ABSTRACT

Title : SUSTAINABILITY OF INTERNET MARKETING

BUSINESS
Researcher : Floradel L. Uy

Course : Master in Business Administration

Institution : Polytechnic University of the Philippines

Year : 2011

Adviser : Dr. Severino A. Espiritu

The Problem

The main objective of this study was to determine the sustainability of an

internet marketing business. Furthermore, it attempted to find out how the

different group of respondents differ in their perception on the sustainability of the

business

Research Methodology

The study adopted the descriptive method design which involves the

collection of data in order to test hypothesis and to answer questions occurring

the current status of the subject of the study. The population of the study was

composed of the 200 employees of the ____ internet marketing business where

the 135 employees were randomly selected to be the respondents.