REDENDRON MEDIA

AGENCY: Redendron Media

PHONE: +91 90645 38311
EMAIL: team@redendron.com
CAPABILITIES OVERVIEW WEBSITE: www.redendron.media

SOCIAL MEDIA
This capabilities overview details
our process on social media mar-

MARKETING
keting projects. We use a multi-
phased approach, along with ro-
bust client collaboration to ensure
a quality end product.

SOCIAL MEDIA MARKETING PROCESS 1

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01
PHASE 01:
RESEARCH, STRATEGY
& CREATIVE DIRECTION
Prepare creative concepts that
align with the brand’s vision,
purpose of the project and
important stakeholders. Part
creative and part strategy,
creative direction helps in
communicating the idea of the
project in a visual form.
SOCIAL MEDIA MARKETING PROCESS
02
PHASE 02:
CONTENT CALENDAR &
IDEAS
In Phase 02, we will come up with
content ideas for 1-3 upcoming
cycles. We will then create an
editorial calendar consisting of
the content ideas.
03
PHASE 03:
CONTENT PRODUCTION
Following approval of the content
calendar and ideas, we will move
towards creating compelling copy
for the social media creatives.
04
PHASE 04: CONTENT
SCHEDULING &
MANAGEMENT
Following approval of the copy
and designs for the content, we
will schedule the content in bulk
through Meta Business Suite.
05
PHASE 05: ANALYTICS &
OPTIMIZATION
With ongoing content scheduling,
we will monitor the performance
of our blog and social media
posts. At the end of every month,
we will have an analytics and
strategy meeting to further
optimize our social media
marketing efforts.
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PHASE 01
RESEARCH, STRATEGY & CREATIVE DIRECTION

KICKOFF MEETING
We will have a kickoff meeting with the client to outline objec-
tives, gather insights and perspectives to generate a strategy
for the content marketing project.

INCLUDED IN THIS ENGAGEMENT

1 Kickoff Meeting

SOCIAL MEDIA MARKETING PROCESS 3

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PHASE 01
RESEARCH, STRATEGY & CREATIVE DIRECTION

STRATEGY
Based on the findings from the kickoff meeting and additional
research, we will lay out a customized approach to the content
marketing project and create a strategy that guarantees
results.

INCLUDED IN THIS ENGAGEMENT

1 Content Strategy Document

SOCIAL MEDIA MARKETING PROCESS 4

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PHASE 01
RESEARCH, STRATEGY & CREATIVE DIRECTION

CREATIVE DIRECTION
We will prepare a creative brief that will outline our value prop-
osition, the messaging tone and voice, and the visual direction
for our marketing collateral.

INCLUDED IN THIS ENGAGEMENT

1 Creative Brief

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PHASE 02
CONTENT CALENDAR & IDEAS

CONTENT IDEAS
Following approval of the content strategy document and the
creative brief, we will brainstorm content ideas for upcoming
cycles and send them to the client for feedback.

INCLUDED IN THIS ENGAGEMENT

Content calendar with ideas for 1-3 upcoming cycles

SOCIAL MEDIA MARKETING PROCESS 6

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PHASE 03
CONTENT PRODUCTION

COPYWRITING
Following approval of the content ideas presented in Phase
02, we will closely follow the content strategy document and
creative brief to write compelling content for the social media
posts.

INCLUDED IN THIS ENGAGEMENT

Copywriting for 1 cycle

SOCIAL MEDIA MARKETING PROCESS 7

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PHASE 03
CONTENT PRODUCTION

DESIGN
We will then proceed to design the creatives for the social me-
dia posts after receiving approval on the copy from the client.

SOCIAL MEDIA MARKETING PROCESS 8

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PHASE 04
CONTENT SCHEDULING & MANAGEMENT

CONTENT SCHEDULING
Following approval of the designs, we will schedule the social
media posts from Meta Business Suite for one cycle at a time.

SOCIAL MEDIA MARKETING PROCESS 9

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PHASE 04
OPTIONAL

DISTRIBUTION
If neeeded, we will distribute your content across various fo-
rums and communities, across platforms like Reddit, Pinterest,
Quora, Facebook and LinkedIn groups for more content reach
and impressions from our intended audience.

SOCIAL MEDIA MARKETING PROCESS 10

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PHASE 04
CONTENT SCHEDULING & MANAGEMENT

PROMOTIONS MANAGEMENT
Promoted content for the client’s brand on social media will also
be created, monitored and optimized as necessary.

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PHASE 05
ANALYTICS & OPTIMIZATION

INSIGHTS REPORT
We will monitor our content marketing and promotions analytics
for the span of one month and prepare an insights report deriv-
ing from the data at hand. We will hold an analytics & insights
meeting every month to optimize our overarching strategy for
upcoming cycles for the social media project.

SOCIAL MEDIA MARKETING PROCESS 12

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PROJECT
MANAGEMENT
All projects are managed in one central location to ensure total
transparency throughout the execution of the project. Both agen-
cy and client team members will have access to the project in
the project management tool. Our goal is to provide full visibility
on the project 24/7.

• Communication
• To-do Lists
• Milestone Scheduling
• Deliveries
• Client Feedback
• Asset Management

During the project kickoff meeting, we train each client how to

use the simple project management tool.

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NEXT STEPS

PROPOSAL
& STATEMENT
OF WORK (SOW)
We would be delighted to work with you to satisfy the branding
and marketing needs of your business. Each engagement with
our agency includes a proposal and detailed statement of work
which defines our services in detail. The proposal will clarify the
process we will use to execute on the project and the statement
of work will act as a formal agreement between both our agency
and you, as our client.

SOCIAL MEDIA MARKETING PROCESS 14

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CAPABILITIES OVERVIEW

THANK YOU

AGENCY: Redendron Media

PHONE: +91 90645 38311
EMAIL: team@redendron.com
WEBSITE: www.redendron.com

SOCIAL MEDIA MARKETING PROCESS 15