September,2013

MACAURO
NEWSLETTER TO EDUCATE AND EMPOWER

April 2016 Volume IV

OBJECTIVE OF STUDY
Tourism in India: Innovation and
To impart knowledge and develop skills oriented to
Development the nature and needs of the Tourism Industry for
present and future needs.
Reena Chopra* To enhance the contribution, which individuals can
make in the collective tourism, endeavor, which is
needed to enlarge the availability of, services which
INTRODUCTION the nation, as a whole needs.
Tourism emanates from social structure, hence people are To acquire/sharpen capabilities required to
an integral part of tourism. Socially sustainable perform various obligations in the Tourism
development through tourism is for socio-economic
Industry and the tasks and functions associated
benefits.12th five year plan of planning commission
highlights the need of pro-poor tourism to ensure
with their present or expected future roles.
increasing benefit to the poor policy makers are To assess the growth in productivity of Tourism
increasingly looking out for positive effects from service Industry in India.
growth to manufacturing through income, demand,
To prescribe a package of recommendations meant
technology and organizational evolution.
In recent years, with world economic instability, the for the government and the Tourism Industry both
service sector is also suffering from it. The subsectors of to make the industry more effective and viable.
Trade, Hotels, Transport and Communication have also
registered a slower growth rate.
In this economic trend, if tourism is expected as a tool for
RESEARCH METHODOLOGY
development, then it is essential that domestic tourism be
given special policy attention by the States and Central
The type of research in this study is both qualitative research
Govt.
and quantitative research.
HISTORICAL PERSPECTIVE
Qualitative Research: - It helped to gather an in-depth
In India it was firm belief ofPanch-Tirtha before death
understanding of human behavior and the reasons that govern
social structure remaining close with the family members.
such behavior.
Without digital innovations, travel on Public means even
on foot, was the only option. The trend continues today
Quantitative Research: - It helped to examine the phenomenon
also with lower income household going out for bus trips
through observations in numerical representations and through
for days to visit new places. statistical analysis.

Data Collection: -Secondary data is used in this study and

collected from various sources like books, web sites and reports
etc.
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COVER ARTICLE
GRAPHICAL REPRESENTATION - 1
CURRENT TRENDS AND PREFERENCES INDIAS SHARE IN INTERNATIONAL TOURIST
In India unique endowments of biodiversity, forests, rivers, ARRIVALS
mountains, historical places, temples, caves, museums, Indias share in International Tourist
monuments and cultureare which industry hold immense Arrivals
strength for obtaining higher growth rate. 2004 0.46%
Govt. has emphasized on tourism in Budget 2014 as this sector
contribution approximately 7% of Indias GDP and it helped in 2005 0.49%
creating over 40 million jobs last year. There are some types of
tourismin India which are given below with example of 2006 0.52%
Karnataka:-
Health Tourism: - Karnataka has the highest number of 2007 0.55%
approved health systems and alternative therapies in India,
hospitals treat around 8,000 health tourist every year.
Eco Tourism: - It is heartbeat of Karnataka. They have chosen
lodges and resorts to conserve ecology and wildlife and protect
our environment from deforestation, air and water Pollution.
Spa Tourism: - The Indian SPA industry with over 2300 Spas,
generates revenues around US$400 million annually.
Cruise Industry: - Fancy cruise is the latest holiday craze in
Karnataka.

TOURISM AS A TOOL OF DEVELOPMENT

Tourism is beneficial in following ways:-
(i) Economic Benefits:- Contribution to Gross www.slideshare.net/IBEF India/Tourism-and-hospitality-august-
Domestic product ,Foreign Exchange Earnings, 2013
Trade Surplus, Revenue Source, Employment
Generation, Poverty Alleviation This graph shows the Indias share in International Tourist
Arrivals from different parts from world. It is increased at 3%
(ii) Social Benefits:-Develops Community, growth rate every year from 2004 to 2007.
Infrastructure
GRAPHICAL REPRESENTATION - 2
(iii) Cultural Benefits :-Revaluation of culture &
2004 2007
tradition, Civic Involvement & pride
(in (in
(iv) Environmental Benefits:-Environmental million $) millions)
Awareness Raising, Environmental Protection & Foreign 3.46 5
Preservation Tourist
Arrivals
(v) Political Benefits:-National Branding, Catalyst for Foreign 6.17 11.96
peace Exchange
Earnings
There has been a remarkable growth in recent years, in Foreign
Numbers 366.23 462
Tourist Arrivals to India due to the various efforts made by the
ministry, including promoting India through the Incredible India of
campaign launched by the Minister in Order to position the country Domestic
Tourist
as a preferred tourist destination for the travelers the world over.
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www.slideshare.net/IBEF India/Tourism-and-
hospitality-august-2013
Foreign Tourist Arrivals increased from 2004 to 2007 i.e. 3.46
million US $ in 2004 and 5 million $ in 2007.Foreign Exchange
Earnings increased from 6.17 million US $ in 2004 to 11.96 million
US $ in 2007Number of Domestic tourist increased from 366.23
million US $ in 2004 to 462 million in 2007.
Now it has increased in following manner:-
International tourist arrivals grew in 2013 to 1.087 billion.
In 2013 International tourismgenerated US $ 1.4 trillion in export
earnings.
CHALLENGES
The challenges in this sector lie in successfully
preserving these in their original form and making them
accessible to domestic and international travelers. India
offers various categories of tourism products such as
adventure, medical (Ayurveda & other forms), eco-
tourism, rural tourism, exhibitions tourism etc.
The urgent need for restructuring the tourism is there.
The creative destruction of old structure and their
replacement with new ones is essential for economic
growth.
CONCLUSION
Tourism for middle class city has become an
important getaway from the busy schedule of urban
life styles.
Socio educational dimensions also helps to
understand cultures and values of other cast, creed
and population.
While the religious and social visits will always
remain reason for domestic travel but now cross
cultural exchange between destinations are more
common reason for Indians to visit different place.
The inventions of the railway, automobile and plane
revolutionized the industry, rolling back distances
and making travel affordable for many. These
innovations have made possible the creation of
tourism growth poles and have allowed the
development of new market.
The New Information Technologies (NIT) also have
contributed to a badly needed increase in
productivity.
Tourism Finance Corporation of India Ltd. (TFCI)
was incorporated as a Public Limited Company
under the Companies Act, 1956 on 27th January
1989 for giving financial assistance to enterprises for
setting up and for development of tourism-related
projects, facilities and services, such as hotels,
restaurants, transport, sports facilities etc.
UNWTO forecasts a growth in International Tourist
arrival of between 4 % and 4.5 % in 2014.
RECOMMENDATIONS
Develop hygienic budget accommodations like
hotels, dharamshalas etc. which have cleanliness
& hygiene standards below par.
Improvement should be in infrastructure in
terms of roads, rail networks etc. and should
provide greater number of options in terms of
services like buses, train, flights etc.
Interstate partnership should be there to
facilitate collectively market as a destination
like northeast states constitute a single unified
geographical entity of Himalayan ecosystem
and have common entry/exit points.
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Accessibility to remote areas should be there for Current Affairs

adventure tourism.
Educational Trips for educational institutes, schools
and colleges should be organized. Goods and Services Tax (India) Bill passed in
parliament
District-wise Tourist Project Implementation
committees meeting should be held more frequently.
Manipur activist Irom Sharmila ended her 16 years of
The development of micro level database like a hunger strike.
Management Information System to capture the
number of domestic and foreigners visiting the site, Cyrus Mistry was sacked as the Chairman of
number of people, duration of stay, places visited the Tata Sons. Tata is one of Indian's biggest
should be maintained by domestic level. conglomerate.[24]
There should be monitoring cell to evaluate the
tourism scheme. The Indian government withdraws 500 and 1000
banknotes with immediate effect. New notes will be
Infrastructure facilities should be improved in all issued to the nation. Caused political uproar.
tourist destinations.
Supreme Court of India ordered cinemas to
BIBLIOGRAPHY play national anthem before films.

Report (2004 05), Ministry of Tourism Government of

India, New Delhi
Tourist Statistics, WTO (2004 05) Madrid Newsletter will be uploaded on to the
web every fortnight. We invite readers
www.indiatourism.com contribution in the form of articles or
www.travelindia.com short essay on topics relating to
commerce and management. E-mail the
Economic Survey (2005 06) Ministry of finance,
Government of India, New Delhi soft copy of the same to
macauro13@gmail.com by 5th and 20th
Indian Financial System (Book) of every month.
http://unwto.org
Feel free to give suggestions, opinions
www.slideshare.net/IBEF India/Tourism-and-hospitality-august-
and reactions to any of the article
2013
published.

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