A N E X H I B I T F RO M

L E V E L 5 L E A D E RS H I P :
The Triumph of Humility and Fierce Resolve
by Jim Collins

The Yin and Yang of Level 5

PERSONAL HUMILITY PROFESSIONAL WILL

Demonstrates a compelling modesty, shun- Creates superb results, a

ning public adulation; never boastful. clear catalyst in the transi-
tion from good to great.
Acts with quiet, calm determination;
relies principally on inspired standards, Demonstrates an unwavering
not inspiring charisma, to motivate. resolve to do whatever must
be done to produce the best
Channels ambition into the com-
long-term results, no matter how
pany, not the self; sets up succes-
difficult.
sors for even more greatness in
the next generation. Sets the standard of building an
enduring great company; will settle
Looks in the mirror, not out
for nothing less.
the window, to apportion
responsibility for poor Looks out the window, not in the mirror,
results, never blaming to apportion credit for the success of the
other people, external company to other people, external factors,
factors, or bad luck. and good luck.

Harvard Business Review

Harvard Business Review, January 2001, Product no. 5831

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