Beginning a Business

Plan
Gavriel Pincus and Delvin Ogando

Product Competition
1. HobbyKing Pulse Jet Red Head

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 2. Merlin M200XBL

3. Jetcat P-180RXI

Individual Product Analysis

1. Jetcat P-180RXI

a. Manufacturer

i. Jetcat

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 b. Quality Rating

i. Uber High

c. Approximate market share

i. 19% of the jet sale market.

d. Special Features

i. Internal kerosene start, internal EGT sensor,

Internal solenoids, new Bus-System fuel pump, single wiring
connection from ECU to engine, new miniature ECU V10.0, and a 3-
cell LiFe battery.

e. Strengths of the Product

i. Extremely efficient, good thrust to weight ratio,

lightweight.

f. Weaknesses of the Product

i. Extremely Expensive and an advanced learning

curve

g. Product Placement

i. Online stores such as www.dreamworksrc.com

h. Wholesale and Retail Prices

i. Wholesale- $3,000.00
ii. Retail-$3,395.00

i. Method of Promotion

i. Online advertising, word of mouth throughout

the hobby community, and industry recommendations.

2. Merlin M200XBL
a. Manufacturer
i. JetsMunt
b. Quality Rating
i. High
c. Approximate market share
i. 11% of the hobby jet market.
d. Special Features
i. Integrated Valves, brushless starter motor, and
a brushless pump
e. Strengths of the Product
i. Small, compact, good thrust to weight ratio.
f. Weaknesses of the Product
i. Highly expensive and extremely complex and
difficult to repair or modify.

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 g. Product Placement
i. Online Stores such as www.dreamworksrc.com
h. Wholesale and Retail Prices
i. Wholesale- $2,100.00
ii. Retail-$2,995.00
i. Method of Promotion
i. Online advertising and word of mouth
throughout the hobby community.
3. HobbyKing Red Head
a. Manufacturer
i. HobbyKing
b. Quality Rating
i. Low
c. Approximate market share
i. 15% of the RC pulse jet market.
d. Special Features
i. Valved instead of valveless, easy to set up, and
good dimensions for mounting on an RC vehicle.
e. Strengths of the Product
i. Included spare parts and ignitor, small,
lightweight
f. Weaknesses of the Product
i. Not durable, Inefficient, expensive for its thrust
output, unreliable.
g. Product Placement
i. www.HobbyKing.com
ii. Some small town hobby stores
h. Wholesale and Retail Prices
i. Wholesale- $79.99
ii. Retail-$99.99
i. Method of Promotion
i. Online Sales, Hobby store advertisements, and
word of mouth.

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Reverse Engineering
1. HobbyKing Pulse Jet Red Head

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 2. Merlin M200XBL

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 3. Jetcat P-180RXI

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Contacting Experts

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Conclusion

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 1. By analyzing the potential market, the owner then knows what products
are already out for sale and what products have yet to be invented.
2. Seeing as they are experts in their field, the end result of their opinion
could mean the difference between a successful product or one that fails.

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