Professional Documents
Culture Documents
Fruit Bouquets- we choose this as our brand name in our business because our
products are contains different kinds of fruits.
B. Location
The geographical area of dispersion and the distribution of the products are at
buhangin, Davao city, 8000 Philippines, Approximately 1 kilometer away from Francisco
bangoy International Airport Davao city. We have lower cost in terms of transportation
because our suppliers are all in Davao city.
Primarily the project is intended for the individuals who are belongs to the
number of visitors whether local or international coming from and going out from the city
of Davao, the passengers route in the airport, the student and staff of Jose Maria
College and hopefully the resident along the Davao airport and not in line with any other
government advocacies. However, this may support a healthy living which is aimed by
the Department of Health. It does not support any political aspects of the government or
other organizations in the community.
This project will be managed by the people who know the feeling of being
unsatisfied with what results they get from other fruit stand businesses. The owners
thought of more advantages and benefits like healthy lifestyle of the customers.
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D. Project Long- Range Objectives
To be able to expand the business in other areas of the community in its five
operating years.
To provide good quality of products that gains at least 50% of loyal customers in
a year.
To dominate the market in the community and define the edge of fruit bouquet
business (pasalubong center) from its competitor along the Davao airport in five
years time.
To establish a good brand to customers and gain brand loyalty in its five years of
operation by prevailing a socially responsible enterprise.
To increase profits in one a year’s time.
E. Feasibility criteria
The most important guidelines used to judge this feasibility study are the demand
of our customers since our main target here are the passengers/travelers and tourist of
the airport, another one is the supply situations, since our suppliers are all in Davao city
we can avail discounts to them then it will be good to our business to lessen the cost of
purchasing the products. Based on our financial aspect, this project is profitable since
we have high demand in the market. Our project doesn’t consider as a great impact in
the economy but it has a greatest impact among healthy lifestyle of individuals.
History
This project is composed of five (5) members; the owners decided to put
up a fruit stand business and named it as “fruit bouquet” it is near the airport
since there are a lot of travelers there, students, even the people who live there
and tourist as well. The owners consider this business also as a pasalubong
center so they will able to bring something to eat which is nutritious and
something to bring also for their love ones, than junk foods or in any fast food
they buy anywhere. We offer fresh fruits so our customer will satisfy our product.
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We the owners believe that it has a potential to sell standardize product to
Global Markets, though it is not easy to export since our product is perishable,
but it find ways since we have technology like telecommunication, internet and
world wide web, and even transportation through containerization, this is based
on the low-cost strategy on a global scale.
This project also has a potential in international market, we can put a
branch outside Philippines.
Since we are new entrants of fruit industry, we focused first in local
market, to enhance our ability by selling good quality of products in local area
and profitability as well in order to have expansion of our business for the
succeeding years, and be able to implement our plan in selling globally and
internationally.
Project timetable and status
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We are offered different kind of fruits to our customers, and we assure
every fruit we received to our suppliers are fresh fruits in order to have a good
quality product that satisfies our customers. Every price of our product are
affordable to everyone therefore we estimated it as a high demand in the market.
Our suppliers are all in Davao, so we don’t have enough problems in our
supplier, unless if there are times that they don’t have stock in a certain fruit,
because since our products are seasoned, we expect to encounter problems
such as lack of stock to our supplier in other fruits, over ripped due to season.
Another problem is that although Fruit stand business is a good business but
customers are diverse because of the many competitors available in this kind of
business.
Mode of financing
Investment cost
Our estimated budget for project cost is P 497,256.40; this is for the
construction of the business and purchases of the materials, supplies and
equipments need in the business. To start the operation of our business our
budget in purchasing the products is P 986,547.00 with the total cost of P
1,483,803.40, but our investment is P 1,500,000 this because the excess amount
is for other cost needed in the business operations.
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G. Major assumptions and Summary of findings and conclusion on the following:
1. Market Feasibility
The brand name of our business is Fruit Bouquet it is designed also as a
pasalubong center; this is located at buhangin Davao city 1km away from
Francisco Bangoy International Airport, Davao city. Our estimated total target
market here is 28,310 which our main targets are travelers of local and
international. We offer different kind of fruits and each fruit has its demand which
is divided into 12 to get demand per dozen, our suppliers are all in Davao city
and each fruit we offer has different supplier that is why we don’t have pay high
cost of ordering/delivering the product, we have many competitors also there that
offers same product to us, these are the apple jo, golden fruits and etc., our price
of every product are really affordable to everyone this is design in order that
every people could afford our fresh fruit products, then our marketing strategy are
signage through visual graphics to introduce our business and products into
public, 3-5% discount to the wholesalers, online/internet marketing, word of
mouth or personal selling and tarpaulins that serves as posters display outside
the store.
2. Technical Feasibility
Our products are Banana, Apple, Mangosteen, Durian, Pomelo and dried
fruit candies; these are the products that are rich in vitamins and nutrients that
good to our health, our production process are like this: plant and harvest from
farm, then, buy from suppliers, next display in the fruit store, and sell to the
customers, then, transaction process, after inventory, go for waste disposal,
waste segregation, finally, disposal back to the farmland for fertilization. Our
business location is near F.bangoy International airport, Davao city which our
main target are the travelers/passengers of local and international. The
computation of utilities consumption for light is we summed up the electric
equipment together with its kWh then multiply to kWh/ peso, the estimated
utilities expense is 26,176.00.
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3. Financial Feasibility
Our financial aspects in terms of operating cash requirements includes
utilities expense, lease payments, repairs and maintenance, and office supplies
with the assumptions increase of 5 percent every year starting year two. In terms
of profitability, our net profit for year one is 29.97% however, it decreases for the
next year while increases in the succeeding year. Thus, our cash flow statement
incurred a negative net cash flow for the year 1-3 but because of our cash
balance beginning we get a positive result on the net cash balance beginning,
though it was not a good result for the first three years we gain it back for the
next two years of operations and hopefully for the next succeeding year of a
business.
4. Socio- economic Feasibility
The AQUINO administration is working to reduce the government deficit and
obtained several ratings upgrades on sovereign debt so that the Philippines is
now close to investment grade. However, the lack of government spending,
especially on infrastructure, was one of several factors leading the government to
announce a stimulus effort and increased public spending on infrastructure in
2012. It is one way of helping our economy to not only depend on the high
chemical foods which is dangerous to our health, our business can help to
develop the agricultural aspects in our economy they will be both beneficial to
humans, animals as well as to mother earth. It also gives a lot of nutrition to our
body which will lessen the amount of sick in our country. it is very convenient to
eat since it is a hand carries foods.
5. Management Feasibility
The management structure of our business will start from the manager
who is the owner also, followed by the cashier and the laborers or workers.
Everyone is assigned for the multi-tasking work; they should also have
knowledge on managing the business and other aspects of the operations. The
salaries are based on the minimum wage and the kinds of work they are
handling, thus, the manager don’t receive their salary because they are the
owner of the business.
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Market Study
1. Product Description
Fruit bouquet provides good quality of fruit products that are available to all
people regardless of sex, economic status, race, culture, age, lifestyle, nationality and
religion. But our main focus for the target market are those individuals who are belongs
to the number of visitors whether local or international coming from and going out from
the city of Davao, the passenger route in the airport, the student and staff of Jose Maria
College, and hopefully the resident of Porte Verde subdivision near the Davao airport.
The geographical area of dispersion and the distribution of the product are at
Buhangin, Davao City, 8000 Philippines. Approximately 1kilometers away from
Francisco Bangoy International Airport, Davao City and 5kilimeters away from Jose
Maria College, Davao City.
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2. Demand Analysis / by dozen
3. Supply Analysis
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procurement decision making. Supply analysis considers all aspect of the decision, not
just cost and quality and is a dynamic, ever-changing process that requires constant
managerial efforts and revisions.
4. Competitors Analysis
5. Price Analysis
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Products Year1 Year2 Year3 Year4 Year5
Fugi Apple ₱12.00each ₱17.00each ₱25.00each ₱30.00each ₱35.00each
(regular size)
Apple (special) ₱17.000each ₱25.00each ₱30.00 ₱35.00each ₱40.00each
Banana ₱38/kls. ₱45/kls. ₱50/kls. ₱65/kls. ₱75/kls.
(cavandish reg.)
Banana (special. ₱42/kls ₱50/kls ₱60/kls ₱70/kls ₱80/kls
Pomelo ₱38/kls. ₱40/kls. ₱50/kls. ₱60/kls. ₱70/kls.
Mangosteen ₱52/kls. ₱55/kls. ₱65/kls. ₱75/kls. ₱85/kls.
Durian (all variety ₱38/kls. ₱40/kls. ₱50/kls. ₱60/kls. ₱70/kls.
special)
Durian (reg.) ₱42/kls ₱45/kls ₱55/kls ₱50/kls ₱65/kls
Fruit ₱23/pack ₱30/pack ₱40/pack ₱40/pack ₱50/pack
Candies/Dried
Fruits
The impact of price changes and sales volume is not intuitive. Due to variable
and fixed expense ratios business profit is not directly proportional to business revenue.
Price analysis provides a quick and easy approach to exploring a range of price and
number of sale relationship to determine the impact of price changes on business profit.
A price plot clearly display the profit/loss relationship for prices from 5% to 10% of the
current price.
6. Marketing Program
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Signage is the first way of knowing our business and products through kind of
visual graphics created to display information to a particular audience. This is typically
manifested in the form of way finding information in places such as streets or
inside/outside of building.
We also offer 3-5% discounts on a wholesales, for those customer who want to
retail it and at the same time gain income for both of us. This is one way to satisfy the
needs and wants of our customers through good service so that they will continue buy
our products.
The online promotions or internet marketing, this ties together the creative and
technical aspect of the internet, including design, development, advertising and sales,
and updating. Online promotions or internet marketing also refers to the placement of
media along many different stages of the customer engagement cycle through search
engine marketing (SEM), search engine optimization (SEO), banner ads on specific
websites, email marketing, content marketing and mobile advertising for them to be
familiar not only to the products we sell but to the company also.
Tarpaulins are also used for advertisement through printing; we can put poster
and steamers printing outside our store, schools, and near our target market so that our
customer can recognizes our products.
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Management Aspect
A. Man-power requirement
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C. Benefits
D. Organizational Chart
Owners
Cashier
Laborers (2)
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E. Gantt Chart
Pre-operating activities Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
(year 2014)
Surveying of the
location
Funding/pooling of
funds
Preparation of the
area
Hiring of workers
Application of permits
Construction of
building
Purchasing of
equipments
Purchasing of
products
Hiring of personnel
Training of personnel
Final preparation
Operating Activities
(year 2015)
Opening/blessing
Inventory counting
Additional purchasing
of products
Remittance of taxes
Remittance of Phil
health
Remittance of SSS
Renewal of permits
Post-operating Activities
(year 2016)
Renewal of permits
Renovation
o (year 2017)
Acquisition of
products
Expansion
Hiring new
employees
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Technical Aspect
A. Product
Products Description
Banana It flourishes well under tropical moisture-rich, humid low-flying farm lands.
High calorie tropical fruit.
Composed of simple sugars like fructose and sucrose.
Contains good amount of soluble dietary fiber.
Very good source of vitamin B6
Moderate source of vitamin C
Fresh bananas provide adequate levels of minerals like copper,
magnesium & manganese.
Very rich source o potassium.
Apple Are obtaining from the medium-sized tree belonging to the rosaceae
family.
Impressive list of phyto-nutrients and anti-oxidants.
Low in calories.
Also good in tartaric acid.
Contains good quantities of vitamin C & beta-carotene.
Good source of vitamin B-complex.
Contains a small amount of minerals like potassium, phosphorus &
calcium.
Mangoes teen Delectably sweet and juicy fruit that offers numerous health benefits of
both the fruit itself & its skin which are incredibly potent disease fighters.
Rich in xanthones which may promote healthy physical function.
Contains up to 5 grams of fiber.
Its purplish pigment is also used as a dye.
The rind decoction is taken to relieve diarrhea & cystitis, gonorrhea &
gleets, & applied externally as an astringent lotion.
A decoction of the leaves & bark as a febrifuge and to treat thrush,
diarrhea, dysentery, & urinary disorders.
Durian Rich in energy, minerals & vitamins.
100g fresh fruit provides 147 calories.
Made of simple sugars like fructose & sucrose.
Free from saturated fats & cholesterol.
Rich in dietary fiber, which makes it a good bulk laxative.
Source of anti-oxidant vitamin C, B complex, B5, B6, B1.
Contains minerals like manganese, copper, iron & magnesium.
Rich in potassium, essential amino acid & tryptophan.
Pomelo Helps in getting rid of diseases like cancer, diabetes, heart diseases and
other small and big infections.
It also helps in flushing out all the impurities and toxic materials from the
body.
Dried fruit Are some of the healthiest alternatives to refined sugar, and they are an
candies excellent way to satisfy a sweet craving.
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B. Production Process
Transaction Process
Waste segregation
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C. Project Layout
CR
Cashier Table
Cabinet display
Cabinet display
Cabinet Display
Roll-up door
Front view
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D. Business Location
Diversion rd.
. Catitipan
Business location
Davao int’l Air T
port. o
s
a
s
a
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E. Materials and Supplies
Office materials
Office supplies
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Furniture and Fixture
Office Equipments
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G. Utilities Consumption
Light
8.02kwh x 30 = 240.60kwh/month
Water
Telephone
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Financial Aspect
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Schedule D: Office Supplies
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Sanitary permit fee P 900.00
Occupational tax P 360.00
Inspection fee P 850.00
Registration fee P 500.00
Certificate fee P 100.00
Documentary stamp P 15.00
TOTAL: P 2,725.00
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Schedule H: Salaries and Benefits
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Project Cost Summary
A. Capital Expenditure
B. Direct Expenditure
Insurance 2,500
C. Operating Capital
Utilities
TOTAL: P 497,256.40
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Financial Aspect
Operating Expense:
Utilities expense
TOTAL P 41,630.40
Depreciation Expense:
Schedule A P 3,750
Schedule B P 7,690
TOTAL P 11,440
I. Initial Capitalization
TOTAL: P 1,483,803.40
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Financial Assumption on Products
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II. Income Statement
Assumptions at 2% increase in succeeding 3rd, 4th & 5th year of salaries expense.
Assumptions at 2% increase in succeeding 1st & 2nd sales return and allowances;
and 5% increase in succeeding 3rd, 4th & 5th year of sales return and allowances.
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Pre-operating Year 1 Year 2 Year 3 Year 4 Year 5
Cash receipts
Capital P1,500,000
contribution
Cash/ product _____ P 1,191,500 P 1,497,948 P 2,125,815 P 2,833,770 P 4,084,835
sales
TOTAL: P 1,500,000 P 1,191,500 P 1,497,948 P 2,125,815 P 2,833,770 P 4,084,835
Cash
disbursement:
CAPEX: P 103,399 _____ _____ _____ _____ _____
Sales returns & _____ P 23,830 P 29,958.96 P 106,290.75 P 141,688.50 P 204,241.75
allowances
COGS _____ P 584,139 P 976,939.47 P 1,077,898.07 P 937,422.57 P 474,931.09
Inventory _____ P 402,408 P 201,204 P 301,806 P 271,625.40 P 353,113.12
Direct P 26,019 _____ _____ _____ _____ _____
expenditure
Salaries _____ P 326,208 P 326,208 P 332,732.16 P 339,386.80 P 346,174.54
expense
OPEX _____ P 4163.40 P 4,371.57 P 4,590.15 P 4,819.66 P 5,060.64
Tax payment _____ _____ P 79,499.21 P 52,160.50 P 207,502.35 P 489,654.36
Profit sharing _____ P 147,641.39 P 96,869.50 P 385,361.52 P 909,358.11 P 1,977,941.54
TOTAL: P 129,418 P 1,488,389.79 P 1,715,050.71 P 2,260,839.15 P 2,811,803.39 P 3,851,117.04
Net cash flow P 1,370,582 (P 296,889.79) (P 217,102.71) (P 135,024.15) P 21,966.61 P 233,717.96
Add: cash bal. _____ P 1,370,582 P 1,073,692.21 P 856,589.50 P 721,565.35 P 743,531.96
beginning
Net cash bal. P 1,370,582 P 1,073,692.21 P 856,589.50 P 721,565.35 P 743,531.96 P 977,249.92
beginning
III. Cash Flow
Note: The business is consisting of 5 partners and the capital of each partner is P 300,000.00 equally with the total
contribution of P 1,500,000.00.
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Inventory Computation
22,356x12= P 268,272
= 268,272x50%
= 134,136 + 268,272
= P 402,408
Note: Assumptions at 1% increase in succeeding 2nd & 3rd year of purchases; and 3%
increase in succeeding 4th & 5th year of purchases.
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IV. Balance Sheet
Assets
Current asset:
cash (balance 1,073,692.21 856,589.50 721,565.35 743,531.96 977,249.92
end)
402,408 603,612 905,418 1,177,043.40 1,530,156.42
Inventory
Total current 1,476,100.21 1,460,201.50 1,626,983.35 1,920,575.36 2,507,406.34
asset
Non-current:
furniture &
30,000 26,250 22,500 18,750 15,000
Fixture (net)
office equipment
73,399 65,709 58,019 50,329 42,639
(net)
Total non-
103,399 91,959 80,519 69,079 57,639
current asset
TOTAL
P 1,579,499.21 P 1,552,160.50 P 1,707,502.35 P 1,989,654.36 P 2,565,045.34
ASSETS:
Liabilities &
Capital
Initial Capital P 1,500,000 P 1,500,000 P 1,500,000 P 1,500,000 P 1,500,000
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V. Financial ratio
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