BIBLOGRAPHY

REFERENCE BOOKS

1.Mehrabian, A. and Russell,. Upcoming Malls Shoppers Paradise. APerception Study,

Marketing Mastermind, the ICFAI University.,2008.

2.Atiq, Rizwana The Retail Revolution in India, Journal of Moti LalRastogi School of
Management., 2010.

3.Ranjan, Rajeev K. An Insight into the Impact of Mall Culture on Middle Class Consumers,
Vedaang, 2010.

4. Parsons, Andrew. G. Assessing the Effectiveness of Shopping Mall. New age international
publish ltd, New Delhi., 2003.

JOURNALS

1.Huff, D. (1966). Programmed Solution for Approximating an Optimal

Retail Location, Land Economics, Vol 42, pp 293303

2. Martineau, P. (1958). The Personality of the Retail Store, Harvard Business Review, Vol 36,
pp 4755.

3. Chandok, Jaspreet (2008). Choosing the Basic Building Blocks of Retail

Business, Rai Management Journal, Vol 5 (1), March, pp 1124.

4. Linguist, J. D. (1974). Meaning of Image: Survey of Empirical and

Hypothetical Evidence, Journal of Retailing, Vol 50, pp 2938.
WEBSITES

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3.www.wikipedia.com

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5.www.thehindubusinessline.com