A g e 1 5 - 4 0 Who am I targeting ? How will I target them?

Age 15-40 When a film is being realised marketing will have a huge
impact not only getting the film out there but also attracts
the target audience.

If there were to be a trailer it would have to be fast paced,

high horror intensity music to create the build-up
Gender- mainly Males throughout the trailer, horror settings and quick shots of
the serial killers actions, and Amy running through the
forest. The trailer will also need to include police sirens
and all the different houses.

Posters- these can be on bus stops on billboards etc. It will

People who enjoy horror films need to contain the road in particular with the serial killer
shadowed in the background.

The film opening will contain a build up of suspension with

People who enjoy films like; Hush, the conjuring etc.
diegetic sounds of sirens and helicopters when Amy is
running through the forest, then leading to the murder in
the house when the electricity goes. This high intensity
build-up of suspense should attract my viewers as they will
want to know whats going to occur next.