I.

Situation Analysis

a. Market Summary (Target Market)

The Manansala and Lobusta Law Firm shall independently discharge its mandate to

render, affordable, legal representation, assistance and counselling to indigent persons in

criminal, civil, labor, administrative and other quasi-judicial cases. In the exigency of the

service, the Law Firm may be called upon by proper government authorities to render

such service to other persons, subject to existing laws, rules and regulations.

Marketing Demographics

Target Market: Class C-D-E (Middle to Lower Classes of the Society)

Age: 18 years old and above

Gender: Male and Female

Occupation: Students, Underemployed, Unemployed, and Blue Collared Workers

Civil Status: Single, Married and Annulled

Income: Php 100, 000 and below annually

Nationality: Filipino

Market Needs

The Target Market needs to avail legal guidance and services from lawyers dedicated to

the practice of law in the utmost professional manner, with the highest standards of

integrity, professionalism and service to its clients at the most affordable fees. Also, the
 Target Market needs a Law Firm that offers a web-based subscription service that

provides help with more advanced legal problems and access to actual lawyers, plus flat

rates for legal filings such as name changes or corporate restructuring for easy access.

II. Marketing Strategy

a. Mission

The mission of the Manansala and Lobusta Law Firm is to provide the Filipino

community with quality, reliable, effective and professional legal services and guidance

and be recognized as a legal institution in the next 10 years. This Law Firm exist to

attract and maintain customers and to support the public interest community.

b. Marketing Objectives

Increase the number of clients on retainer or who have a steady account by 5% per

quarter.

Decrease the customer acquisition costs by 10% per year.

Continue to build the reputation of the Manansala and Lobusta Law firm as the premier

law firm serving the Filipino community.

c. Target Market

The Manansala and Lobusta Law Firm aims to provide legal guidance and services to the

Lower Classes of the Society (Classes C,D and E) at affordable prices.