METHOD

Portraits
You have rich and complex data about users, that has to communicated simply and
understandably to, for example, the working group that helps you generate ideas on
solutions to a problem.
The aim is that the working group should get familiar with the portraits, so they have a
deeper understanding of the variation among the users. Portraits are a good
communication tool that creates engagement, and they are useful to remind us that we
develop solutions for people with individual needs to be adapted to the different contexts
they later will be implemented in.

STEPS

1 Make the starting point clear: What exactly do you use the portraits
for - and what discussion will they be used to illustrate?
MATERIALS
Print the template Portrait
(A4)
2 Get knowledge about the users by collecting relevant qualitative
data, perform interviews or anything else that can give you a good
Markers
Photos
knowledge of the end users.

3 Describe, complete and print the portrait in the template. Use the
knowledge that you and your team have found during the Collection
of Information in the template.

4 Remember to clarify the questions of anonymity: You can consider

using other names for the sake of anonymity.

5 Start by presenting the personas at the meeting / workshop - so

participants get to know the end users.

6 Consider asking the participants to reflect on the personas. Do you

recognize them? Is there anything that surprises you? What is most
interesting about the persona?

7 Now you can start generating ideas, if that is your purpose. You can
use the development questions when discussing development
tracks.