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  • The Coca Cola Company: We Provide Beverages

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    Talha Galaria
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    This document provides product-oriented and market-oriented definitions for The Coca Cola Company, KFC, and Nestlé S.A. The Coca Cola Company provides beverages and aims to refresh people in mind, body and spirit through inspiring brands and actions that create value. KFC runs restaurants and fast food in a fast, friendly environment for health-conscious customers. Nestlé's "Good Food, Good Life" mission is to offer consumers the best tasting and most nutritious options across food and drink categories from morning to night.

    Original Description:

    Mission Statement

    Original Title

    Mission Statement

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    This document provides product-oriented and market-oriented definitions for The Coca Cola Company, KFC, and Nestlé S.A. The Coca Cola Company provides beverages and aims to refresh people in mind, body and spirit through inspiring brands and actions that create value. KFC runs restaurants and fast food in a fast, friendly environment for health-conscious customers. Nestlé's "Good Food, Good Life" mission is to offer consumers the best tasting and most nutritious options across food and drink categories from morning to night.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    The Coca Cola Company: We Provide Beverages

    Uploaded by

    Talha Galaria
    This document provides product-oriented and market-oriented definitions for The Coca Cola Company, KFC, and Nestlé S.A. The Coca Cola Company provides beverages and aims to refresh people in mind, body and spirit through inspiring brands and actions that create value. KFC runs restaurants and fast food in a fast, friendly environment for health-conscious customers. Nestlé's "Good Food, Good Life" mission is to offer consumers the best tasting and most nutritious options across food and drink categories from morning to night.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Coca Cola Company

    Product-Oriented Definition

    We provide beverages.

    Market-Oriented Definition

    To refresh the world - in mind, body and spirit To inspire moments of optimism -
    through our brands and actions To create value and make a difference everywhere
    we engage

    KFC (Kentucky Fried Chicken)


    Product-Oriented Definition

    We run Restaurants, Fast Food.

    Market-Oriented Definition

    To sell food in a fast, friendly environment that appeals to pride conscious, health
    minded consumers

    Nestl S.A
    Product-Oriented Definition

    Market-Oriented Definition

    "Good Food, Good Life" is to provide consumers with the best tasting, most
    nutritious choices in a wide range of food and beverage categories and eating
    occasions, from morning to night.

    Nestl S.A
    Product-Oriented Definition

    Market-Oriented Definition

    "Good Food, Good Life" is to provide consumers with the best tasting, most
    nutritious choices in a wide range of food and beverage categories and eating
    occasions, from morning to night.

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