftheautomotiverandelowlitedarepartoftheameparentorganization,utaredetailedeparatelathehave
ditinctautonomoudevelopmentprogram.

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Thiriefwaoriginallpulihedon9/25/2015with25electcorporation.Aof8/11/2016,ithaeenexpandedto33electcorporation
andupdatedtoreflectrecentdevelopment.

AppleProjectTitanAtACroroad

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2/15/2017 33CorporationsWorkingOnAutonomousVehicles

AppleProjectTitaniaperennialfavoritewithintheautomotiverumormill.Initialreportuggetedtheprojectwatargeting
anadvancedelectricvehicle,utrumorandhiringincehaveincreainglpointedtowardelf-drivingdevelopment.Apple
teamiaidtohavegrowntoover1,000emploee,poachedfromourceincludingTela,CarnegieMellon,Volkwagen,and
Nvidia.Theintiativeufferedetackinearl2016,withthedeparture(http://www.wj.com/article/apple-veteran-overeeing-
electric-car-project-leaving-compan-1453505241)ofprojectheadteveZadekandarumoredhiringfreeze
(http://www.cnc.com/2016/01/25/apple-car-project-titan-face-team-hiring-freeze.html),awellatrategicuncertaintoverthe
viionoftheproject.

CupertinorepondedinJul2016tappingitlegendarhardwareexecutive(http://www.wj.com/article/apple-tap-o-
manfield-to-overee-car-project-1469458580)oManfieldtoleaditeffort,awellhiringthefounderandformerCO
(http://www.loomerg.com/new/article/2016-07-28/apple-tap-lackerr-talent-a-car-project-take-oftware-turn)ofQNX.
Neverthele,Applelaunchdatehaallegedllippedfrom2019to2021,andeventheconceptofanApple-deignedvehicleha
eenthrownintodout.TheJulhirehavereportedlpurredahiftintrateg,withtheprojectnowaidtoeprioritizingthe
developmentofanautonomoudrivingtem,whiledeprioritizingacaritelf.

ReadMore:TheGuardian(http://www.theguardian.com/technolog/2015/aug/14/apple-elf-driving-car-project-titan-ooner-than-
expected),Reuter(http://www.reuter.com/article/2015/08/21/apple-auto-idUL1N10W1IN20150821),loomerg
(http://www.loomerg.com/new/article/2015-02-19/apple-aid-to-e-targeting-car-production-a-oon-a-2020),TheGuardian
(http://www.theguardian.com/technolog/2015/ep/18/apple-meet-california-official-elf-driving-car),WalltreetJournal
(http://www.wj.com/article/apple-peed-up-electric-car-work-1442857105)

AudiHauiltelf-DrivingPrototpe,PlantoRollOutLimitedAutomation

AudiharevealedanumerofautonomouvehicleprototpederivedfromtheirA7-andR7model,includingconumer-
orientedtetvehicle.AudiaimtocommercializetheirAudiPilotedDrivingintheirnext-genflaghipA8
(http://log.caranddriver.com/audi-latet-concept-preview-next-gen-a8-autonomou-driving-tech/),whichwillallowtheA8to
parkitelfanddriveautonomoulupto37mph.LateinJul2016,newrokethatAudiwajoiningmanautomotivepeerwith
itownadvanceduidiarnamedDCompan(http://techcrunch.com/2016/07/25/audi-etting-up-a-uidiar-dedicated-to-
elf-driving-car-tech/),focuingonelf-drivingtech.

TheluxurrandoperateundertheumrellaoftheVolkwagenGroup,odevelopmentwithinthediviioncouldhaveroader
implicationgoingforward.

AudiipartoftheGermanconortium(http://www.wj.com/article/mw-daimler-audi-agree-to-u-nokia-here-map-uine-
1438580698)includingDaimlerandMWthatoughtNokiaHRpreciionmappingaetfor$3.1.HRhaalo
recentlmadetride(http://www.lahgear.com/here-make-old-pla-to-define-common-language-for-elf-driving-car-
29446410/)intheirinitiativetodeignanopenpecificationforvehicleenordatacollectedandtranmittedconnected
vehicle.

ReadMore:Audi(http://www.audi.com/content/com/rand/en/vorprung_durch_technik/content/2014/10/piloted-driving.html),Wired
(http://www.wired.com/2014/10/audi-elf-driving-car-hit-150-mph-f1-track/),DigitalTrend(http://www.digitaltrend.com/car/audi-r-
7-elf-driving-prototpe-new-picture-pec/),UAToda(http://www.uatoda.com/tor/tech/2015/07/11/audi-r7-drive-itelf-around-
racetrack/29965135/)

aiduPlanAutonomouCarMaProduction,DriverleTourim

(http://ci-log.3.amazonaw.com/log/wp-content/upload/2016/08/640px-aidu.png)

InApril2014,theChineeearchgiantaidupartneredwithMWtoreleaeaemi-autonomouprototpetheendof2015.The2/13
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2/15/2017 33CorporationsWorkingOnAutonomousVehicles

InApril2014,theChineeearchgiantaidupartneredwithMWtoreleaeaemi-autonomouprototpetheendof2015.The
partnertetedtheirtechnologieonhighwainChina,apotentiallfertileground
(http://www.ntime.com/2016/04/04/technolog/china-companie-poied-to-take-leap-in-developing-a-driverle-car.html?
_r=0)forautonomoudevelopment.ThepartnerhiporefruitinDecemer2015aamodified3-erieMWdrovean18.6-mile
routearoundeijing.

Thecompanconfidentinitaidurain,adrivingtemthattheChineeearchgiantawillmarrhigh-preciionmapping,
poitioning,togetherwitheninganditigdataprowe.InJune,aiduCOdicloedplanforthemaproductionof
driverlevehicle(http://www.wj.com/article/aidu-plan-to-ma-produce-autonomou-car-in-five-ear-1464924067)infive
ear.Thecompanalorecentlannouncedanefforttodeploautonomoutouritervice(http://gtime.com/travel/aidu-
plan-driverle-car-tourit-ervice-chinee-cit)foraVenice-liketowninChina.

ReadMore:Guardian(http://www.theguardian.com/technolog/2015/jun/10/aidu-could-eat-google-elf-driving-car-mw),C
(http://www.c.com/new/technolog-33062021)

MWUnveiliNXTInitiative,AnnounceAllianceWithIntel,Moilee

(http://ci-log.3.amazonaw.com/log/wp-

content/upload/2016/08/mw-intel-moilee.png)

Aidefromitpartnerhipwithaidu,MWhaaloeenaggreivelpuhingitautonomoutrategin2016.Ithowedoff
anautonomoui8concept(http://artechnica.com/car/2016/01/mw-ue-ce-to-how-it-autonomou-i8-concept-to-the-
world/)atC,announcingaformalinitiativetopromoteautomationinitvehicleundertheannerMWiNXT,apivotofit
MWiVu-rand.

TheMunich-aedautomakerfollowedthiannouncementecuringanalliance
(http://www.loomerg.com/new/article/2016-06-29/mw-i-aid-to-team-up-with-intel-moilee-on-elf-driving-car)with
chipmakerIntelandupplierMoilee.Thecoalitionplantocreateanopentandard-aedplatformforringingelf-driving
cartomarket,aimingtoputvehicleontheroad2021.

Intel,ofcoure,haeenkeentopuhintotheector,havingeeneatentothepunchcompanielikeNXPandNvidiatouppl
automotiveiliconandautonomouproceingpower.MoileetemdrivemanoftheADAtemofferedmajor
automakertoda,thoughitharecentlundergoneahigh-profiledivorcewithTela.

MWialopartofthegroupthatoughtNokiaHRmappingaetfor$3.1.

ReadMore:(http://www.loomerg.com/new/article/2016-06-29/mw-i-aid-to-team-up-with-intel-moilee-on-elf-driving-
car)MWGroup(http://www.pre.mwgroup.com/gloal/article/detail/T0258269N/mw-group-driving-the-tranformation-of-
individual-moilit-with-it-trateg-numer-one-next),WJ(http://www.wj.com/article/mw-intel-moilee-link-up-in-elf-driving-
tech-alliance-1467379145)

ochDedicateMoreThan2,000ngineerToDriver-AitanceTechnolog

och,oneoftheworldlargetautomotiveupplier,harepondedtoanincreaeindemanddedicatingmorethan2,000
engineertodriver-aitancetem.ThecompancountGoogle,Tela,andPorcheaclient,andhamanagedtooutfittwo
Telavehicletomakethemfullautonomou(atateepprice).ochialopartneringwithGPmakerTomTomforthemapping
datanecearforthiendeavor.Thecompanhaprojectedthat2020willeedriverlecarinaction,atleatonhighwa.

InanApril2016interview(http://www.driverletranportation.com/och-getting-autonomou-done-12893),aochmarketing
directorreiteratedthecompancommitmentnotjuttotheautomationofvehicle,utconnectivitandelectricvehicleawell.
Italoconidered(http://europe.autonew.com/article/20160411/COPY/304119894/och-conider-take-in-digital-map-maker-
here)takingatakeintheHRmappingcompan.Motrecentl,theGermanfirmuedtwoTelaModeledanaplatformfor
fullautonomouprototpe(http://www.fore.com/ite/dougnewcom/2015/06/12/forget-auto-pilot-och-uild-twin-elf-
driving-tela/#6833dda3e5),atthecotofroughl$225,000(ontopofthevehiclethemelve).

ReadMore:Fore(http://www.fore.com/ite/dougnewcom/2015/06/12/forget-auto-pilot-och-uild-twin-elf-driving-tela/),
Fortune(http://fortune.com/2015/07/16/och-elf-driving-car/),Wired(http://www.wired.com/2015/07/tomtom-alive-getting-elf-driving-
car/)

https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/
DAF,Daimler,Iveco,MAN,cania,andVolvoCompleteTruckPlatooningTrip
3/13
2/15/2017 33CorporationsWorkingOnAutonomousVehicles
DAF,Daimler,Iveco,MAN,cania,andVolvoCompleteTruckPlatooningTrip

(http://ci-log.3.amazonaw.com/log/wp-content/upload/2016/04/truck-

platooning-logo.png)

InApril,ixconvooftruckplatoonrecentlcompleted(http://www.theguardian.com/technolog/2016/apr/07/convo-elf-
driving-truck-complete-firt-european-cro-order-trip)thefirt-evercro-orderrunofitkind.Theexperimentfeatureda
dozentruckfromadiveregroupofuropeantruckingrand,originatingfromvarioufactorieinwedenandGerman,and
converginginRotterdam.Withintheemi-autonomouplatooningconcept,multipletruckcontrolledaleadtruckare
connectedthroughwireleignal,formingatrainwithonetruckfollowingehindanother.Thiallowmoretrucktoe
controlledfewerpeople,maximizeefficienc,anddecreaedrag.However,thetruckfeaturedinthetettillrequiredhuman
driveronoardaaprecaution.eparatel,DaimlerhaaloeentetingitownautonomoutruckinNevadainceMa2015
(http://www.c.com/new/uine-32837071).

Note:theVolkwagenGroupownacontrollingtakeinothMANandcania.DaimlerTruckiadiviionofDaimlerAG,which
waalopartofthegroupthatoughtNokiamappingaetfor$3.1.

ReadMore:C(http://www.c.com/new/technolog-33675934),Fore
(http://www.fore.com/ite/dougnewcom/2015/05/08/daimler-autonomou-truck-ha-huge-commercial-implication/),C
(http://www.c.com/future/tor/20130409-root-truck-platoon-roll-forward)

DelphiContinueOwnAutonomouTrial,PartnerWithVC-ackedtartup

Delphi,alargeautomotivepartupplierheadquarteredintheUK,hacreatedanetworkofoftwareandenorthatcane
outfittedintoexitingcarmodeltomakethemautonomou.LatApril,anAudiQ5outfittedwithDelphitechnologdroveitelf
3,000mileacrotheU,doing99%ofthedrivingitelf.InJanuar2016,Delphihowedoffanewautonomoudrivingconcept
(http://www.wired.com/2016/01/delphi-new-elf-driving-car-teache-u-to-give-up-the-wheel/)atC.Theconcepthuman-
machineinterfaceattempttoaddrethetepping-tonetageeforefull(orLevel4)automationiread.Thecarideignedto
encourageconumertotrutthatthecarcandriveitelf,whiletillkeepingdrivervigilantothecantakethewheelifnecear.

DelphiwaalorecentlelectedtheingaporeLandTranitAuthorittoeginanautomatedmoilitpilotprograminthe
cit-tate.Ithapartneredwith(http://www.autonew.com/article/20151026/OM06/310269985/delphi-quanerg-team-up-on-
low-cot-lidar)theVC-ackedcompanQuanerg(http://www.cinight.com/compan/quanerg-tem)todevelopanddeplo
olid-tateLiDAR,whichcoulddramaticalllowerthecotoftheetemifucceful.

ReadMore:Artechnica(http://artechnica.com/car/2015/03/covered-wagon-upgraded-delphi-will-go-cro-countr-in-a-elf-driving-
car/),Delphi(http://www.delphi.com/delphi-drive)

FordAnnouncePlanToReearchAutonomouVehicle

Inearl2015,FordannounceditmartMoilitPlantomovethecompanforwardoninnovation,includingvehicle
connectivitandautonomouvehicle.ThiplanculminatedintheformationofFordmartMoilitLLC
(http://media.ford.com/content/fordmedia/fna/u/en/new/2016/03/11/ford-mart-moilit-llc-etalihed--jim-hackett-named-
chairman.html)inMarch2016,anewuidiarfocuedonconnectivit,autonomouvehicle,andmoilit(e.g.car-andride-
haringervice).Apartofit10-earautonomouvehicleplan,Fordaloannouncedthatitwouldtripleittetfleet
(http://fortune.com/2016/01/05/ford-elf-driving-car-fleet/)to30totalvehicleinJanuar.Ithapioneeredthetetingofelf-
drivingcarinlefriendlenvironment,uchanowMichigan(http://www.wired.com/2016/01/the-clever-wa-ford-elf-
driving-car-navigate-in-now/),awellaincompletedarkne(http://fortune.com/2016/04/11/ford-elf-driving-car-dark/).

ReadMore:Ford(http://media.ford.com/content/fordmedia/fna/u/en/new/2015/01/06/ford-at-ce-announce-mart-moilit-
plan.html),uineInider(http://www.uineinider.com/ford-join-rival-developing-elf-driving-car-2015-6),Fore
(http://www.fore.com/ite/joannmuller/2015/06/23/ford-take-a-tep-cloer-to-elf-driving-car/)

https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/ 4/13
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

GeneralMotorPuheAheadWithAutonomouR&D,M&A

(http://ci-log.3.amazonaw.com/log/wp-content/upload/2016/08/gm-lft.png)

GeneralMotorhamadewavein2016withaerieofaggreivemovewithinthetechphere.InJanuar,thecompanought
upidecar(http://www.cinight.com/compan/idecar-technologie)aetandinveted$500M
(http://www.reuter.com/article/u-gm-lft-invetment-idUKN0UI1A820160105)intoLft
(http://www.cinight.com/compan/lft),andMarchawGMacquiition(http://fortune.com/2016/03/11/gm-uing-elf-
driving-tech-tartup-for-more-than-1-illion/)ofautonomoutechtartupCruieAutomation.Theedealhavealreadorne
fruit,withCruieprototpefollowingGoogleinexpandingtheirtetingregimentoArizona
(http://techcrunch.com/2016/08/08/gm-teting-cruie-elf-driving-tech-with-olt-ev-on-arizona-road/).elf-drivingtaxiare
latedfortetingwithLfteginningin2017.

eparatel,GMhaaloeendevelopingitownemi-autonomoutechnologin-houe,withituperCruietechnolog
(http://log.caranddriver.com/cruie-lip-cadillac-emi-autonomou-uper-cruie-tech-wont-arrive-until-2017/)latedtocometo
marketonhigh-endCadillacmodelin2017.GMhaaidthattheCruieacquiitionwouldhavenoimpactonituperCruie
launch,andhaalodetailedplantohire700engineerfocuedonautonomouR&D
(http://www.autonew.com/article/20160610/OM01/160619992/gm-canada-to-hire-700-engineer-in-puh-for-elf-driving-car).

ReadMore:TheVerge(http://www.theverge.com/2016/3/11/11195808/gm-cruie-automation-elf-driving-acquiition),loomerg
(http://www.loomerg.com/new/article/2016-01-19/general-motor-alvage-ride-hailing-compan-idecar-for-part)

Googleelf-DrivingCarFindPartnerinFCA ,utLoePeronnel

(http://ci-log.3.amazonaw.com/log/wp-content/upload/2016/08/google-

fca.png)

GoogleX(nowX,undertheAlphaetholdingcompan)haledoneofthemothigh-profileautonomouvehicleprogram,with
itownweite(http://www.google.com/elfdrivingcar/)andahighl-viiletetingfleetofquirkprototpe.Lateptemer,
Googlehiredex-HundaiandTrueCarexecJohnKrafciktoleadtheprogram,andaloroughtalegalleadonoard
(http://techcrunch.com/2016/07/08/google-elf-driving-car-project-ha-a-new-legal-lead/)inJul2016,indicatinganincreaed
focuoncommercializationunderthenewAlphaettructure.

Thiear,tetinghaexpandedeondMountainViewandAutintoKirkland,Wahington
(http://www.theverge.com/2016/2/3/10905774/google-elf-driving-car-tet-kirkland-wahington)inFeruar(wet,rain
condition),andPhoenix,Arizona(http://www.reuter.com/article/u-alphaet-elfdriving-arizona-idUKCN0X40KF)inApril
(hightemperature,dutcondition).GooglealofounditfirtautomotivepartnerinFiatChrlerAutomoile(FCA),aimingto
morethandouleittetfleet(http://www.loomerg.com/feature/2016-john-krafcik-interview-iue/)with100hridPacifica
minivan.

Augut2016haroughtnewofeveralkeperonneldeparture(http://www.ntime.com/2016/08/06/technolog/alphaet-
google-autonomou-car-chri-urmon.html?_r=0)fromtheprogram,includingtechnicalleadandfoundingmemerChri
Urmon,awellatwomachineviionengineerwholefttofoundatill-tealthtartup.AinthecaeofApple,therehaveeen
rumorofacultureclahetweennewerautomotivehireandmoreveteranGoogleemploee.

ReadMore:WalltreetJournal(http://www.wj.com/article/google-ring-in-chief-for-elf-driving-car-1442199840),TheGuardian
(http://www.theguardian.com/technolog/2015/ep/12/google-elf-driving-car),Wired(http://www.wired.com/2015/05/google-want-
eliminate-human-driving-5-ear/)

HondaAloTetingAutonomouCar,Offeremi-AutonomouFeatureOnCivic

HondahareceivedapprovalfromCaliforniatotetautonomouvehicleonpulictreet(withretrictiononthenumerof
vehicleandthetetingmethod).LikeApple,theautomakerialouingtheGoMentumtationprovingground,with2,100acre
oftetingareaforitelf-drivingfleet.Hondaalointroducedemi-autonomouADA(http://fortune.com/2016/03/14/elf-

driving-car-honda/)(advanced-driveraitancetem)optiononitentr-levelCivic,offeringlane-keeping,automaticraking,5/13
https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

driving-car-honda/)(advanced-driveraitancetem)optiononitentr-levelCivic,offeringlane-keeping,automaticraking,
andadaptivecruiecontrolfunctionalit.Theefeaturearealoavailaleonluxurmodel(offeredrandlikeTela,MW,
etc.),utarenotaleonavehiclewitha$20,440aeprice.

ReadMore:Re/code(http://recode.net/2015/09/10/honda-get-california-approval-for-elf-driving-car-on-road/),anFrancicouine
Time(http://www.izjournal.com/anfrancico/morning_call/2015/09/honda-apple-to-tet-elfdriving-car-concord-aapl.html),ngadget
(http://www.engadget.com/2014/09/08/elf-driving-car-it-honda/),HondaPreReleae(http://www.prnewwire.com/new-
releae/honda-teting-innovative-automated-vehicle-technolog-at-a-area-nav-ae-300058401.html)

HundaitepUpInvetmentinAI,Connectivitandelf-DrivingCar

Afterdeutinga2014TVcommercial(http://www.outue.com/watch?v=Xjdmw8D9-Y)thathowedaconvoofcaroutfitted
withHundaidriver-aitancetech,Hundaioundedamoreconervativenote(http://www.indutrweek.com/emerging-
technologie/hundai-a-not-o-fat-elf-driving-car)lateptemer.IturopeanheadThomachmidaertedthat
autonomoudrivingwouldcomefarnotaquickaeveronea,givingatimetaleof10to15ear.Neverthele,the
Koreanmotorgroupeemtoeintenifingitefforttocompetein2016,rampingupinvetmentinAIandettingupanew
uineunit(http://www.uinekorea.co.kr/englih/new/indutr/14383-competition-mart-car-hundai-motor-and-amung-
group-ving-mart-car-indutr)todevelophper-connectedandelf-drivingcarinthenearfuture.

ReadMore:Hundai(http://rand.hundai.com/en/challenge/for-technolog/convo-film.do)

JaguarLandRoverWantToIntroduceAitedDrivingutKeepDrivingFun

InJune2015,JLRDirectorofReearchandTechnologWolfgangppletatedthatautonomouvehiclewouldruncountertothe
randphilooph,athecompandoentconideritcutomeracargo.HeaertedthattheTata-ownedcompaniewould
inteadfavoradvancedaitancefeaturethatwouldhelpdriverwithouttakingfullcontrolfromthem.However,inFeurar
2016,JLRjoineda$7.9MUKprogram(http://fortune.com/2016/02/02/jaguar-elf-driving-car/)tofurtherautonomoudriving
R&D,aimingtogatherdataondrivinghaitandtetvehiclecommunicationtechnolog.

InJul2016,JLRformalizedplantodeploafleetofatleat100reearchvehicle(http://www.reuter.com/article/u-
jaguarlandrover-driverle-idUKCN0Z2V2)overthenextfoureartotetelf-drivingandconnectedcartechnologonroadwa
inritain.

ReadMore:Autonew(http://www.autonew.com/article/20150626/COPY01/306269983/jaguar-r&d-chief-hun-driverle-car)

MercedeCriticizedOverelf-DrivingAdvertiing

LatJanuar,MercedeunveiledtheirconceptfortheleekF015autonomouvehicle,whichthecompanaidwouldereadin15
ear.Untilthen,thecompanitakingotherteptowardelf-drivingcar.Likeotherluxurmarque,Mercedehaegun
deploingemi-automatedadvanceddriveraitancetemtomanofitnewermodel.However,anadcharacterizingitnew
-Claaelf-drivinglandedthecompaninhotwater.Withincreaedcrutinonadvancedaitancetemandterminolog
followingTelaAutopilotaccident,Mercedepulledthead(www.reuter.com/article/u-jaguarlandrover-driverle-
idUKCN0Z2V2)inthefaceoffiercecriticimfromconumeradvocate.

Mercede-enziarandofDaimlerAG.Itparenthaeenhighlactiveinolteringitmoovelmoilituidiaraoflate,
invetinginoracquiringtartupuchaFlightCar,Hailo,andlacklane.

ReadMore:Wired(http://www.wired.com/2015/03/mercede-enz-f-015-autonomou-car/),lahGear
https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/ 6/13
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

ReadMore:Wired(http://www.wired.com/2015/03/mercede-enz-f-015-autonomou-car/),lahGear
(http://www.lahgear.com/autonomou-mercede-car-potted-cruiing-an-francico-treet-10373027/),Reuter
(http://www.reuter.com/article/2015/09/14/u-autohow-frankfurt-limouine-idUKCN0R2020150914)

MicrooftPurueCollaorativetrategWithAutomaker

Thoughlatetothegamecomparedtoothertechgiant,Microofthaeguntodipittoeintoelf-drivingcarreearch.Itinitial
trategappeartofocuoncollaoration,uchaaNovemer2015deal(http://www.cnc.com/2015/11/20/microoft-volvo-
trike-deal-to-make-driverle-car.html)withVolvothatwilleethecompaniecollaoratinginautonomouvehicleR&Dand
leveragingMicrooftHoloLentechnolog.

RecentlinMarch2016,MicrooftandTootaaloannouncedtheexpanion(http://www.reuter.com/article/u-toota-
connectivit-microoft-idUKCN0X11LL)oftheirfive-ear-oldpartnerhiptoupportTootareearchinrootic,AI,andelf-
drivingcardevelopment(eeTootaotherpartnerhipelow).AofJune2016,thecompantrategremainfocued
(http://www.wj.com/article/microoft-not-uilding-driverle-car-ut-want-to-help-with-tech-1464932059)onproviding
automakerwiththitpeoftechnologicalaitance,aoppoedtodevelopingacarthemelve.

MicroofthaaloreportedlweighedtakingatakeintheHRhigh-definitionmappingervice,currentlownedMW,
Daimler,andVolkwagen.

ReadMore:WJ(http://www.wj.com/article/here-and-now-the-digital-map-attleground-1459966665),TheVerge
(http://www.theverge.com/2016/4/1/11346710/amazon-microoft-here-autonomou-car-tech-invetment)

Nian/RenaultPromieignificantAutonomouFunctionalit2020

AtAprilNewYorkAutohow,ChairmanandCOofNianandRenaultCarloGhonpromied
(http://www.cnet.com/roadhow/new/nian-ceo-carlo-ghon-talk-elf-driving-car-ev/)thatthegroupwouldhave10vehicle
onale2020withignificantautonomoufunctionalit.Nianunveileditfirtpulicprototpein2013attheNian360
eventinCalifornia,andhainceeentetinganautonomouNianLAFontheroadofToko.NianandTootaalo
announcedajointeffort(http://www.japantoda.com/categor/technolog/view/govt-toota-nian-to-tep-up-effort-on-
intelligent-map)todeveloptandardizedintelligentmap,perhapinreponetoGermanautomakeracquiitionofthe
mappingcompanHR.

Nianrecentdevelopmentin2016includeplantotet(http://www.informationweek.com/it-life/nian-will-tet-autonomou-
vehicle-technolog-in-japan/d/d-id/1326265http://www.informationweek.com/it-life/nian-will-tet-autonomou-vehicle-
technolog-in-japan/d/d-id/1326265)ingle-laneautonomoudrivinginJapan,awellaanexpandedcopeofexperiment
(http://www.automotiveworld.com/new-releae/nian-future-la-experiment-imagine-new-vehicle-ownerhip-model-map-
future-moilit/)fromitFutureLamoilitreearchcenter.

ReadMore:Nian(http://www.nianua.com/log/autonomou-drive-car),ITime(http://www.itime.com/nian-get-elf-driving-
mode-a-it-autonomou-car-will-e-read-2020-1926447),Re/code(http://recode.net/2016/01/12/riding-in-nian-elf-driving-car-i-
till-a-white-knuckle-affair/)

NvidiaAdaptGPUTechnologToCreateupercomputerForelf-DrivingCar

AtCinJanuar2016,GPUandemiconductorcompanNvidiaurpriedmanunveilingtheNvidiaDrivePX2
https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/ 7/13
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

AtCinJanuar2016,GPUandemiconductorcompanNvidiaurpriedmanunveilingtheNvidiaDrivePX2
(http://thenextwe.com/gadget/2016/01/05/nvidia-announce-a-upercomputer-gpu-and-deep-learning-platform-for-elf-
driving-car/),apowerfulcomputingplatformforautonomoucar.Packing8teraflopofproceingpower,theplatformirout
enoughtoupportdeeplearning,enorfuion,andurroundviionallkeelementofapotentialelf-drivingcar.arlthi
April,NvidiareinforceditdedicationtoautonomouvehicleannouncingthatitDrivePX2woulderveathetandard
computerintheRooraceelf-drivingraceerie(http://www.cnet.com/roadhow/new/elf-driving-race-car-erie-to-ue-
nvidia-rain/).

InvetoroptimimurroundingNvidiaearlcommitmenttomachinelearningandAIproceinghardwarehaentithare
pricerocketingupnearl150percent(http://www.cnc.com/2016/08/11/nvidia-tock-ha-topped-google-faceook-and-
amazon.html)in2016todate.MarcAndreeenhaalonotedthatthecompanhaverquicklecomealeadingchipmakerin
theefrontierpace.

ReadMore:Nvidia(http://www.nvidia.com/oject/drive-px.html)

PAGroupeAnnounceuccefule-Off DriveFromParitoAmterdam

JutthiApril,theFrenchPAGroupe(includingPeugeot,CitronandD)announced(http://media.groupe-pa.com/en/pa-
peugeot-citro%C3%An/pre-releae/innovation-technolog/autonomou-car-pari-amterdam)thattwoCitroncarhad
driveneeofffromParitoAmterdam.Thevehiclenavigatedover300km(186mile)withoutuperviiononauthorized
tretcheofroad,withPAclaimingthecarhadachievedLevel3Automationinthimode.Theeeoffmodeilatedtoarrive
2021(http://www.digitaltrend.com/uine/peugeot-citroen-puh-to-pa-plan-new-detail/),whileemi-autonomou
handoffmodewilleavailale2020.Theefeature,alongwithelectricvehicleandnewmodel,formthecoreofPA
roaderPuhtoPagrowthtrateg(includingareturntotheU).

ReadMore:PAGroupe(http://www.pa-peugeot-citroen.com/en/featured-content/connected-car/elf-driving-car)

TatalixihowcaeValettemAndFocueOnAutonomouVehicleecurit

Tatalixi,adiviionoftheTATAgroup,howcaedtechnologinJanuar2015foranautonomouparkingvalet,inwhichthecar
undertandwhereopenpotareandueenortoparkitelf.WhileitunclearwhentheefeaturewillerolledouttoTata
lixilineup,thecompanhamadeitclearthatitimovingtowardautonomouvehicle.Itialoputtingaprioritonecurit,
deigningacentralunitinthecarwithexteniveecuritmeaurethatgoverninternalandexternalautomotivecommunication.

ReadMore:Tata(http://www.tataelxi.com/what-new/New/tata-elxi-deliver-te-to-the-connected-car-autocar-profeional.html),
GoAuto(http://www.goauto.com.au/mellor/mellor.nf/tor2/52F37D46043511CA257DC0021CA17)

TelaeekToMovePatAutopilotCrahe

(http://ci-log.3.amazonaw.com/log/wp-content/upload/2015/09/Tela-Logo.png)

Inthepulicee,VmanufacturerTelahaecomealeadinganner-carrierforadvanceddriveraitanceandelf-driving
technolog.COlonMukiparticularlullih(http://recode.net/2015/10/06/elon-muk-elf-driving-car-are-coming-ooner-
than-ou-think/)onthefield,elievingthetechnologehindfullautonomouvehicleionltwotothreeearawa,with
anotheronetofiveearneededforregulatorapproval.TelapuheditAutopilotoftwareupdatetoproperlequipped
ModelvehiclelatOctoer,enalingautoteering,lanechanging,andparkingfeature.However,inDecemerthecompan
caledack(http://www.wahingtonpot.com/new/the-witch/wp/2015/11/05/people-doing-craz-thing-with-tela-autopilot-
are-poiling-it-for-everod/)omeofitAutopilotfeature,afteroverzealoudriveregandoingcrazthingwithit.Tela
deplomenttrategandmeaginghaaloeencriticizedfollowingaerieofcraheanditfirtAutopilot-drivenfatalitin
ummer2016.

Intheweekince,TelaandMoileehaveeveredtie,withtheCaliforniaautomakereekingtoconolidatecontrol
(http://electrek.co/2016/08/11/tela-autopilot-2-0-next-gen-radar-triple-camera-production/)overthedevelopmentofitradar-
andcamera-aedtem(echewedcotlLiDARenor).Telapromietoringemi-autonomouandautonomoufeatureto

themamarketwithitmuch-hpedModel3,whichhaalreadattractedover350,000pre-order.Ithouldaloenotedthatthe8/13
https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

themamarketwithitmuch-hpedModel3,whichhaalreadattractedover350,000pre-order.Ithouldaloenotedthatthe
compancontinueittraditionaltruggletohitamitiouproductiongoal.

eparatel,theautomakerpropoedacquiitionofolarCit(helmedMukcouin)factorheavilintotheMukmater
planofcreatinganentireutainaletranportecotem(http://www.tela.com/log/mater-plan-part-deux).

ReadMore:Nikkei(http://aia.nikkei.com/Tech-cience/Tech/Tela-car-will-e-partiall-elf-driving-in-3-ear-CO),Fore
(http://www.fore.com/ite/rookecrother/2015/08/19/the-elf-driving-tela-model--autopilot-and-ummoning-in-focu/),Wired
(http://www.wired.com/2015/07/crumm-highwa-delaing-elf-driving-tela/)

TootaxpandAutonomouPartnerhip,CollaorateWithUniveritie

Tootahanotalreveredfromit2014claimthatitwouldnotdevelopadriverlecaronafetground.Latear,it
announceda$1udgetforautonomoudrivingreearch,etalihingitadvancedTootaReearchIntitute.Tootahaaloalo
hiredprofeorandreearcherfromtanfordUniverit,MIT,andtheentiretaff(http://www.wj.com/article/toota-gra-
tech-talent--hiring-entire-jaridge-taff-1457553870)oftheautonomouvehiclecompanJaridgeRootic.JutthiApril,it
aloannounceditthirdUuniveritpartnerhip(http://www.wj.com/article/toota-team-up-with-univerit-of-michigan-
reearcher-on-autonomou-driving-1460056847)withanautomotiveengineeringtalwart,theUniveritofMichigan.

Tootaplantodividelaoramongitreearchpartner,withtheUniveritofMichigancampureponileforfullautonomou
car,tanfordworkingonpartiallautonomouvehicle,andMITworkingonmachinelearning.Augut2016haeenitdoule
downonituniveriteffort,withafurther$22Minvetment(http://n.umich.edu/new/releae/24116-toota-reearch-intitute-
partner-with-u-m-to-accelerate-artificial-intelligence-reearch)totheUniveritofMichigantodriverooticandelf-driving
reearch.Thecompanhatargeted2021(http://www.informationweek.com/iot/toota-aim-for-ai-car-feature--2012/d/d-
id/1325976)aagoalfordeploingAIcarfeaturetotheroad.

ReadMore:Wired(http://www.wired.com/2015/09/toota-enter-elf-driving-car-race/),Techcrunch
(http://techcrunch.com/2015/09/04/toota-pledge-50m-to-reearch-ai-for-autonomou-vehicle-hire-darpa-dr-gill-pratt/)

UerDevelopingIndigenouelf-Driving,MappingTech

UerCOTraviKalanickinoted(http://www.theguardian.com/technolog/2015/ep/17/uer-well-eae-the-tranition-to-elf-
driving-car)champion(http://www.c.com/how/the-late-how-with-tephen-colert/video/D902165-719A-7A-399-
009A5DF07/travi-kalanick-interview/)ofhiride-haringcompanemracingautonomoucar.Thecompanhamade
everalmoveinthatdirection,uchapoachingnearltheentireCarnegieMellonRooticLa(40engineer)toworkonthe
projectinPitturgh.UerhaalopartneredwiththeUniveritofArizonatodevelopettermappingandopticalafet
technolog.In2015,thecompanacquiredothmappingtartupdeCarta(http://www.cinight.com/compan/decarta)and
mappingaetfromMicrooft,whichcouldeleveraged(http://thenextwe.com/inider/2015/07/15/wh-uer-i-uing-map-
companie/#gref)todriveautonomouvehicleeffort,amongotherinitiative.

InMa2016,Uerrevealeditin-houeautonomouprototpe(http://newroom.uer.com/u-pennlvania/new-wheel/)for
thefirttime,howingoffretrofittedFordFuionfromitAdvancedTechnologieCenter.ItrecentdivetmentofitUerChina
haremovedamajorcapitaldrain;thedealcoincidedwithnewthatthecompanwouldplow$500Mintoagloalmapping
initiative(http://www.theatlantic.com/technolog/archive/2016/07/uer-latet-puh-toward-driverle-car/493271/).

ReadMore:NewYorkTime(http://www.ntime.com/2015/09/13/magazine/uer-would-like-to-u-our-rootic-department.html),The
Verge(http://www.theverge.com/2015/8/25/9207229/uer-univerit-of-arizona-tucon-autonomou-elf-driving-car)

VolkwagenPuheAutonomouReearchAItTrieToMovePatmiioncandal

https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/ 9/13
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

In2015,VolkwagenrevealedtheV-Chargeproject,whereaVolkwagene-Golfequippedwithenor,3Dmap,etc.willfindopen
parkingpaceinagarageandparkwithouthumaninput.Thecompanuggetthattherewilleaprototpefordemontration
availalewithinfourear.eidethi,inMarch2016VWGroupCOMatthiaMullerannouncedthattheoardhadjutigned
offonahugeautonomoudrivinginitiative(http://www.topgear.com/car-new/geneva-motor-how/vw-uild-elf-driving-car-
fater-competition),oldlclaimingthattheirgoalwato[ring]theetechnologietomarketfaterthanthecompetition.The
Groupheadofdigitalizationaertthatelf-drivingcarwillecommonplace2025.

ReadMore:DigitalTrend(http://www.digitaltrend.com/car/volkwagen-v-charge-project-elf-driving-car-elf-charging-car-picture/),
V-Charge(http://www.v-charge.eu/),Reuter(http://www.reuter.com/article/2015/09/25/u-volkwagen-emiion-
idUKCN0RP14U20150925)

VolvoAloPlanelf-DrivingCar2021

Inadditiontoittruckingeffortdetailedaove,Volvohaalomadeprogrewithelf-drivingpaengervehicle.Witha
reputationforafetinnovation,VolvolaeleditautonomouvehicleendeavorIntelliafe,withthegoalofmakingVolvocar
deathlewhenthecompanfullrollouttheefeaturetothepulic.Fornow,Volvoiplanningtogive100wedihcutomer
earl-accetoanautonomouXC90UVin2017(withretrictiononthearea,time,andcontextwhichautonomoumodewille
ued).

Thecompanhatatedthatitwillacceptfullliailit(http://fortune.com/2015/10/07/volvo-liailit-elf-driving-car/)whenit
vehicleareinautonomoumode,andhaannouncedplantoexpanditpilotprogramtoChina
(http://www.cnet.com/roadhow/new/volvo-civilian-in-autonomou-vehicle-on-chinee-road/)andtheUnitedtate
(http://www.autonew.com/article/20160411/OM06/304119957/volvo-plan-elf-driving-trial-in-u..).Volvohafollowedrival
likeMWinetting2021aatargetdeplomentdate,thoughititilllookingforitowncollaoratortoworkwith
(http://www.autonew.com/article/20160722/COPY01/307229945/volvo-plan-elf-driving-car--2021-to-challenge-mw).

Amentionedaove,VolvohaalopartneredwithMicroofttofurtheritreearcheffortinthipace.

ReadMore:Volvo,(http://www.volvocar.com/au/aout/innovation/intelliafe/autopilot)Wired(http://www.wired.com/2015/02/volvo-
will-tet-elf-driving-car-real-cutomer-2017/),ITime(http://www.itime.co.uk/auto-raking-volvo-crah-video-prove-elf-driving-
car-cant-ave-u-our-own-tupidit-1503317)

YutongHauccefullTetedDriverleue

ChineeumanufacturerYutonghaeenreearchingdriverleueince2012.Thecompanclaimtohaveuccefull
navigatedauonaninter-citroadincentralChinaHenanProvince.Theucanwitchetweenmanualandautomaticmode.
Thecompanhaettoannounceafirmreleaedateforitautonomouue,uthaegundemoingtheueonpulicroad
(http://www.digitaltrend.com/cool-tech/forget-driverle-car-china-ha-jut-put-a-maive-elf-driving-u-on-the-road/).

ReadMore:conomicTime(http://economictime.indiatime.com/new/cience/driverle-u-in-china-complete-ucceful-tet-
run/articlehow/48871876.cm),Yutong(http://en.utong.com/premedia/utongnew/2015/2015IKCFteUf.html)

Lookingformoredataoncompanieworkinginautotech?ignupforCInighttechmarketintelligenceplatform
(http://cinight.com)freeelow.

https://www.cbinsights.com/blog/autonomousdriverlessvehiclescorporationslist/ 10/13
2/15/2017 33CorporationsWorkingOnAutonomousVehicles

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eiffairayearago
YoucanaddthePeugeotCitroengroup:http://www.psapeugeotcitroen...
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