Presentation of

Research Topics
Section: ABM 12-01

Group #: 4

Leader: Montebon, Jonald M.

Assistant Leader: Carlos, Chelsea Kieth S.
Secretary: Reyes, Anjela Jewel L.
Reporter: Vergara, Janine B. & Quevedo,
John Paul L.
File Manager: Dellona, Karylle M.
 Topic 1: Entrepreneurial Skills and Academic
Performance
Research Questions:
1.What are the entrepreneurial skills that ABM students have?
2. How does the academic performance of ABM students in business subjects
affect their entrepreneurial skills?
3. Is there a significant relationship between the academic performance of ABM
students in business subjects and their entrepreneurial skills?

Significance of the study: Conducting a research study on the relationship

between the entrepreneurial skills of ABM students and their academic
performance in business subjects would be a significant endeavor for the ABM
students. This study can be a helping tool for the student as it motivates the
students to exert more efforts in learning new discoveries and developing their
skills outside their comfort zones. It is ought to affect the students through helping
them in developing a new perspective about challenges and failures that they may
face along the way.

Proposed title: The Relationship Between the Entrepreneurial Skills of

Grade 12 ABM Students of UPHSD Molino and their Academic
Performance in Business Subjects
 Topic 2:  Marketing Strategies of Companies to
Increase Sales

Research Questions:
1.What are the factors to include in making marketing strategies for improving
sales?
2.What are the marketing strategies used to increase sales?
3. What are the marketing strategies used to increase sales?

Significance of the study: This study aims to teach students to know the
importance of marketing strategies in companies, especially in retail, online selling,
and food industries. It also aims to know the factors affecting the sales to be used
in making marketing strategies. The study will give the students ideas on how to
increase sales and help the company grow.

Proposed title: Quantitative Analysis on Managing Marketing Strategies in

Retail and Food Industries
 Topic 3:  Power of WOM in Promoting Business Sales

Research Questions:
1.What can you do to build up your word of mouth?
2.What makes the word of mouth the most powerful type of advertising?
3. Is the word of mouth is the most effective and efficient method of advertising?

Significance of the study: This study aims to identify Word of mouth is a

powerful communication medium that can we use in marketing plan and why can
we consider as a determinant of success of a business. The purpose of WOM is to
gain customers' trust and loyalty. Gaining trust can be difficult. People are looking
for reviews or recommendations. Thus, having a quality customer experience
encourages customers to talk about your products. This creates loyal customers,
which ultimately increases sales, customer satisfaction.

Proposed title: The Effectiveness of Word of Mouth in Increasing Sale of

Establishments in Molino 1
 Topic 4:  Effectiveness and Efficiency of Online
Shops

Research Questions:
1. What is the impact of online shops on local markets?
2. How do online shops affect the Philippine economy?
3. How often do people shop online?

Significance of the study: The significance of this study can help the people in
the Philippines, such as students and marketers. This study can help to add
profound knowledge, skills, and strategies to equip the researchers with hands-on
experience in managing small businesses. This can open up a huge opportunity for
marketers to tailor their marketing strategies to convert customers into repeat
buyers and keep them from switching to a competitor.

Proposed title: A Study on the Effectiveness and Efficiency of Online

Shops in the Philippines
 Topic 5: The Factors that Influence the Decisions of
the Students in Online Purchasing

Research
  Questions:
1. How does buying online affect your decision making?
2. What is the quality of the product that students purchasing?
3. What is the credibility of the online store that you are purchasing?

Significance of the study: This research aims to provide the researchers and
readers with more knowledge about the benefits and weaknesses of shopping
through online shops. This study can possibly be an instrument to the readers or
the future researchers to know the possible influences of online shopping that may
guide them improve their decision-making in purchasing.

Proposed title: Factors that affect the Online Purchasing Decision of the
Senior High School Students of UPHSD Molino