A RESEARCH REPORT ON ADVERTISING PATTERN

AT

MITTI COOL PRIVATE LIMITED

PREPARED BY:

Ghumaliya.Divya.G

BBA SEM-6

ROLL NO.:

-27

ACADEMIC YEAR:-

2020-2021

COLLEGE:-

SHRI SADGURUDEV SHRI RANCHHODDASJI BAPU MAHILA HOME

SCIENCE COLLEGE LT. MEENABEN JAYANTILAL KUNDALIYA
ENGLISH MEDIUM MAHILA COMMERCE & BBA COLLEGE, RAJKOT

SUBMITTED TO:-

SAURASHTRA UNIVERSITY

GUIDED BY:-

PROF. CHARMI BADANI

 DECLARATION

I hereby declare that the project entitled “A STUDY ON ADVERTISING

PATTERN IN MITTI COOL PVT. LTD.” Has been prepared during the year
2020-2021under the guidance of Prof. Charmi Badani.

This is an original work and has not been submitted to any other university or
institution for valuation.

DATE:

SIGNATURE: -
PLACE:
 PREFACE
The project work entitled a ADVERTISING PATTERN with special reference MITTI COOL
Pvt. Ltd. Is mainly conduct to identify the factor which will motive the employees and the
organizational functions in MITTI COOL Pvt.Ltd.

Management’s basic is the effective utilization of human resources for achievements of the
organizational objectives. The personnel management is concerned with organizing human
resources in such a way to get maximum output to the enterprise and to develop the talent of
people at work to the fullest satisfaction. Motivation implies that one person, in organization
context a manager, includes another, say an employee, to engage in action by ensuring that a
channel to satisfy those needs and aspirations becomes available to the person. In addition to
this, the strong needs in a direction that is satisfying to the latent needs in employees and harness
them in manner that would be functional for the organization.

Employee motivation is one of the major issues faced by every organization. It is the major task
of every manager to motivate his subordinates or to create the “will to work” among the
subordinates. It should be also remembered that a worker may be immensely capable of doing
some work; nothing can be achieved if he is not willing to work. A manager has to make
appropriate use of motivation among the employees of Hewitt associates.
 ACKNOWLEDGMENT
The project has been a great experience, the learning and the exposure, I got through this project
was immense and will surly help my future pursuits.

I want to express my gratitude to Saurashtra University for giving me an opportunity to be a part

of such kind of learning experience, which will surely enhance my knowledge and skills.

I would like to thank our respect principle DR. AC. RANA for their support.

I’m grateful to PROF. CHARMI BADANI for invaluable guidance and cooperation during the
course of the project. They provide me with their assistance and support whenever needed that
has been instrumental completion of the project.

Lastly, I would like to give my thanks to my parents and friends for morale support.
 INDEX

SRNO PARTICULARS PG. NO

1 INDUSTRIAL OVERVIEW

2 COMPANY OVERVIEW

3 ADVERTISING PATTERN

4 INTRODUCTION TO THE TOPIC

5 RESEARCH METHODOLOGY

6 FINDINGS,SUGGESTION AND CONCLUSION

7 BIBLOGRAPHY

8 WEBLOGRAPHY
 INDUSTRY OVERVIEW

MITTI COOL PVT. LTD. Manufacturing clay products as mention below.

Products are made from terracotta clay and ceramic clay which they get from their
own local area of industries Wakaner. They make ECO FRIENDLY products in
the company. They have innovated the products on their own. Today MITTI
COOL is a brand in the world of clay products. They have archive so many things
like awards and certificates. Company’s owner Mr. Manasukh bhai have struggled
and established MITTI COOL PVT. LTD. Their future plan is now to make a
MITTI COOL HOUSE. In this no a single think is consuming electricity. And all
products will be of clay ECO FRIENDLY.
As a part of study, I have selected research report on CLAY PRODUCTS.

There are many types of Clay products manufacture in the market.

 CLAY PANS
 CLAY WATER FILTER
 CLAY ELECTRICITY FREE REFRIGERATOR
 CLAY NON STICK PANS
 CLAY PRSSURE COOKER
 CLAY WATER POT
 CLAY KITCHEN WERE PRODUCTS

This industry is given much type of clay products.

 INDEX

SRNO PARTICULARS PG. NO

1 INTRODUCTION

2 HISTROY AND DEVELOPMENT

3 COMPNAY PROFILE

4 SIZE OF UNIT

5 FORM OF ORGANIATION

6 LOCATION OF THE UNIT

7 TYPES OF MACHINERY

8 COMPANY PRODUCT

9 AVAILABILITY OF RAW MATERIAL

10 MANUFATURING PROCESS

11 ORGANIZATION STRUCTURE
12 FUTURE
PLAN

13 MISSION AND VISION

14 SWOT ANALYSIS
 INTRODUCTION
Now, we live in areas which are very systematically developing because of industrial progress.

As same industry which can not only known in our state, but also known in all over the India.

Mitti Cool Pvt. Ltd. have goal of improvement in environment by introducing Eco friendly Clay
products. They work in that manner which is not generating any type of environmental pollution.

Mitti Cool Pvt. Ltd. is growing at a breakneck pace since its inception. We have made a mark for
ourselves as manufactures of a variety of clay products within a short span of time.
 HISTORY AND DEVELOPMENT OF UNIT
Introducing the great story of a company and company products which were not having any
identity before few days but now it is a big brand.

The owner of the company Mr. MansukhBhai was making and selling the ‘MITTI TAWA’ in
market for full fill his daily requirement but He was struggling to earn enough money and at the
same time he was observing that many people are losing their hope in this high input and low
output business.

That was the first thought which help to make the base of this company “MITTICOOL”. Mr.
Mansukhbhai analyzed the opportunity of this Mitti product in the market and generate the small
machine to produce many Tawa in less time with less effort and good product quality and start
earning more’.

It was the starting of era of new business, people start look at this as business opportunity and
they come with Mr. Mansukhbhai. After that he got the success to make one product, two
product and many more awarded products.

In this story of Mitticool to most important picking points are:

• First, Mr. Mansukhbhai has given the life of a traditional potter work which was on death bed.

• Second, the products of Mitti Cool which prepared by Mitti are safe for human health, eco-
friendly and environment friendly awarded by Prime minister of India and many other awards
which told the importance of the innovation for creation of god.
 COMPANY PRIFIAL

NAME : MITTI COOL PVT. LTD.

ADDRESS : PANCHASAR ROAD,

WAKANER MORABI
HIGHWAY,
WAKANER
ASTABLISHMENT YEAR : Mitti cool 2002
Mitti cool Pvt. Ltd. 2019

FORMS OF ORGANISATION : PRIVATE LIMITED

SIZE OF ORGANISATION : LARGE

NATURE OF BUSINESS : MANUFACTURER

NO OF EPLOYEES : 100 People

COMPANY CEO : MANSUKHBHAI

ANNUAL TURNOVER : 10 CRORE

WORKING HOURS : HOURS

PHONE NO. : 97129 77249

E-MAIL ID :mitticool pvt.ltd..co.in

 SIZE OF UNIT

Size of unit:

On the basis of size industries can be divided into 3 categories:

 Small Scale Industry

 Medium Scale Industry

 Large Scale Industry

1. Small Scale Industry:

The unit having investment in fixed assets and current assets up to RS 25 LAKHS-3
CRORES is known as Small Scale Industry.

Types of small scale industries are:

 Cottage Industry

 Tiny Industry

 Khadi and Village Industry

 Informal Industry

 Rural Industry

2. Medium Scale Industry:

The unit having investment in fixed assets and current assets up to RS 3 CRORES-10
CRORES is known as medium scale industry.
 3. Large Scale Industry:

The unit having investment in fixed assets and current above RS 10 CRORES is known as
large scale industry.

 MITTI COOL PVT. LTD. IS LARGE SCALE INDUSTRY.

 FIRM OF ORGANIZATION

Form of organization means classification of unit on the basis of Ownership in

India, there are many forms of organization such as partnership, proprietorship, company and co-
operative society.

The various forms of organization are as follows:

1) Sole Proprietorship
2) Partnership
3) Co-operative society
4) Joint-stock company[Private and Public]

1. Sole Proprietorship

A sole proprietorship is a business owned by only one person. It is easy to set-up

and is the least costly among all forms of ownership.

2. Partnership

A partnership is a business owned by two or more persons who contribute

resources into the entity. The partners divide the profits of the business among themselves.

3. Co-operative society.

A cooperative is a business organization owned by a group of individuals and is

operated for their mutual benefit. The persons making up the group are called members.
Cooperatives may be incorporated or unincorporated.
 1. Joint stock company [Private and Public]

PUBLIC COMPANY:

A company that has issued securities through an initial public offering (IPO) and is
traded on at least one stock exchange or in the over the counter market.

PRIVATE COMPANY:

A private limited company is a voluntary association of not less than two and not more
than fifty members, whose liability is limited, the transfer of whose shares is limited to its
members and who is not allowed to invite the general public to subscribe to its shares or
debenture.

 MITTI COOL is a Private limited.

LOCATION
 TYPES OF MACHENARY

Common Pottery Equipment

 pottery wheel
 slab roller
 extruder
 kiln
 pug mill
 wedging table/workbench
COMPANY PRODUCT
 AVAILABILITY OF RAW MATERIAL

Raw materials are materials or substances used in the primary production or manufacturing of
goods.

Raw materials are as follows:

 Terracotta clay
 Ceramic clay

From where they are getting the raw materials are as follows:

 Wakaner local

They get raw material from local area of their site of industry.
 MANUFACTURING PROCESS

Manufacturing process of clay products in the company are as follows :

MIXING THE CLAY

JIGGERING

SLIP CASTING

GLAZING

FIRING
 ORGANIZATION STRUCTUR

C.E.O

DIRECTOR

Production Marketing Finance

Department Department Department

Production Marketing Finance

Manager Manager Administration

Laboratory Marketing Chief

Testing Officer Accountant

Supervision Clerk Accountant

Workers Peons
 FUTURE PLAN

Future plan of MITTI COOL PVT. LTD. Is MITTI COOL HOUSE.

Their future plan of MITTI COOL HOUSE is a classy thought. They don’t want any item which
is consuming electricity in that house. They will create a all the things which will be formed
from clay. Through this they want to contribute in eco friendly products as well as the health of
human and environment.

The things which they include in this MITTI COOL HOUSE are,

 Clay Fridge
 Clay AC
 Clay cook were
 MISSION AND VISION

VISION

At Mitti Cool our vision is to bring the best of clay in front of the entire world. We want to
highlight all the amazing benefits of using clay products. Not only do you get much more tasty
and nutritious food but clay also adds more health points to the cooked food. Mitti Cool also
abides by and support various government schemes and campaign like Clean India, Make in
India, Rural Employment Scheme etc.

MISSION

We intend to be admired for our people, partners, and products globally. Mitti Cool targets to
launch a customer friendly environment and symbolize our culture worldwide.

We aim to represent India at the international level. Our mission is to bring forth our precious
knowledge of science and cooking and introduce it to the eastern countries and around the globe.
We target to set new standards and plant ideas to discover opportunities overseas. Mitti Cool
aims to set a presence in more than 50 countries in the upcoming years.
 SWOT ANALYSIS

• Strengths:

Characteristics of the business or project that give it an advantage over others.

• Weaknesses:

Characteristics that place the business or project at a disadvantage relative to others.

• Opportunities:

Elements that the project could exploit to its advantage.

• Threats:

Elements in the environment that could cause trouble for the business or project.

 In MITTI COOL PVT. LTD.……

STRENGTHS:

• 100% QUALITY ASSURANCE

• NO DIRECT COMPETITON
• ECO FRIENDLY PRODUCTS

WEAKNESS:

• SUPPLY OF MEN POWER

OPPORTUNITIES:

• TO ENTER INTO DIFFERENT STATES OF INDIA

• TO PREPARE NEW VARIETY OF CLAY PRODUCTS

THREATS:

• QUALITY & SUPPLY OF RAW MATERIALS

 Description of
the Advertising
pattern

INDEX
SR PARTICULARS PG NO
N
O
1 INTRODUCTION
2 Concept and definition
3 Objective
4 Role of advertising in newspaper
5 Pattern of advertising mitti cool
6 Cost charged for advertising
7 Conclusion

INTRODUCTION
Advertising is a public announcement to inform and persuade people to buy a product,a
service or an idea.

Concept & Definition

Advertising Pattern --- when it comes to advertising in different
places(e.g.,countries),managers have to make decision whether to standardized their
Marketing activities,making advertising the same in these to or more places ,or to adopt
them to the local needs,whereby every country has it's own advertisement.

Advertising Pattern is somewhere between 100% standardization and 100% adaption,

whereby the "draft", standardized version is produced and marketers adopt specific
elements of the ad to their own market's needs.
 objective

• trace the origin of Advertising

• explain the history of the advertisement industry in India

• classify different kinds of advertisement based on the medium

• Differentiate between various types of advertiing.

Role of advertising
1.Manufacturrs and advertising
2.Middleman and advertising
3 sales-force and advertising
4.consumers and advertising
5.Society and Advertising

Pattern of advertising in Mitti cool

Mostly they are not advertising there product.sometimes they are
advertising there product holdings. They are advertise through give
there product to use for free of cost .Mostly they are direct sale
there product in the market.

Cost charged for advertising

They are not spending a more money on the advertisement .but they
are give there fresh product to the customers free of cost for using
purpose.through these way they are advertising there product free
of cost.
 Conclusion
By adopting a one-price solution, companies overlook the high-end
Consumers and the premium processing that they will pay for a
product.
 INDEX
SRNO PARTICULARS PG. NO

1 MEANING OF ADVERTISING PATTERN 35

 2 TYPES OF ADVERTISING PATTERN 37

3 FORMS OF ADVERTISING PATTERN 39

4 ADVANTAGES OF ADVERTISING PATTERN 42

5 DISADVANTAGES OF ADVERTISING PATTERN 43

MEANING OF ADVERTISING PATTERN

 ADVERTISING PATTERN

Definition of ADVERTISING PATTERN

Advertising Pattern is somewhere between 100% Standardization and 100%

adaption,Where the "draft", standardized version is produced and marketers adopt
specific elements of the ad to their own market's needs.
 TYPES OF ADVERTISING PATTERN

• Paid search advertising

• Social media advertising

• Native advertising

• Display advertising

• Print advertising

• Broadcast advertising

• Outdoor advertising

FORMS OF ADVERTISING PATTERN

• Television Advertising

• Radio Advertising

• Print publication Advertising

• Internet Advertising

• Out-of- home media

• Mobile device advertising

• Media buying

> In MITTI COOL PVT.LTD advertising is done through the Social Media.

ADVANTAGE OF ADVERTISING PATTERN

1.Introduce a new product in the market
2.Expansion of market

3.Increased Sales

4.Fights Competition
5.Enhances Goodwill

6.Educate the Consumers

7.Elimination of middle man

8.Better quality Product

9.Supports the Salesmanship

10.High standard of living

DISADVANTAGE OF ADVERTISING PATTERN

1.Adds to the cost of production and product

2.Leads to price war

3.Deceptive Advertising

4.Leads to unequal Competition

5.creates a Monopolistic Market

6.Promotes unnecessary Consumption

7.Decline in moral values

8.Mislead people
9.Encourage Monopoly
10.Increase cost
 INDEX

SRNO PARTICULARS PG. NO

1 TITLE OF THE STUDY 49

2 MEANING OF THE STUDY 50

3 TYPES OF THE RESEARCH 51

4 POPULATION OF THE STUDY 52

5 SAMPLE OF THE STUDY 53

6 OBJECTIVE OF THE STUDY 54

7 DATA COLLECTION METHOD 55

8 SCOP OF THE STUDY 56

 TITLE OF THE STUDY

A research report on ADVERTISING PATTERN at WAKANER, MITTI COOL PVT. LTD.

 MEANING OF THE STUDY

Advertising pattern is just one elements in a Company's promotional mix and as such,must be
integrated with the overall marketing communication programs. Advertising pattern is,
however,the most expensive of all the promotional elements and therefore must be managed with
care and accountability.

TYPES OF STUDY

MEANING:

In common words, “research refers to a search for knowledge. Research can be defines as a
scientific topic”. In other words, research is an academic activity.

 Basic research
  Applied research

 Problem oriented research

 Problem solving research

 Quantitative research

 Qualitative research

 Correlation research

 Descriptive research

Also research can be classified in many different ways on the basis of the methodology of
research, the knowledge it creates the user group, the research problem it investigates etc.

 I have used descriptive research method.

POPULATION OF THE STUDY

There are approx 174 industries of clay products in India.

 SAMPLE OF THE STUDY

There are approx 174 industries of clay products in India. I have select MITTI COOL PVT.
LTD. FOR preparing this research report.

I have selected 20 employees for research report.

 OBJECTIVE OF THE STUDY

 Basic objectives:

 To know the how they deal with the Customers during Advertising.

 Other objectives
  To study the awareness of the “ADVERTISING PATTERN".

 To find the way of advertising.

 To identify the role management in implementing of the “ADVERTISING PATTERN".

 To find out satisfaction level of the respondents towards “ADVERTISING PAATERN".

 To give suggestions to improve the “ADVERTISING PATTERN” rules and regulations

in the organization.

DATA COLLECTION METHOD

There are two types of data which are given under following:

1) Primary data,

2) Secondary data
Primary data:

Data collected for the first time, by a method other then secondary research, to answer specific
questions. Primary data comes from the researcher for the purpose of the specific purpose it
hands.

Secondary data:

Published information available from other sources that has already been gathered. This
information is relevant to the problem at hand. Either internal or external to an organization start
by collecting this type.

 I have used primary data collection method through questionnaire.

SCOP OF THE STUDY

 To CREATE awareness for using eco friendly products.

 To administrate health and safety of the human by using clay cook were.
 To provide employeement

QUESTIONNAIRE

Name: -----------------------------------------------------------------------

Age: ----------------
 Gender: male

Female

Qualification:

Less than 12th passes

Graduate

Post graduate

Salary: ----------------
How many employees are working in your company?

----------------

Have you previously head of the acronym “ADVERTISING PATTER"?

Yes
No

How did you learn about “ADVERTISING PATTERN"?

My company is a member of the “ADVERTISING PATTERN
I found out from other company
In news paper
Don’t know

Are you ready to use the mitti cool product?

Yes

No

Do you like the pattern & colour of these products?

Yes

No
How you will advertise our products?

Through Social Media

Through news paper

Through direct mail

Above all

Does your firm have any policy regarding “ Advertising Pattern"?

Yes

No

Have you ever face any difficulty in your company?

Yes

No

You got any resolution for your difficulty in the company?

Yes

No

Are you satisfied with the Company’s members behavior?

Yes

No

Do you know any popular centre of “Advertising pattern"?

 Yes

No

In your experience how do costs for “Advertising pattern" procedures compare to other
company?

Somewhat

No cost

It is same to the court

Don’t know

What is colour of the your MITTI?

Black

White

How many products are there???

What is the cost of the Advertising?

How you are selling your products?

From where mitti is coming?

How many members are working?

Is your rate is reasonable?
 FINDINGS
 In MITTI COOLPVT.LTD. Most of the employees feel that's the MARKETING
department is good.

 About 85% of the employee said that they like the behavior of the company.

 About 75% of the mangers go for direct contact with management and discuss regarding
ADVERTISING PATTERN.

 Mostly the manpower planning is done Quarterly and 20 % do not follow any pattern
they don't have any fixed time.

 “ADVERTISING PATTERN" system is so good because most of employee prefer their

own system of “ADVERTISING PATTERN".

 It is a worldwide products.
 SUGGESTION

 In this modern area of “Adveryising pattern" many employee of the company don’t
know about it because of lack of information employee cannot take advantages of it.

 Company should give knowledge of Advertising Pattern

 Right information regarding the product should give.

 They should give more interest in exporting.

 They also make some agreement, rules, regulations .

CONCLUSION
This presents the summary of the study and survey done in relation to thpe “Advertising pattern"
in MITTI COOL PVT.LTD.

The conclusion is drawn from the study and survey of the company regarding "Advertising
Pattern" carried out there. To some extent is not done objectively and therefore lot of bias
hampers the future of the employees. That is why the search or headhunt of people should be of
those whose skill fits into the company's values.

Most of the employees were satisfied but changes are required according to the changing
scenarios “Adevertising pattern” process has a great impact on the working of the company as a
fresh blood, new idea enters in the company because if employees are always connected with
dispute, they cannot work with productivity and piece fully in the company.

BIBLOGRAPHY
“A bibliography is lists of the entire source you have used in the process of prepare your project
work.”
REFRENCE BOOKS
 FOR HUMAN RESOURCES MANAGEMENT:-

Form of business b. s. shah Prakasan

organization
www.mitticoolpvt.ltd Website
Reserch methodology

WEBLIOGRAPHY
For every information:

 www.mitticoolpvt.ltd.com
 www.google.com
 www.wikipedia.com