MARKETING MANAGEMENT

The Marketing process

1) Define the problem
2) Develop the Research plan
3) Collect the information
4) Analyze the information
5) Present the finding
6) Make the decission
Forecasting and Demand
Measurement

The Measures of Market Demand

1) Potential Market
The potential market is the set of
consumer with a sufficient level of
interest in a market offer.

2) Available Market
The available market is a set of
consumer who have interest, income
and access to a particular offer. The
company or government may restrict
sales to certain group a particular
state might ban the sale of alcohol to
anyone under 25 years of age.
3) Target Market
The target market is the part of
the qualified available market
the company decides to pursue.

4) Penetrated Market
The penetrated market is the set
of consumer who are buying
the companys product.