Assignment of Marketing Management

Submitted by

Puneet Kumar (15034)

Div.- A

Submitted to

Dr Raju M. Rathod

G.H. Patel Postgraduate Institute of Business Management, SP University

 Zany
Meaning & Understanding:

Zany describes very silly people and behaviors. If you break into a bad, old-guy
imitation of hip-hop, you might be trying too hard to be zany.

There's an old character in comedies from the 15th through the 19th centuries
who always had the Italian name Gianni, or Giovanni, another form of which
was "Zanni" from which we get the adjective zany. Just as there are good
clowns and kind of scary, weird clowns, zany describes both truly funny and
laughable people and things, as well as foolish, or ludicrous, attempts at being
funny. Something zany makes people laugh, unless it's weird zany and just
makes them cringe.

Personality trait:

Zany type customers are having Conscientiousness personality trait.

Conscientiousness concerns the way in which we control, regulate, and direct

our impulses. Impulses are not inherently bad; occasionally time constraints
require a snap decision, and acting on our first impulse can be an effective
response. Also, in times of play rather than work, acting spontaneously and
impulsively can be fun. Impulsive individuals can be seen by others as colorful,
fun-to-be-with, and zany.

Nonetheless, acting on impulse can lead to trouble in a number of ways. Some

impulses are antisocial. Uncontrolled antisocial acts not only harm other
members of society, but also can result in retribution toward the perpetrator of
such impulsive acts. Another problem with impulsive acts is that they often
produce immediate rewards but undesirable, long-term consequences. Examples
include excessive socializing that leads to being fired from one's job, hurling an
insult that causes the breakup of an important relationship, or using pleasure-
inducing drugs that eventually destroy one's health.

Impulsive behavior, even when not seriously destructive, diminishes a person's

effectiveness in significant ways. Acting impulsively disallows contemplating
alternative courses of action, some of which would have been wiser than the
impulsive choice. Impulsivity also sidetracks people during projects that require
organized sequences of steps or stages. Accomplishments of an impulsive
person are therefore small, scattered, and inconsistent.

Product that can be marketed to Zany customers:

When we talk about products which can be marketed to such type of customers,
they like to buy the every product which are of funky type. Mostly, children are
having a craze to use such funky products including their toys, clothes,
footwear, educational products etc. Not only children but elder people are also
like to buy such products, like their funky t shirts and other clothes, casual shoes
which have a crazy look, goggles etc and so on.

Insights for designing Marketing strategy to target these

customers:

A good marketing strategy should be drawn from market research and focus on
the right product mix in order to achieve the maximum profit potential and
sustain the business. The marketing strategy is the foundation of a marketing
plan.

The market segment is zany customers who use the funky products.
Our target market in this segment can be Children and Teenagers.
Because they are the bigger customers who use such funky products.
Children use funky toys and other things whereas teenage generations are
use funky products in their fashion full life. They are most like to buy
every fashionable product whose look is crazy, funky etc.
We have to choose targeting strategy with lot of consideration. We have to
involve the consumers in all phases of product development and buying
process. We have to understand their preferences before adopting targeting
strategy.
While creating a market targeting plan, ensure that it is in line with the
social and legal policies and sensitivity of the markets. For example, there
was one issue arose regarding god and goddess pictures prints on clothes
of one model during fashion show in Australia, the event has hurts every
Hindu people. So such kind of over limit products should not be there.