M. A. P. E. H.

Teacher Jelly Ann Z. Diaz | September 2, 2020 6

MAPEH 6- Arts
“Type of logos”
Day 2- Lesson 1 in ARTS
 Lets play !
4 pic One word

EFORLIPE
P R O F I L E

FORLIPE
E TAY P
T Y P E

E TAY P
GOOLE
L O G O

GOOLE
How did you know the meaning of the
picture?
 Aim:

• Today, we will be able to identify the

different types of logo and determine
the appropriate tool to use in designing
logos.
 What is Logo?

• A logo is considered as a symbol to represent a

product, company, or an organization. A logo is
used for immediate recognition of the viewer.
Logos are used to promote and advertise a
product or entity to consumers.
 Types of Logo

1. Lettermark – this logo consists of letters that

represent the company name. It also shows the
acronym of a brand name. Companies often prefer to
use a lettermark logo to provide faster branding to the
consumer. At the same time, it saves space especially
for products with longer names.
Lettermark logos:
2. Wordmark – this type of logo differs from the lettermark
as it uses words to represent the company. Oftentimes, the
company name is written in the logo design in order to
familiarize viewers or consumers of the product with the
company. The wordmark is also preffered in order to avoid
confusion with the product and the logo design.
Wordmark Logos:
3. Pictorial/Abstract – a pictorial logo resembles an actual object. The
drawn object on the logo needs to be related to the actual product.
Everyday objects can be drawn to represent a product. On the other
hand, an abstract logo uses shapes of lines that do not resembles any
objects. Geometric shapes are often used in abstract logos since they are
easily remembered by viewers. These two types of logos are often used
by companies that are already known by many people. Well-established
brands use pictorial or abstract logos to represent exclusivity of the
brand.
Pictorial/Abstract Logos:
4. Combination – Oftentimes, companies use a
combination type of logo. This includes the use of a
lettermark or wordmark partnered with a pictorial/
abstract design. This logo design uses a text and drawing
in order to build brand identity to the viewer . Many
companies use this tyoe of logo as transition to pictorial
or abstract.
Combination mark Logos:
 Designing a Logo

A design software can be used in creating logos. It

consists of different functions that enable the designer to
easily create lines and shapes. Unlike doing a manual
drawing of a logo, logo designers can edit and modify
their work without having to redraw everything.
 Assessment:

• In your notebook, list five companies or brands

under each category that use lettermark,
wordmark, pictorial/abstract, and combination.
 Assignment:

• For your assignment, kindly visit our

google classroom in MAPEH 6 for
the details.
• Thank you for listening 
Teacher since arts to give example with pictures