Professional Documents
Culture Documents
In 2012, I was nearly out of options. I had moved across the country to
Los Angeles and then lost my savings on a failed start-up business. I had
a little room left on a couple of credit cards, a love for fashion and the
skills to design product so I risked it all and started Popular Demand.
I wanted to create something that couldnt be ignored. The brands
aesthetic and mentality had to be one and the same: bold, loud, and
unapologetic.
Popular Demand debuted with four t-shirt designs and zero fanfare. The
early reception to the brand and my all gas, no brakes mindset helped
change that quickly. In no time, we catapulted from those four t-shirts to
a full collection of headwear, tops, bottoms and accessories being carried
by hundreds of stores worldwide and worn by many of the cultures most
influential icons.
The Popular Demand team now consists of young, hungry individuals that
share my mentality and amplify my vision. We continue to create product
and live a lifestyle that is true to Popular Demand's roots bold, loud
and unapologetic.
Blake Ricciardi
FOUNDER & CEO
@BlakeRicciardi
WE VE BEE N
EVERYWHERE
We have a tendency to take over everything we touch. From the small screen
to the big screen, Instagram, Musical.ly, YouTube, music videos, ESPY Awards,
Grammys, magazine covers you name it weve been everywhere.
WE LIVE BY
OUR MOTTO
N O A P O L O G I E S
Our mentality is to do what we feel is authentic to ourselves and our
lifestyle. Our brand was built in Los Angeles, California. Our city
inspires us. Its given us the opportunity to live a lifestyle with no
boundaries. One night, youll catch us at one of Hollywoods biggest
nightclubs standing on VIP tables. The next night, well be smoking
hookah at a lounge chilling with your favorite hip hop star. No name
dropping needed everyone knows we keep a select circle.
If you check into our headquarters, you may run into your dream girl
doing a photoshoot, our team messing around with an unreleased tech
gadget or a world champion athlete playing Mortal Kombat against one
of our brand ambassadors. The work hard, play hard life couldnt be
more real around here. Were always on 100. Were not sorry for living
the way we do we thrive on it. Our product reflects who we are, our
experiences and our mentality.
PICTURED
NOT PICTURED
GETTING
STARTED
Weve always set the bar high. In a short period of time, weve exceeded
it. Weve created our own lane with our product, attitude and lifestyle.
Despite all of that, were just getting started.
PRESS / COLLABORATIONS
PRESS@PDBRAND.COM
CONTACT
CS@PDBRAND.COM
SOCIAL MEDIA
@POPULARDEMAND
POPULARDEMANDBRAND.COM