PARETO CHART

Factors No. of complaints Percentage

Congested shop area 29 33.35
Late delivery 27 31.05
Poor eyesight 22 25.3
Less attractive ambiance 19 21.85
Misleading the customers 14 16.1
Others 4 4.6

The following chart shows the received number of complaints corresponding to each
factor in the year 2016.

30

25

20

15

10

The three major components that contribute to the major customer complaints are late
delivery, congested shop area and poor eyesight which contribute to more than 80% of the
complaints received.