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  • Social Media Fundamentals

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    Dhemi Purwanto
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    Program Magang Bersertifikat Kampus Merdeka 2022. The document discusses the roles and responsibilities of a social media manager which includes creating monthly content plans, analyzing social media accounts and trends, supervising content creation and execution across various social media channels, and conducting competitor research and content evaluation. It also outlines the creative process and thinking required which involves brainstorming, thinking outside the box, and testing ideas.

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    Dasar-dasar sosial media

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    Program Magang Bersertifikat Kampus Merdeka 2022. The document discusses the roles and responsibilities of a social media manager which includes creating monthly content plans, analyzing social media accounts and trends, supervising content creation and execution across various social media channels, and conducting competitor research and content evaluation. It also outlines the creative process and thinking required which involves brainstorming, thinking outside the box, and testing ideas.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views7 pages

    Social Media Fundamentals

    Uploaded by

    Dhemi Purwanto
    Program Magang Bersertifikat Kampus Merdeka 2022. The document discusses the roles and responsibilities of a social media manager which includes creating monthly content plans, analyzing social media accounts and trends, supervising content creation and execution across various social media channels, and conducting competitor research and content evaluation. It also outlines the creative process and thinking required which involves brainstorming, thinking outside the box, and testing ideas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    PROGRAM MAGANG BERSERTIFIKAT

    KAMPUS MERDEKA

    2022

    SOCIAL MEDIA
    MANAGER
    Who am I

    Dhemi Purwanto

    Saya saat ini bekerja sebagai Creative Director di


    advertising agency : Beertiga Creative dan Merketing di
    Paste Laboratory
    Social Media Manager
    kerjanya ngapain?
    Social media manager ialah seseorang
    yang dipercaya untuk mengatur media
    sosial perusahaan dalam
    mengembangkan brand sesuai target
    audiens/market yang dituju.
    Social Media
    Team

    Creative Director Content Strategist Content Creator Copy/Content Writer

    As a social media management Create a monthly content plan Content execution includes: Concise copy for ads and
    mastermind Copywriting photos, designs, short videos marketing materials
    Make a monthly analysis of Social media trend analysis Create a visual reference deck Captioning/Wording
    social media accounts Treatment of social media Write article/microblog
    Creating content planning channels
    Content Supervision
    Create script & storyboard
    Creative
    Thinking
    Brainstorming
    Thinking out of the box
    Riding the wave
    Riset and testing
    Berarti besok bakal
    ngapain aja?
    Analisa Eksternal dan Internal sebagai
    bahan pembuatan konten
    Riset Kompetitor
    Membuat Content Planning (Moodboard
    & Editorial Plan)
    Menentukan Tipe Konten
    Eksekusi
    Evaluasi Hasil untuk Planning Berikutnya
    My Work

    Cosan Butter Club Taigersprung

    Matchamu Couvee Dose

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