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  • Social Listening: "People Don't Share Facts. They Share Emotions."

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    Hernan
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    This document provides a template for researching social listening objectives. It asks the user to identify their listening objectives, search criteria, target social media platforms, who will monitor and classify insights, and what key insights they hope to gain from social listening. The template is meant to help structure research into understanding people's shared emotions on social media.

    Original Description:

    Metodología de innovación social

    Original Title

    2. Social Listening

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    This document provides a template for researching social listening objectives. It asks the user to identify their listening objectives, search criteria, target social media platforms, who will monitor and classify insights, and what key insights they hope to gain from social listening. The template is meant to help structure research into understanding people's shared emotions on social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Social Listening: "People Don't Share Facts. They Share Emotions."

    Uploaded by

    Hernan
    This document provides a template for researching social listening objectives. It asks the user to identify their listening objectives, search criteria, target social media platforms, who will monitor and classify insights, and what key insights they hope to gain from social listening. The template is meant to help structure research into understanding people's shared emotions on social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    EXPLORE:

    Social Listening

    People dont share facts. They share emotions.


    Oxford University Research

    Activity: 2. Research Needs

    1. What are our listening objectives?

    2. What are our search criteria?

    3. What are our target social media?

    4. Who will monitor and classify?

    5. What are our key insights?

    Name: Date: Team:

    Source: Listen and Learn Research

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