Commercial Analysis

Entel Verano Casa de Arena

Link: https://www.youtube.com/watch?v=LR8kj9-VmMA

Kinds of Meaning: Associative meaning: This happens when he says:

Y obvio, una buena conexin a Internet. Emphasizing indirectly the
service of the company in question is good.

Kinds of Context: Linguistic Context. No words physically present during the

commercial.
Anaphoric Expressions: Anaphoric expressions with the word
Internet, then replaced by Banda Ancha or Navegacin.
Deixis: When the commercial says: Pedro siempre quiso tener una
casa en la playa, Este ao, cumpli su sueo. We tend to think its a
house built in a coastal city. But the visual physical context shows
that refers to a house literally on the beach. With this sentence we
can distinguish: personal deixis (Pedro) and temporal deixis (Este
ao). No Reference or Inference deictic.
Speech Acts: It has direct and indirect structures. Indirect when he
says, Ta weno? Referring to the Bathroom. Direct in the last part of
the spot, when a back voice talks about the service that Entel offers.
Presuppositions: When he says, Ta weno? Referring to the
Bathroom.
Politeness: No politeness, no fac acts. Because he only interacts with
the camera.
Cooperative Principle: Quantity, only in the last part when the back
voice talks about the Entels service. And relation, when the guy talks
about una buena conexin a Internet. That is the main idea of the
spot, a good conection everywhere (ciber-independencia).