Professional Documents
Culture Documents
Hathi Cement
Hathi Cement
CLASS : S.Y.B.B.A.
SEAT NO :
2
Declaration
3
: P R E F A C E:
5
: A C K N OW L E D G E M E N T :
6
: HIGHLIGHTS OF MEHTA GROUP:
7
The Mehta Group - India
8
: INDEX :
3 PERSONNEL DEPARTMENT
4 MARKETING DEPARTMENT
5 FINANCIAL DEPARTMENT
6 SWOT ANALYSIS
7 FUTURE PLAN
8 SUGGESTION
9 CONCLUSION
10 BIBLIOGRAPHY
9
GENERAL
INFORMATION
10
: GENERAL INFORMATION :
Contents
11
1INTRODUCTION ABOUT THE UNIT
12
2-HISTORY&DEVELOPMENTOFTHEUNIT
13
Development of the Unit
Website :- www.mehtagroup.com
Products :- ORDINARY
PORTLAND CEMENT (OPC)
53 GRADE CEMENT
43 GRADE CEMENT
POZZOLANA PORTLAND CEMENT (PPC)
SULPHATE RESISTANT CEMENT (SRC)
16
Sister Concern :- GUJARAT SIDDHI
CEMENT LTD.
CONCORDE CEMENT.
PVT. LTD.
17
4 - MANAGING BODY
Board Of Directors :-
Name Designation
18
Bankers :-
Dena Bank
Central Bank Of India
Rajkot Nagrik Sahkari Bank Ltd.
Auditors :-
Legal Advisors :-
Mr. A. M. Fadia
(Director: Legal and secretarial)
19
5-SIZE OF THE UNITS
SMALLSCALE INDUSTRY
20
Therefore, SCL is a Large Scale Industry.
21
7-ORGANISATION STRUCTURE
PLANT
OFFICE
Limestone
Mines up
OFFICE
to
27 km. of
the
company
RAILWAY CROSSING
R A N A V A V T O W N
H
I
G
H
W
A
Y
P O R B A N D A R C I T Y
P O R B A N D A R P O R T 24
This is an acceptable fact that plant location is the most
important decision for the promoters of the industry. Any
industry should be located only at that place which is favorable
for.
25
RAW MATERIAL L
O
LABOUR SUPPLY C
A
T
TRANSPORTATION
I
O
POWER SUPPLY N
FINANCE F
A
C
MARKET
T
O
GOVERNMENT R
SUPPORT
26
2-Availability Of Labours
3-Transport Facility
27
4-Availability Of Electricity (power
supply)
5-Financial Facility
28
SCL mainly deals in Gujarat and also exports beyond the
boundaries and as Porbandar port is near and they have their
own jetty. Thus, market is near to SCL.
7-Government Support
29
9-TIME KEEPING SYSTEM
Shift Time
30
During all these three shifts working period, workers get
half an hour as a recess.
Time Keeping System for White
Collared Employees
31
10 - S O C I A L R E S P O N S I B I L I T I E S
32
Empowerment of women is much critical subject today.
Considering this, SCL has donated funds for educational
purpose to Aryakanya Gurukul at Porbandar.
33
11 - CONTRIBUTION OF THE UNIT TO THE INDUSTRY
34
12 - V I S I O N
To be the best
Cost effective
manufacturer
And
Distributor of cement
India
13 - M I S S I O N
35
To cultivate mutually beneficial relationships with suppliers
and customers.
36
: ACHIEVEMENTS :
37
PRODUCTION
DEPARTMENT
38
: PRODUCTION DEPARTMENT :
Contents
Sr. NO. Particulars Page
No
1 Introduction
2 Organisation Structure
3 Numbers of Products
Manufactured
4 Production Planning
5 Production Control
6 Raw Material and Sources
7 Machineries and Uses
8 Production Process
9 Quality Control
10 Pollution Control
39
1-I N T R O D U C T I O N
40
2 - ORGANISATION CHART OF PRODUCTION
DEPARTMENT
Supervisor
Workers
41
Production System of SCL
P
R FEEDBACK
O OUTPUTS INFORMATION
D
U
C
T
I
O MANUFACTURING
N PROCESS
SYSTEM
S
Y
S
T
MANUFACTURING
E INPUTS PLAN
M
O
F MEN
MACHINES
MATERIALS
S MONEY
C MINUTES
METHODS
L
42
3 - N U M B E R O F P RO D U C T S M A N U F A C T U R E
D
53 Grade Cement
43 Grade Cement
43
4-PRODUCTION PLANNING
44
5-PRODUCTION CONTROL
45
6-RAW MATERIAL AND SOURCES
1.LIME STONE
2.MARL
3.IRONE ORE
4.SAND STONE
5.GYPSUM
a. MARINE
b. CHEMICAL (P.P.)
c. PHOSPHO
6.COAL
46
1-Lime Stone:-
2-Marl:-
SCL ADITYANA MINES
3-Iron Ore:-
BAN GANGA MINERALS
SHAHPUR, RAJASTHAN
4-Sand Stone:-
SUNHEM MINERALS
CHOTILA
5-Gypsum:-
a- MARINE
GANDHIDHAM, MORBI, BHAVNAGAR,
NAVLAKHI
1-SH Nathji TRADE CO., PBR
2-TATA CHEM, MITHAPUR
47
B-CHEMICAL (P.P.)
THAN, MORBI, KADI
1-SH. HARSIDDHI TRADE CO., PBR
2-MUNJAR ENTERPRISE, PBR
C-PHOSPHO
G.S.F.C
6-Coal Imported:-
SOUTH AFRICA
1-ESTECO COAL SUP., MUMBAI
2-M/S GLENCORE INDIA, MUMBAI
3-APR COAL & ENERGY
4-COMTOIR BALLAND, GENEVA
48
production of cement. As concerned to SCL, they use various
types of machine for the production of cement.
2-tacker:-
USE: - This imported machine is used to add necessary
Raw material into crushed materials as prescribed
By quality department.
4-Raw Mill:-
USE: - Raw mill is generally used to grind the various types
Of raw materials.
B-STORAGE SILO:-
6-Pre Heater:-
USE:-The stored material is pre heated by this machine.
7-Kiln:-
USE:-Heated material is entered in the kiln where coal
Firing is going on. Chemical reaction takes place
Inside the kiln.
8-Clincer Cooler:-
USE:-This machine is used for cooling down the hot
clincer.
9-Cement Mill:-
USE:-Cement mill is used to grind the clinker (i.e. half
Produced cement). In cement mill grinded clinker
Is available in the form of cement.
10-Cement Silo:-
USE:-This machine used to store the finished product
I.e. the ground cement.
11-Cement Packer:-
50
USE:-The cement from the solo is packed automatically
By the cement packer.
8-PRODUCTION PROCESS
MINING
C R U S H I N
G
R E C L A I M I N G
R A W M I L L
B L E N D I N G & S T O R A G E S I L O
P R E H E A T E R & K I L N
C O O L E R
C E M E N T M I L L
P A C K I N G
1-Mining :-
2-Crushing :-
3-Reclaining :-
4-Raw Mill :-
7-Cooler :-
55
Because of heat of 1300 celsius to 1400 celsius the clinker
becomes so hot and hence it is entered into cooler and cooled
down approximately temperature to 200 celsius by cooling fans.
The clinker movement in the cooler is achieved by the
movement of the clinker.
During cooling down this material the hot gas disposed from
the material and to utilise this hot gas for energy conservation,
it is transferred to coal mill. The dust so recovered in cooled is
transferred to dust collection and useless gas is driven out by
stack.
8-Cement Mill :-
Clinker is half produced cement. The produced clinker is fed
to cement mills by overhead cranes and gypsum is fed to
another hopper. The quality control department fixes the ratio of
gypsum and clinker.
9-Packing :-
56
Cement produced in cement mills is conveyed to to cement
silos. There are eight cement silos where different grades of
cement are stored.
57
9-Qual Ity Control
58
10 - P o l l u t I o n control
59
To check the water pollution by dissolution of chemicals,
some chemicals may be used for drinking or for industrial use.
Land Degradation:-
60
PERSONNEL
DEPARTMENT
61
: PERSONNEL DEPARTMENT :
Content
Sr. No Particulars Page No.
1 Introduction 70
2 Organization Chart 71
3 Recruitment, Selection, Induction 73
4 Training & Development 79
5 Job Description 82
6 Promotion & Transfer Policy 83
7 Performance Appraisal System 85
8 Wage & Salary Distribution 86
9 Facilities & Benefits to the Workers 87
10 Employee Safety 90
11 Provident Fund Scheme 92
12 Working of ESI Scheme 93
13 Industrial Relations 94
14 Grievance Handling Process 95
15 Collective Bargaining 97
16 Trade Unions 98
17 Kaizen Scheme 100
18 Personnel Records 101
62
1-I N T R O D U C T I O N
Jr. Officer
Time Office
Welfare
Transport
Canteen
64
3 - RECRUITMENT, SELECTION &
INDUCTION
A-Recruitment :-
Recruitment has been regarded as the most important
function of personnel management. Recruitment is the first step
in the employment process which aims at developing and
maintaining sufficient manpower resources upon whom the
organisation can depend when it need additional employees. As
65
viewed by FILLIPO. Recruitment is the discovering of potential
applicants for actual or anticipated organisational vacancies.
Sources of recruitment :-
There are mainly two types of Recruitments sources;
1-INTERNAL SOURCES
2-EXTERNAL SOURCES
1-Internal sources :-
Internal sources are the most obvious sources. These
include personnel already on the pay roll of an organisation i.e.
its present working force.
2-External sources :-
66
Advertisement in Newspaper
Advertisement in Television
Advertisement in Radio
By consulting employment agencies
By making campus recruitment
By political recommendation
By employee recommendation
Through Labour Union
By gate hiring
SCL recruits employees by the following ways i.e.
recruitment for top level or middle level and recruitment of
lower level, whenever SCL is in need of employees, it takes
into consideration the following methods.
Advertisement in Newspaper
Advertisement in Magazine
By consulting Employment Agencies
B-Selection :-
Selection is a deliberate effort of the organisation to select a
fixed number of personnel from a large number of applicants. It
is the process of choosing the individuals who possess the
necessary skill, abilities and personality to successfully fill
67
specific jobs in the organisation. In short, Selection is concerned
with packing the right candidates from a pool of applicants.
1-Application Blank :-
2-Employement Tests :-
An employment or a selection test is an instrument
designed to measure selected qualities and abilities of a
prospective incumbent in terms of job specifications.
Psychological test assets natural abilities of the candidates.
Psychological tests are of various kinds.
4-Reference Checks :-
Reference checks serve as an important selection
technique, if conducted properly. The applicant is asked to
mention the names and address of his former employers and
also two or three persons known but not related to him.
5-Physical Examination :-
6-Final Selection :-
C-Induction :-
Induction is a welcoming process, the idea is to welcome a
newcomer, make him feel at home and generate in him a feeling
that his own job, however small, is a meaningful and has a
significance as a part of the total organisation. As viewed by
Billimorid, Induction is a technique by which a new employee
is rehabilitated into the changed surrounding and introduced to
the practices, policies and purposes of the organisation
70
4 - TRAINING & DEVELOPMENT
The natural of jobs in the industry are fast changing. New
methods and processes care being discovered everyday and the
old techniques are becoming obsolete. Thus, training becomes
necessary not only for the new entrants but also for the present
employees.
Training :-
Training is defined as the act of increasing the knowledge
and skill of an employee for doing a particular job. Training
implies activities that each employees how to perform their
present jobs better. According to DALE YODER, Training is the
process by which man power is filled for the particular jobs it is
to perform.
72
Development :-
73
5 - J O B D E S C R I P T I O N
74
his duties and responsibilities are made clear to him, so that he
can perform effectively his work.
Promotion Policy :-
75
higher opportunities and responsibilities, better working
condition, hours of work and facilities etc.
Transfer Policy :-
76
In SCL, we found that there is inter departmental transfer.
77
SCL constantly does the activity of performance appraisal
as it thinks it helps in improving the performance of employees.
They can know the limitations and abilities of employees and
can put right person at right place. Thus, they can have
satisfactory work.
78
SCL gives the importance to wage and salary administration
to arrange well-satisfied wage and salary structure for its
employees. For the evaluation company has concentrated its
attention on duties, responsibilities, experience and necessity of
work to determine wage and salary.
1-Housing Facility :-
79
Saurashtra Cement Limited has its own colony. There are
different types of quarters with different facilities. SCL provides
quarter facility to employees at free of charges.
2-Medical Facility :-
Company has its own dispensary near the plant location. In
this dispensary, the employees are provided free medical
services and medicines. Company also provides ambulance in
emergency cases.
This way, SCL provides free medical services to the
employees and their families.
4-Canteen Facility :-
The company has its canteen and provides refreshment
facilities to its employees. The company provides coupons for
tea & snack to the employees. The refreshment items are given
at very reasonable rate.
80
5-Creational & Entertainment
Facility :-
SCL provides club for recreation and entertainment to the
employees and their families. In which they can play, read and
arrange entertainment programs etc.
Other Facilities :-
1.SCL provides gray gratuity scheme for the employees.
81
7.Whenever company achieves its predetermine goal very
effectively management declares bonus to their employees
as an additional inactive.
10 - E M P L O Y E E SAFETY
1- SAFETY IS A FOUNDATION OF
Health and Wealth
3- ;FYL
4- Z\U
83
11 - P R O V I D E N T FUNDS SCHEME
84
As contributory, by both the parties, employees and
employers contribute in the provident funds scheme.
12 - W O R K I N G O F E. S. I. S C H E M E
85
In our training we found that SCL has not adopted
Employees Insurance Scheme. SCL has adopted Group Gratuity
Scheme. Group Gratuity Scheme consists an insurance of the
employees in a group.
13 - I N D U S T R I A L R E L A T I O N
86
SCL has good industrial relations between employers and
employees. SCL knows that good industrial relations are
inevitable for rapid growth of their firm. This has given result in
past and sound industrial relations will facilitate rapid growth
and development of the organisation in future even.
14 - G R I E V A N C E H A N D A L I N G P R O C E S S
15 - C O L L E C T I V E B A R G A I N I N G
16 - T R A D E U N I O N
90
17 - K A I Z E N S C H E M E
91
ideas once it gets to implement their own ideas once it gets
by the management.
18 P E R S O N N E L R E C O R D S
92
and details regarding job i.e. experience, educational
qualification, leaves health and safety, discipline etc.
93
MARKETING
DEPARTMENT
1- I N T R O D U C T I O N
95
Marketing is the creation and delivery of standards of living
to the society. Marketing management represents marketing
concepts in action i.e. preplanned demand management under
customer oriented marketing philosophy.
2-ORGANISATION STRUCTURE OF
MARKETING DEPARTMENT
96
The organisation chart of marketing department of
Saurashtra Cement Limited is as follows.
General Manager (Marketing)
Dispatch Salesmen
97
-: THE MARKET SCL :-
BODY
OF
BUYERS S
A
F T
L M F I
M O O E S
A W N E F
R E A
D
K O Y C
E F B
T
T A I
C O
C K N
O MARKET
&
M THE I D
M CIRCLE OF N I
U EXCHANGE F S
N S
I O
A
C R T
A F M I
T L A S
I O T F
O W I A
N O C
O N T
F I
O
BODY N
OF
SELLER
S
98
3 - P R O D U C T P L A N N I N G
99
Frequent changes in the environmental conditions of the
market take place in case of all products, consumers needs,
wants and their expectations changed from time to time. All
these changes make it compulsory for every businessman and
industrialist to develop a new product.
5-MARKET SEGMENTATION
100
Market segmentation represents an important recent
advancement on marketing thinking and strategy. The modern
marketing is customer oriented. So it is very necessary to have a
clear picture of the customers characteristics, which are not
alike. Customers are may differ in their wants, purchasing
power, geographic locations, buying attitudes, tastes, habits,
nature, interest etc. So all the needs of a consumer can not be
satisfied with the same product. Such selection of subject as a
homogeneous gray is called Market Segmentation
101
CHOTU HATHI
For Repairs & Small
Users
MARKETSHARE SEGMENTATION
6 - P R I C I N G P O L I C Y
102
The term price is used to mean the money of any product or
service. Price is an important aspect of marketing. As defined by
an economist, Price is the exchange value of a product or
service always expressed in terms of money. Thus, we can say
that price is the agreement between sellers and buyers
concerning what each receives. Pricing is a very critical decision
in marketing management. The main objective of the firm, that
is to earn a profit very much depends upon the correct price
decision.
7-CHANNELS OF DISTRIBUTION
103
Channel of distribution means the proper way or proper
path through which the distribution performs the work of moving
goods from producers to consumers. As viewed by Richard
Buskirk, Distribution channels are system of economic
instruction through which a producer of goods delivers them in
to the hands of their users. In other words, channel of
distribution is a route through which goods move from the place
of production to the place of consumption.
COMPANY
SUB-DEALERS
CUSTOMERS
8-SALES PROMOTION
104
Sales promotion is the step taken to increase the quantum
of sales of the product. In this competitive age, sales promotion
is necessary for boosting up the sales and contributes more
market share. A vital link between personal selling and
advertising is represented by the function of sales promotion.
Sales promotion helps salesmen to do a better job of selling by
making advertising work more effectively. It is a vital function of
modern marketing.
105
He was awarded for recording the highest sales for Hathi
Cement in Ahmedabad.
106
9- A D V E R T I S E M E N T
In this complex business world, no industry or company can
survive without advertisement. We have to believe that
advertising is a form of mass communication. The business
needs the helps of advertisement to make the business
prosperous. It is paid for by a seller or manufacturer who wants
to communicate about his product or services to his customers.
The main role that advertising does is that it promotes the sales
and therefore it is also called promotional activity.
107
There are so many ways of advertising, which the company
uses. The company uses following media to advertise their
product.
Newspapers
Magazines
Radio
Wall Paintings
Hoardings
Audio Visual Advertising
Gift Articles
Posters
108
10- B R A N D I N G
109
SCL has adopted following Trade Mark.
110
11- S L O G A N
12 - C O M P E T I T O R S
111
In todays world, there is a competition in ach and every
field. Hence, the first priority for any firm is not to attain
maximum profit but to survive in the market.
13 - M A R K E T S H A R E
112
Every industrial enterprise wants to capture a major share
of the market to defeat their competitors. Each firm always tries
to expand its market share.
In Gujarat Region :-
Gujarat Ambuja Cement 26.50%
Hathi Cement 20.00%
ACC 18.00%
Sandhi Cement 14.50%
Kamal Cement 10.00%
Others 11.00%
In Saurashtra Region :-
Gujarat Ambuja cement 27.00%
UltraTech Cement 16.50%
ACC 13.50%
Hathi Cement 12.00%
Sandhi Cement 11.50%
Binani Cement 08.50%
Others 11.00%
113
In Gujarat Region :-
114
14 - M A R K E T R E S E A R C H
115
15 - I N T E R N A T I O N A L MARKET
MALAYSIA
KOREA
SRI LANKA
BANGLADESH
116
SOME CONTRIES OF GULF
117
FINANCE
DEPARTMENT
: FINANCE DEPARTMENT :
Contents
Sr. No Particulars Page No
1 Introduction
2 Organization Chart of
Finance Department
3 Financial Planning
4. Capital Structure
5 Management Of Working
Capital
6. Leverage Analysis
7 Ratio Analyses
118
I N T R O D U C T I O N
119
2-ORGANISATION CHART OF
FINANCE DEPARTMENT
120
3-FINANCIAL PLANNING
122
5 - CAPITAL STRUCTURE
123
SCL has framed its capital structure as follows :
Particulars
Share Capital
Reserve & surplus
Secured loan
Deferred payment credits
Unsecured loan
124
8-MANAGEMENT OF
WORKING CAPITAL
125
Gross Working Capital :-
= Total Current Assets
126
12 - L E V E R A G E A N A L Y S I S
1) OPERATING LEVERAGE
2) FINANCIAL LEVERAGE
1-Operating Leverage :-
127
low operating leverage when it employs a greater amount of
variable costs and a smaller amount of fixed costs.
2-Financial Leverage :-
128
SCL suffers the losses, so it is not possible to calculate
financial leverage.
14 - R A T I O A N A L Y S I S
One of the most important financial tools which have come
to be used very frequently for analyzing the financial strength
and weaknesses of the enterprise is Ratio Analyses. Ratio
129
analysis is a technique of analysis and interpretation of financial
statement. By calculating various ratios, we can come to know
about the financial position of the company.
2008-2009 2007-2008
2008-2009 2007-2008
3-Proprietary Ratio :-
2008-2009 2007-2008
4-Current Ratio :-
131
Current Ratio shows relationship between current assets
and current liabilities. This ratio shows ability of the company to
cope up with current liabilities.
CURRENT LIABILITIES
2008-2009 2007-2008
5-Liquidity Ratio :-
LIQUID LIABILITIES
2008-2009 2007-2008
6-Fixed Assets Turnover Ratio :-
132
= SALES
FIXED ASSETS
2008-2009 2007-2008
2008-2009 2007-2008
8-Debtors Ratio :-
This ratio indicates the extent to which the debts have been
collected in time. It gives the average debt collection period. The
ratio is very helpful to the lenders because it explains to them
whether their borrowers are collecting money within a
reasonable time or not.
133
2008-2009 2007-2008
9-Creditors Ratio :-
This ratio indicates the extent to which the credit has been
paid in time. It gives the average credit payment period. The
ratio is very helpful to the lenders because it explains to them
whether their borrowers are paying money within a reasonable
time or not
2008-2009 2007-2008
134
S WOT
ANALYSIS
135
: SWOT ANALYSIS :
1-Strength :-
Thus, brand name and strong quality are the major strength
of SCL.
136
2-Weakness :-
3-Opportunities :-
4-Threats :-
The main threat is the demand generation for the company
and the hot news is that above 50% are not using Hathi
Cement. Now a days there is a competitions, many cement
companies incurring losses. For SCL, there is a main threat of
competitors.
137
F
U
TURE
PLAN
138
: FUTURE PLAN:
139
SUGGESTION
140
: S U G G E S T I O N:
141
CONCLUSION
142
: C O N C L U S I O N :
143
BIBLIOGRAPH
Y
144
: BIBILIOGRAPHY :
Personnel Management :-
Personnel Management
- Dr. C. B. Memoria
- S. V. Gankar
Marketing Management :-
Marketing Management
- Philip Kotler
Marketing Management
- Dr. M. M.ma
- R. K. Agrawal
Marketing Management
- William Stanton
145
Financial Management :-
Financial Management
- I. M. Pandey
Financial Management
- Dr. S. N. Maheshwari
Financial Management
- Dr. M. M. Verma
- R. K. agrawal
Website :-
www.mehtagroup.com
146