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LEARNING MODULE IN ART 6

FIRST QUARTER, WEEK 2
MODULE NO. 2

ELEMENTS AND PRINCIPLES APPLIED IN COMMERCIAL ART

TITLE

LEARNING COMPETENCY
Utilizes art skills in using new technologies A6PR-Ic
Creates personal or class logo as visual representation that can be used as a product, brand, or
trademark

OVERVIEW / TO DO LISTS
LEARNER – This module contains the lesson in art elements and principles applied in Commercial Art.
This will give the learners an idea that art elements and principles are both applied to hand-drawn and
digitally- made logos. It also teaches them to appreciate the elements and principles applied in commercial
art.

FACILITATOR – This module needs your guidance. Please guide your child upon doing some of the
activities below. There is an activity where I will ask them to make a logo. You can give examples to apprehend
more (if needed). Kindly follow up the values that can be gained from this lesson. Let the learner appreciate
the value of his/her talent. This module will be passed on Monday, Sept. 21. Module in MAPEH will be
alternately given to support the time processing of the lesson.

INTRODUCTION TO THE LESSON

Are you excited about what you will do today? Have you ever thought that one should create its
own unique artwork? Yes! You can use any artwork as an inspiration to create a new one as long as you can
produce something unique, that won't be a problem. Let’s start learning!

LEARNING OBJECTIVES
Knowledge: Explain the elements and principles still applied in commercial art;
Skill: Create a simple replica of digitally-made and hand drawn logos;
Attitude: Appreciate the elements and principles applied in commercial art;
Value: Understand significance of technology and talent.

WHAT I KNOW
I. Direction: Identify the ideas that are defined on each sentence. Choose your answer on the box.
Line Color Shape Texture
Line/Color/Shape/Texture
__________________1. An enclosed area.
__________________2. Another word for hue.
__________________3. A mark with length and direction.
__________________4. Elements of art.
__________________5. Quality or feel of the surface of an object

A. LOOKING BACK

I. Explain briefly.
1. Art Elements-

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 2. Art Principles-

B. LET’S EXPLORE!
Logos are images, texts, shapes, or a combination of the three that
depict the name and purpose of a business, product, trademark, etc.
Logos like symbols, convey a message, information or embody ideas
about that which it represents. Before the widespread introduction of new
technologies, most artists expressed their creative ideas through paper
and pen but at present, designers may now create symbols directly and
immediately through digital process. Here are some examples: (on the left
side)
 Commercial art uses a variety of platforms (magazines,
websites, apps, television,etc.) for viewers with the intent of
promoting sale and interest of products, services, and ideas.
We have basic rules to make a successful logo:
1. A successful logo is usually very simple in design.
2. The logo is easy to understand, even at a distance.
3. One or two colors are normally used.
4. Any writing is presented in a simple way and is easy to read.
5. A simple drawing or symbol is sometimes used.
Two types of logo:
1. Hand-drawn logo- to incorporate a sketch of an object, scene or idea often have the ability
to come across as a bit more personal, and sometimes give off the impression that the brand doesn't
take themselves as seriously as others.
2. Digitally-made logo-is designed in software programs like Photoshop, Quark or Corel.

C. THINK & WRITE

Direction: Can you still remember your business plan in EPP/TLE? Since our lesson for today is
about commercial art, let’s make a logo for your store. Draw your logo inside the box.

REFLECTION
Answer briefly.

Which one of the type of logo you consider? Why?

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REFERENCES
Enjoying Life (MAPEH 6) p. 122-127

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