Self- Directed Project

1. Project perposal
1.1. Research question:
-Why branding is impiortant for business?
- Do consumer buy thing due to their emotion rather than their logic.
1.2. Subject: Branding music intrument
1.3. Purpose for the project: To learn new skill and to understand how music
related to business.
1.4. Description of project - What I want to do is the branding strategy plan which
included all the main part concerning about the idea and the image of the
product in order to attract and to respond to the consumers need. THe
branding plan will included the following topic.
Introduction (brief)
Brand Personality
Brand Purpose
Brand Mission

Company value

Brand Mission (How)

Brand Vision (What)
Company Core Values
Brand promise
Target Audience
Slogan
LOGO

Mind mapping #1
Action plan

Date Task

26/03/2017 Choosing the topic

(Branding Music intrument company)

27/03/2017 Brainstorming
listing what I know about the branding (Mind mapping 1)
drawing a connection between branding and music industry.

29/03/2017 - Researching topic that written in the record form

-Filling leaning record form

31/03/2017 Outlining the project

Introduction
Main body
Summary

2/04/2017 Drafting project

5/04/2017 Revising the project

8/04/2017 Making presenatation

10/04/2017 Prepare for the presentation