Republic of the Philippines

Tarlac State University

College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

Framework of the Study

Working Title: “Impact of Brand Loyalty on Consumer Purchasing Behavior to the Students in College of Business and Accountancy of
Tarlac State University: An Empirical Study”
Authors: Kyla P. Agustin, Kate Nicole L. Bautista, Justine Lemuel D. De Guzman, Honey Lyne A. Magpantay, John Paolo M. Pabito, Gabriel
Emmanuel L. Salas, Arabela M. Valdez, Macyree R. Yumul

Theoretical Grounding
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descriptions]
Concepts needed in the study Visual of the Study Study Framework
Framework (Bulleted Format)
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focus on: 1. How does the framework here] framework, then provide the
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together to influence the study, and
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of the theories on the study] Research]

Insights:
 Republic of the Philippines
Tarlac State University
College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

Narrative of Study Framework

 Framework of the Study

 Purposes of the Research

o Major Goal
- To find out what influence customers mainly students in terms of where and what they purchase. In
doing so, the main goal of this research is to decipher what different brands or business needed to be
done to climb up the ranks in the industry.

o Specific Objectives/Questions
- To find out the respondent’s societal status that includes their demography and financial status
which are considerable factors of customers making a purchase. Another thing is finding out their
preferences them in making a purchase: the brand, price, quality, and quantity. Considering a lot of
 Republic of the Philippines
Tarlac State University
College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

influences that created an urge for the consumers to take. Lastly, this research aims to find out could
change their preferences if they are already trusting a certain brand.

QUESTIONS:

- What is the demographic profile of the students?

- What affects the consumers’ decision-making when it comes to products or services?

- What makes the consumers loyal to a specific brand?

- What factors contribute to the loyal consumers of a brand changing their preference?