SEMESTERSPRING2017

BRAND MANAGEMENT MKT624

Assignment No.1

Due Date: May11, 2017
Marks: _10__

Topic: BRAND MANIFESTATIONS/ FUNDAMENTALS

Learning Objectives:

To familiarize students with the concept of the fundamentals of a brand.

Learning outcomes:
This activity will help students to understand that why it is necessary to learn about the
fundamentals of brand and its practical implementations.

Scenario:

Customers while shopping observe brands as the most crucial element. A strong brand
relationship is developed in consumers minds by the values or attributes they perceive. Now-a-
days customers have become more distinctive with respect to their personality. They like clothes
which suit their personality and reflect their social class. Trendy and fashionable apparels have
now become more demanding among a broader range of individuals from different socio-
economic groups, which is directly linked with the growth of focused competitors to provide
branded products that reflects their values.

Alkaram Studio (a renowned clothing brand of Pakistan) was more focused upon generating
revenues and product oriented in the past. With the passage of time and advent of new clothing
brands in the market, Alkaram Studio observed decrease in customer loyalty and a reduction in
market value. Indeed, it was a challenging and thought provoking situation for Alkaram to cope
with the situation and getting back its past renowned position. After making certain changes and
implementing workable strategies Alkaram has now gained its past position to a great extent.
Requirements:

Being a student of Brand Management, discuss that how Alkaram Studio would have changed
its values to compete and regain its past position in the market place?
Note:
Answer should be to the point.
Copied material will be marked as zero.
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.

IMPORTANT INSTRUCTIONS
Students are advised to study the whole text carefully.
Try not to include any irrelevant material in the solution
Try to come up with precise and original answers.
Any act of plagiarism like copy paste from internet will result in ZERO marks.
Assignments reaching after the due date would not be considered.

OTHER IMPORTANT INSTRUCTIONS:

DEADLINE:

Make sure to upload the solution file before the due date on VULMS.
Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:

Use the font style Times New Roman or Arial and font size 12.
It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only

REFERENCING GuIDELINES:

Use APA style for referencing and citation. For guidance search APA reference style in
Google and read various website containing information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

RULES FOR MARKING

Please note that your assignment will not be graded or graded as Zero (0), if:
It is submitted after the due date.
The file you uploaded does not open or is corrupt.
It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF
etc.
It is cheated or copied from other students, internet, books, journals etc.

Good Luck