Stage- 1

Inquiring and Analysing

Unit title- communication
Key concept- communication
Related concept- market and trends
Global context- fairness and development
Statement of inquiry- a local invention can diffuse into a
global market through successful and targeted
communication.
Role- researcher
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Task specification clarification
Design cycle-
Inquiry and analysing- in this stage i understood that this
a the first stage in the design cycle. In this stage we will
get to know about the topic and solution of the topic
which we have chosen. In this stage we will create a
document and survey sheet to get a better understanding
on the topic. In this stage we will do a small plan about
what are u going to do next.
Developing ideas- in this stage you will write a detailed
specification which gives you the steps to design solution.
We will make a list of specification that we should have in
our project. We will also develop ideas to our final product
then we will also draw you steps to do the product.
Creating solution- we need to plan steps to create a
solution to the problem. We can use technical skills to
create the solution. We have to follow the plan we
created in developing ideas and use that to get better
understanding. We have to show the changes we have
did in the solution.
Evaluating- in this stage we have to test the solution
which is our product see if it is successful or not then if
they say it is not good then we have to go back to
inquiring and analysing then to developing ideas then to
creating solution then again test it then see the results.
 Inquiring and Analysing
Identify the problem/issue/ topic will you inquire?
My topic is advertorial in this unit we are going to do a
magazine on any product. We will give chance to people
to identify the product and how it is made, how it is useful
to people and their lifestyle.
TASK 1 DESIGN NEED
Justify the need of the solution to this problem? Explain
your point of view?
The need for the solution of the problem will help for
people in many ways. Our need to justify the solution is
to spread awareness about anything which we are
interested to do.
Specify your client/target audience?
Girls 13 and above
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TASK 2 RESEARCH PLAN(mind map)
State a research plan to develop a solution to the
problem
Primary research Secondary research
survey 1. What is an
advertorial and how
can it be used?
2. What types of
advertisements are
most influential over
customer buying
behaviour?
3. Why does
advertising important?
4. What is the
primary purpose of an
advertorial?
5. Why will an
advertorial outperform
most ads?
6. Does an
advertorial effect the
customer service/
consumer perceptions?

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TASK 3 EXISTING PRODUCTS
List the existing products you are aware of and analyze

them?
Two best product which O have choose ?
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Survey Questionnaire
Survey Form
Responses
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Inquiry questions
Factual Questions
1.What is an advertorial and how can it be
used?
A newspaper or a magazine advertisement giving
information about the product in the type of editorial or
objective journalistic article. This will be helpful a lot
because people will get an idea of the product and they
belief by the advertising on anything. If an advertorial
engaging and generally well done then then it will be
beneficial to them.
A big advertorial is more extensive and informational
than the commonly used in other advertisements.
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2.What types of advertisements are most
influential over customer buying behaviour?
Newspaper advertising- can promote to business to a
wide range of customers. This advertisements can spread
throughout the world because every one reads the
newspaper if they like the advertisement they can spread
the awareness about the product or anything.
Magazine advertising- this is another type of
advertisement this will help you to know the product well
because this will give more description of the product by
using pictures more because the magazine is filled up
with more pictures.
Radio- many people who go by car or any vehicle most of
them will listen to radio because it is fun and many
people will get attracted to the words which they say.
Sometimes people may forget the advertisement because
they are not giving the advertisement daily. If the radio
start giving continuous advertisement then people could
remember.
Online advertising- online advertising effect lot of people
because many people work online. You can reach global
audience and attract them in a low cost. Online
advertising can attract new people very fast.
Television- this is one of the main type of advertising
because most of the world sees T.V we can know most of
the things in the T.V that what is happening in the world.
Many people get attracted to T.V soo much.

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Conceptual Questions

3.Why does advertising important?

Advertising is important because many people will get
attracted to this. It is important to new and existing
businesses.
Promotes goods, services, ideas and events
Helps in increasing the sales
Art, science and profession
Advertising demands creativity
Educate society
Generats emplomant
Source of revenue for publishers
And many more.
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4.What is the primary purpose of an

advertorial?
Advertisement is a piece of information about anything
which you want to advertise attract people with their
products. This will help people to know about any product
which you want to release in the market. Advertisements
can be found in print form in the magazines, newspaper,
billboards and etc. other type is electronic media such as
internet, radio, television and many more.
Advertisements help in many things like education,
products, services, businesses and etc.
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 5. Why will an advertorial outperform most ads?
There are some products which play an important role in
their lives because that will depend on designing the
product because if we dont advertise the product well
then no one will like the products or anything.
In this days communication is playing a vital role in our
lives. Because it became our part of our life. If we design
our product in a attractive way then people will also get
attracted to the products and they will get an idea about
how a product looks like.
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Debatable Questions

6.Does an advertorial effect the customer

service/ consumer perceptions?
Advertising is intended to persuade customers to act in a
way that the advertiser wants. The point is to motivate
targeted customers by showing them how your product or
service best helps them resolve a problem or improves
their life in some way. A number of specific techniques
are used to affect consumers in certain ways.
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TASK 4 DESIGN BRIEF

I am going to design and make a magazine on fashion
which will help people to know about it. Fashion is a
popular style of clothing, hair, decoration, behaviour etc.
By creating magazines on fashion people will get to know
about the new designing things which are related to
fashion. For creating any magazine we need some tools
to do a good magazine. Also we have to fix some target
audience so that they will get to know about what we are
doing. I required some materials to make up the product
well. I have to proceed with my plan and get good results.
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BIBLIOGRAPHY
https://www.wow-zone.com/blog/advertorials-what-are-
they-and-how-can-they-be-used/
Website Title: Wow Zone
Article Title: What is an Advertorial and How Can It Be Used?
Electronically Published: May 21, 2013
Date Accessed: December 14, 2016

https://www.business.qld.gov.au/business/running/marketi
ng/advertising/advertising-types
Website Title: corporate Name=Department of Tourism, Major Events, Small
Bus[]
Article Title: Types of advertising
Publisher: corporate Name=Department of Tourism, Major Events, Small
Bus[]
Electronically Published: June 21, 2016
Date Accessed: December 19, 2016

http://kalyan-city.blogspot.in/2013/01/importance-of-
advertising-why.html
Website Title: KALYAN CITY LIFE BLOG
Article Title: Importance of Advertising - Why Advertising is Important?
Date Accessed: December 19, 2016
Author: Gaurav Akrani
http://smallbusiness.chron.com/explains-purpose-
advertising-36432.html
Website Title: What Best Explains the Purpose of Advertising? | Chron.com
Article Title: What Best Explains the Purpose of Advertising?
Date Accessed: December 21, 2016

http://www.freecontentweb.com/content/advertisin
g-plays-important-role-our-daily-lives
Website Title: Advertising Plays an Important Role in Our Daily Lives | Fre[]
Article Title: Advertising Plays an Important Role in Our Daily Lives
Date Accessed: December 21, 2016

http://yourbusiness.azcentral.com/can-advertising-affect-
consumers-4838.html
Website Title: Business & Entrepreneurship - azcentral.com
Article Title: How Can Advertising Affect Consumers?
Date Accessed: December 21, 2016
Author: Neil Kokemuller