Chaker JAADI Mobile : + 216 98 319 648

Adress : Khezama Est immeuble le prestige E-mail :chakerjaadi@yahoo.fr

B 42. 4051 Sousse TUNISIA Married, 3children
Nationality : Tunisian / French Birthday : 02/11/1960

HOTEL General Manager

SKILLS
Sales & Marketing:

Optimization turnover via different levers (Average, revpac, RevPAR ...).

Preparation of business strategy.
Analysis of the customers satisfaction, their needs and develop action plan for
each department.
Participation in domestic & international tourism fairs.
Competitive Intelligence in the various brochures and on the net and developing
strategic response.
Marketing and sales: marketing plan, sales policy, yield management & revenue
management, sales trip, marketing budget.

Food & Beverage:

Optimization of the turnover of different food outlets of the hotel, banquets and
outside catering.
Preparation of manual banquet.
Control costs with especially good purchase procedure.
Customers Satisfaction.
Monitoring cycle buffet.

Financial & Budget :

Management of operating costs and revenues.

Set goals and monitor sales.
Establish a procurement policy properly.
Development of the investment budget, setting up saving action plan.
Ensure the monthly operating account and its evolution over the budget.

Management of Human Resources:

Manage the team.

Setting and monitoring Target.
Recruit, train, develop and evaluate.

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 PROFESSIONAL EXPERIENCE
Since January 2004
General Manager Hotel Diar El Andalous Ex Mercure ACCOR French Group
*****
Port El Kantaoui Sousse - TUNISE
301 rooms, 4 Junior suites, 1 prsidential suite, 3 confrence rooms & 3
tennis courts.
Complete responsibility of the hotel.
Presentation of the operating budget & investment budget.
Increase annual occupancy rate of around 10%.
Complete management.
Accommodation, catering, RH, Maintenance, Sales & Marketing.
Implementation Plan Sales & Marketing.
Establishment of rates policy.
Establishment of a saving action plan of the hotel and the hotel group.
Launched new beauty center (renewal, change of style, new fact sheet, new
price...).
Establishment of procedures by department.
Establishment of all inclusive concepts.
Signing agreement contracts with major European tour operators and corporate.
Implementation and Application of Yield Management & Revenue Management.
Establishment of the monitoring procedure "Focus ".
Complete definition of each position and department in the hotel.
The Hotel has received 2 Awards (MY TRAVEL UK market & SUNWAY Irish
market).

Year 2003
General Manager of 2 clubs Abounawas Monastir & Abounawas Sunrise ***
Monastir - TUNISIA
500 rooms

Complete responsibility of 2 clubs.

Presentation of operating budget & investment budget.
Improving revenue with the fusion of the 2 units.
Establishing a program of entertainment and catering in line with the concepts of
clubs.

From September 1999 to December 2002

General Manager Abounawas Boujaafar ****

Sousse - TUNISIA
240 rooms & first thalassotherapy center in Tunisia.

Full responsibility of the hotel & the thalassotherapy center.

Presentation of the operating budget and investment budget.
Revenue increased by 10 % with the total renovation of the wellness center.
Recruit, train crews operating in the thalassotherapy center.
Establishment of sales & marketing plan at the hotel and the center.
Signing of contracts with major European Tour Operators and rates to local
companies.

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From 1996 to October 1999
General Manager of the 2 clubs Abounawas El Borj & Abounawas Cap ***
Mahdia - TUNISIA
600 rooms
Budget preparation and presentation of Business Plan.
Reorganization complete teams.
Establishment of the new sales & Marketing policy:
improving the turnover of 2 Hotels and improving the room average rate with the
introduction of the formula All In.
Establishment of a new pricing policy.

From 1991 to 1994

Assistant hotel manager of hotel Abounawas Boujaafar ****
Sousse - TUNISIA
240 rooms

Opening of the hotel and the first thalassotherapy center in Tunisia.

Presentation of the operating budget and 3 year business plan.
Participate in the selection and recruitment of staff and senior management.
Comprehensive Operations Management: Lodging, food, HR, Maintenance, Sales
& Marketing.
Establishment of Tariff Policy.
Establishment of procedures by department.
Preparation and revision of the annual operating budget and monthly financial
statements.
Establishment of human resources policy (recruitment, training, motivation and
staff development).
Development of a specific program for improving customer satisfaction.
Signing of contracts with major European Tour Operators and rates to local
corporate.

ACADEMIC
1982 University studies in the Higher Institute Sidi Dhrif Sidi Bou Said
TunisTaking the BTS in hotel.

1980 Baccalaurat lettres.

OTHER
Coordinator of Abounawas chain during the following operations :
November 2003: Euro-Mediterranean Summit 5 + 5.
March 2004: Summit of the Arab League.
May 2004: Summit of the Arab League.
November 2005: World Summit on the Information Systems SMSI 2005.
February 2003: training regarding the formula "all inclusive" in hotel "Tower
One" in Sharm el Sheikh - Egypt.
2007 participation in Algiers training entitled "Income Master" of the Academy
Accor France.
2008 Participation in Morocco to training on "Crisis Management" Academy
Accor France with the participation of a senior France's GIGN.

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 FAIRS & CONGRESS
1995-2000 Participation at the fair in Utrecht Holland
1998 Participation at the fair in Pozna Poland
1999 tourism fair in Montreux Switzerland
2000 Participation at the fair France expo (thalassotherapy)
2002 Participation at the fair in Geneva Switzerland
2004 Participation at ITB Berlin
2002-2004 Participation in the fair BIT Milan
2006 Convention Accor Middle East Africa in Paris France

Computer :
Knowledge of Windows and software hoteliers.
Proficiency in MS Office: Excel, Word, Powerpoint, Access, Outlook and Internet

Languages :
French: read, written, spoken.
English: read, written, spoken.
German: read, written, spoken.
Italian: read, written, spoken.

Contries visited :
France / Italy / Germany / Switzerland / Belgium / Netherlands / Poland / Russia / Czech
Republic / Greece / Egypt / Morocco / Algeria / Hungary / Sri Lanka / Maldives / Austria

Interests & Miscellaneaous :

Sports: swimming, cycling.

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