Professional Documents
Culture Documents
Organization development (OD) is a planned, organizationwide effort to increase an
organization's effectiveness and viability.
Warren Bennis, has referred to OD as a response to change, a complex educational
strategy intended to change the beliefs, attitudes, values, and structure of organization so
that they can better adapt to new technologies, marketing and challenges, and the
dizzying rate of change itself.
OD is neither "anything done to better an organization" nor is it "the training function of
the organization"; it is a particular kind of change process designed to bring about a
particular kind of end result.
OD can involve interventions in the organization's "processes," using behavioural
science knowledge as well as organizational reflection, system improvement, planning,
and selfanalysis.
Kurt Lewin (1898–1947) is widely recognized as the founding father of OD, although he
died before the concept became current in the mid1950s. From Lewin came the ideas of
group dynamics, and action research which underpin the basic OD process as well as
providing its collaborative consultant/client ethos.
The term "Organization Development" is often used interchangeably with
Organizational effectiveness, especially when used as the name of a department within
an organization. Organization development is a growing field that is responsive to many
new approaches including Positive Adult Development.
Overview
At the core of OD is the concept of organization, defined as two or more people working
together toward one or more shared goal(s). Development in this context is the notion
that an organization may become more effective over time at achieving its goals.
OD is a long range effort to improve organization's problem solving and renewal
processes, particularly through more effective and collaborative management of
organizational culture, often with the assistance of a change agent or catalyst and the use
of the theory and technology of applied behavioral science.
Although behavioral science has provided the basic foundation for the study and practice
of organizational development, new and emerging fields of study have made their
presence known. Experts in systems thinking, leadership studies, organizational
leadership, and organizational learning whose perspective is not steeped in just the
behavioral sciences, but a much more multidisciplinary and interdisciplinary approach
have emerged as OD catalysts.
These emergent expert perspectives see the organization as the holistic interplay of a
number of systems that impact the process and outputs of the entire organization. More
importantly, the term change agent or catalyst is synonymous with the notion of a leader
who is engaged in doing leadership, a transformative or effectiveness process as
opposed to management, a more incremental or efficiency based change methodology.
Organization development is a "contractual relationship between a change agent and a
sponsoring organization entered into for the purpose of using applied behavioral
science and or other organizational change perspectives in a systems context to improve
organizational performance and the capacity of the organization to improve itself"
Organization development is an ongoing, systematic process to implement effective
change in an organization. Organization development is known as both a field of applied
behavioral science focused on understanding and managing organizational change and
as a field of scientific study and inquiry. It is interdisciplinary in nature and draws on
sociology, psychology, and theories of motivation, learning, and personality.
The work force has also changed. Employees expect more from a day's work than simply a
day's pay. They want challenge, recognition, a sense of accomplishment, worthwhile tasks and
meaningful relationships with their managers and co-workers. When these needs are not met,
performance declines.
Today's customers demand continually improving quality, rapid product or service delivery;
fast turn-around time on changes, competitive pricing and other features that are best achieved
in complex environments by innovative organizational practices.
The effective organization must be able to meet today's and tomorrow's challenges.
Adaptability and responsiveness are essential to survive and thrive.
Teambuilding
Goal Setting
Group Facilitation
Creative Problem solving
Strategic Planning
Leadership Development
Management Development
Career Management
Conflict Resolution
Developmental Education
Interpersonal Communication
Human Resources Management
Managing Workforce Diversity
Organization Restructuring
High Involvement Work Teams
Sociotechnical Systems Design
Technical Training
Total Quality Management
Often described as "change agents," OD consultants come from varied backgrounds with
experience and training in organization development, organization behavior, psychology,
education, management and/or human resources. Many have advanced degrees and most have
experience in a variety of organizational settings.
There are both internal and external OD consultants. An internal OD consultant is a full-time
employee with a given organization. External consultants may be self-employed or on the staff
of a consulting firm. "Externals" work with one or more clients contracting for specific
projects.
WHO DO ORGANIZATION DEVELOPMENT CONSULTANTS SERVE?
OD consultants work with all levels of employees. Examples include:
• The Board of Directors, CEO or Vice Presidents -- during changes in corporate strategy,
mission, leadership development, technology or organization structure.
• Middle Managers -- within specific areas or across functions to identify sources of conflict
and barriers to performance, or help build a broader vision and more effective leadership.
WHAT TO EXPECT:
You can expect an organization development consultant to conduct an OD project in a timely,
cost-effective, well-coordinated and ethical manner.
In reaching an agreement or written contract with a consultant, you may want to discuss these
kinds of questions:
• Confidentiality?
OD SERVICES
Organization Development (OD) consultants provide services to improve organization
effectiveness and/or individual employee effectiveness. The purposes are to increase
productivity, work satisfaction and profit for the client company. The strategies appearing
below "Organization" and "Employee" Effectiveness are defined to help you become an
informed user of OD consultant services.
Organization Effectiveness
Consultants apply organization effectiveness strategies such as those shown below when there
are needs for assessment, planning, growth, quality improvement, teamwork and other
organizational changes.
Conflict Management - Bringing conflicts to the surface to discover their roots, developing a
common ground from which to resolve or better manage conflict. Consultants serve as
facilitator in a conflict situation or train employees to better understand and manage conflict.
Goal Setting - Defining and applying concrete goals as a road map to help an organization get
where it wants to go. (Can also be applied to employee development.)
Group Facilitation - Helping people learn to interact more effectively at meetings and to apply
group guidelines that foster open communication, participation and accomplishment.
Managing Resistance to Change - Helping clients identify, understand, and begin to manage
their resistance to planned organizational change.
Project Management - The general management of specific work, blending diverse functions
and skills, usually for a fixed time and aimed at reaching defined outcomes.
Self-Directed Work Teams - Developing work groups to be fully responsible for creating a
well defined segment of finished work.
Teambuilding - Improving how well organization members help one another in activities
where they must interact.
Total Quality Management - Through work process analysis, teambuilding, defining quality
and setting measurable standards, the consultant assists the organization in becoming more cost
effective, approach zero-defects and be more market-driven.
Employee Effectiveness
Consultants use employee effectiveness strategies such as those below when there are needs for
employee improvement in skill, commitment and leadership.
Career Counseling - Focused attention on goal setting, career selection and job seeking help
individuals make career decisions.
Creative Problem Solving - Organization members use practical problem solving models to
address existing problems in a systematic, creative manner.
Developmental Education - Training in basic requirements like, reading, writing and grammar.
Human Resource Management - Managing the function of hiring, compensation, benefits and
employee relations toward systematic goals of the organization's morale and productivity.
Leadership Development - Training in select areas which change managers to leaders. Includes
visioning, change management and creative problem solving.
Management Development - Training in various management skill areas with particular focus
on performance management, communications and problem solving.
Outplacement - Providing individual and group job search skills and services to employees
who have been affected by corporate downsizing. Typically paid for by the employer.
Stress Management - An individual growth workshop designed to arm and activate healthy
responses to stress. It enables participants to maximize positive stressors and minimize the
negative, both for themselves and others.
Time Management - An opportunity for individuals and organizations to effect higher levels of
productivity with the time they are allotted.
Workforce Diversity - Facilitating understanding between groups toward the goal where
differences among people in an organization become the strengths for competitive advantage,
productivity and work satisfaction.
Contractual relationship
Although neither the sponsoring organization nor the change agent can be sure at the
outset of the exact nature of the problem or problems to be dealt with or how long the
change agents' help will be needed, it is essential that some tentative agreement on these
matters be reached. The sponsoring organization needs to know generally what the
change agent's preliminary plan is, what its own commitments are in relation to personal
commitments and responsibility for the program, and what the change agent's fee will
be. The change agent must assure himself that the organization's, and particularly the top
executives', commitment to change is strong enough to support the kind of selfanalysis
and personal involvement requisite to success of the program. Recognizing the
uncertainties lying ahead on both sides, a termination agreement permitting either side to
withdraw at any time is usually included.
Change agent
A change agent in the sense used here is not a technical expert skilled in such functional
areas as accounting, production, or finance. He is a behavioral scientist who knows how
to get people in an organization involved in solving their own problems. His main
strength is a comprehensive knowledge of human behavior, supported by a number of
intervention techniques. The change agent can be either external or internal to the
organization. An internal change agent is usually a staff person who has expertise in the
behavioral sciences and in the intervention technology of OD.
The change agent may be a staff or line member of the organization who is schooled in
OD theory and technique. In such a case, the "contractual relationship" is an inhouse
agreement that should probably be explicit with respect to all of the conditions involved
except the fee.
Sponsoring organization
The initiative for OD programs comes from an organization that has a problem. This
means that top management or someone authorized by top management is aware that a
problem exists and has decided to seek help in solving it. There is a direct analogy here
to the practice of psychotherapy: The client or patient must actively seek help in finding
a solution to his problems. This indicates a willingness on the part of the client
organization to accept help and assures the organization that management is actively
concerned.
Applied behavioral science
One of the outstanding characteristics of OD that distinguishes it from most other
improvement programs is that it is based on a "helping relationship." Some believe that
the change agent is not a physician to the organization's ills; that s/he does not examine
the "patient," make a diagnosis, and write a prescription. Nor does s/he try to teach
organizational members a new inventory of knowledge which they then transfer to the
job situation. Using theory and methods drawn from such behavioral sciences as
(industrial/organisational psychology, industrial sociology, communication, cultural
anthropology, administrative theory, organizational behavior, economics, and political
science, ).The change agent's main function is to help the organization define and solve
its own problems. The basic method used is known as action research. This approach,
which consists of a preliminary diagnosis, collecting data, feedback of the data to the
client, data exploration by the client group, action planning based on the data, and taking
action.
Systems context
OD deals with a total system — the organization as a whole, including its relevant
environment — or with a subsystem or systems — departments or work groups — in the
context of the total system. Parts of systems, for example, individuals, cliques,
structures, norms, values, and products are not considered in isolation; the principle of
interdependency, that is, that change in one part of a system affects the other parts, is
fully recognized. Thus, OD interventions focus on the total culture and cultural
processes of organizations. The focus is also on groups, since the relevant behavior of
individuals in organizations and groups is generally a product of group influences rather
than personality.
Improved organizational performance
The objective of OD is to improve the organization's capacity to handle its internal and
external functioning and relationships. This would include such things as improved
interpersonal and group processes, more effective communication, enhanced ability to
cope with organizational problems of all kinds, more effective decision processes, more
appropriate leadership style, improved skill in dealing with destructive conflict, and
higher levels of trust and cooperation among organizational members. These objectives
stem from a value system based on an optimistic view of the nature of man — that man
in a supportive environment is capable of achieving higher levels of development and
accomplishment. Essential to organization development and effectiveness is the
scientific method — inquiry, a rigorous search for causes, experimental testing of
hypotheses, and review of results.
Organizational selfrenewal
The ultimate aim of OD practitioners is to "work themselves out of a job" by leaving the
client organization with a set of tools, behaviors, attitudes, and an action plan with
which to monitor its own state of health and to take corrective steps toward its own
renewal and development. This is consistent with the systems concept of feedback as a
regulatory and corrective mechanism.
Case history
The Cambridge Clinic found itself having difficulty with its internal working
relationships. The medical director, concerned with the effect these problems could have
on patient care, contacted an organizational consultant at a local university and asked
him for help. A preliminary discussion among the director, the clinic administrator, and
the consultant seemed to point to problems in leadership, conflict resolution, and
decision processes. The consultant suggested that data be gathered so that a working
diagnosis could be made. The clinic officials agreed, and tentative working
arrangements were concluded.
The consultant held a series of interviews involving all members of the clinic staff, the
medical director, and the administrator. Then the consultant summarized, the interview
data to identify specific problem areas. At the beginning of a workshop about a week
later, the consultant fed back to the clinic staff the data he had collected.
The staff arranged the problems in the following priorities
1. Role conflicts between certain members of the medical staff were creating
tensions that interfered with the necessity for cooperation in handling patients.
2. The leadership style of the medical director resulted in his putting off decisions on
important operating matters. This led to confusion and sometimes to inaction on
the part of the medical and administrative staffs.
3. Communication between the administrative, medical, and outreach (social
worker) staffs on mutual problems tended to be avoided. Open conflicts over
policies and procedures were thus held in check, but suppressed feelings clearly
had a negative influence on interpersonal and intergroup behavior.
Through the use of role analysis and other techniques suggested by the consultant, the
clinic staff and the medical director were able to explore the role conflict and leadership
problems and to devise effective ways of coping with them. Exercises designed to
improve communication skills and a workshop session on dealing with conflict led to
progress in developing more openness and trust throughout the clinic. An important
result of this first workshop was the creation of an action plan that set forth specific
steps to be applied to clinic problems by clinic personnel during the ensuing period. The
consultant agreed to monitor these efforts and to assist in any way he could. Additional
discussions and team development sessions were held with the director and the medical
and administrative staffs.
A second workshop attended by the entire clinic staff took place about two months after
the first. At the second workshop, the clinic staff continued to work together on the
problems of dealing with conflict and interpersonal communication. During the last half
day of the meeting, the staff developed a revised action plan covering improvement
activities to be undertaken in the following weeks and months to improve the working
relationships of the clinic.
A notable additional benefit of this OD program was that the clinic staff learned new
ways of monitoring the clinic's performance as an organization and of coping with some
of its other problems. Six months later, when the consultant did a followup check on the
organization, the staff confirmed that interpersonal problems were now under better
control and that some of the techniques learned at the two workshops associated with the
OD programs were still being used.
Understanding organizations
Weisbord presents a sixstep model for understanding organization:
1. Purposes: The organization member are clear about the organization’s mission
and purpose and goal agreements, whether people support the organization’
purpose.
2. Structure: How do we divide up the work? The question is whether there is an
adequate fit between the purpose and the internal structure.
3. Relationship: Between individual, between units or department that perform
different tasks, and between the people and requirements of their job.
4. Rewards: The consultant should diagnose the similarities between what the
organization formally reward or punished for doing.
5. Leadership: Is to watch for blips among the other boxes and maintain balance
among them
6. Helpful mechanism: Is a helpful organization that must attend to, in order to
survive which as planning, control, budgeting, and other information systems that
help organization member accomplish.
OD in Modern development
In recent years, serious questioning has emerged about the relevance of OD to managing
change in modern organizations. The need for "reinventing" the field has become a topic
that even some of its "founding fathers" are discussing critically.
With this call for reinvention and change, scholars have begun to examine
organizational development from an emotionbased standpoint.
For example, deKlerk (2007) writes about how emotional trauma can negatively affect
performance. Due to downsizing, outsourcing, mergers, restructuring, continual changes,
invasions of privacy, harassment, and abuses of power, many employees experience the
emotions of aggression, anxiety, apprehension, cynicism, and fear, which can lead to
performance decreases. deKlerk (2007) suggests that in order to heal the trauma and
increase performance, O.D. practitioners must acknowledge the existence of the trauma,
provide a safe place for employees to discuss their feelings, symbolize the trauma and
put it into perspective, and then allow for and deal with the emotional responses. One
method of achieving this is by having employees draw pictures of what they feel about
the situation, and then having them explain their drawings with each other. Drawing
pictures is beneficial because it allows employees to express emotions they normally
would not be able to put into words. Also, drawings often prompt active participation in
the activity, as everyone is required to draw a picture and then discuss its meaning.
Action research
Wendell L French and Cecil Bell define organization development (OD) at one point as
"organization improvement through action research". If one idea can be said to
summarize OD's underlying philosophy, it would be action research as it was
conceptualized by Kurt Lewin and later elaborated and expanded on by other behavioral
scientists. Concerned with social change and, more particularly, with effective,
permanent social change, Lewin believed that the motivation to change was strongly
related to action: If people are active in decisions affecting them, they are more likely to
adopt new ways. "Rational social management", he said, "proceeds in a spiral of steps,
each of which is composed of a circle of planning, action, and factfinding about the
result of action".
Lewin's description of the process of change involves three steps
"Unfreezing": Faced with a dilemma or disconfirmation, the individual or group
becomes aware of a need to change.
"Changing": The situation is diagnosed and new models of behavior are explored and
tested.
"Refreezing": Application of new behavior is evaluated, and if reinforcing, adopted.
The processes involved in planned change is through action research. Action research is
depicted as a cyclical process of change. The cycle begins with a series of planning
actions initiated by the client and the change agent working together. The principal
elements of this stage include a preliminary diagnosis, data gathering, feedback of
results, and joint action planning. In the language of systems theory, this is the input
phase, in which the client system becomes aware of problems as yet unidentified,
realizes it may need outside help to effect changes, and shares with the consultant the
process of problem diagnosis.
The second stage of action research is the action, or transformation, phase. This stage
includes actions relating to learning processes (perhaps in the form of role analysis) and
to planning and executing behavioral changes in the client organization. Included in this
stage is actionplanning activity carried out jointly by the consultant and members of the
client system. Following the workshop or learning sessions, these action steps are
carried out on the job as part of the transformation stage.
The third stage of action research is the output, or results, phase. This stage includes
actual changes in behavior (if any) resulting from corrective action steps taken following
the second stage. Data are again gathered from the client system so that progress can be
determined and necessary adjustments in learning activities can be made. Minor
adjustments of this nature can be made in learning activities via Feedback. Major
adjustments and reevaluations would return the OD project to the first, or planning,
stage for basic changes in the program.
ORGANIZATIONAL DIAGNOSIS
Organizational diagnosis is a process based upon behavioral science theory for publicly
entering a human system, collecting valid data about human experiences with that
system, and feeding that information back to the system to promote increased
understanding of the system by its members (Alderfer, 1981). Purpose of organizational
diagnosis is to establish a widely shared understanding of a system and based upon that
understanding to determine whether change is desirable.
Concept of system
Focus of attention
Diagnostic activities should focus its attention to two areas (a) subsystem areas (top
management, department, group, individual unit) (b) organization processes or
organizational health (decision-making process, communication patterns and styles,
relationships between interfacing groups, the management of conflict, the setting of
goals and planning methods).
People cannot be diagnosticians in systems in which they are full-fledged members due
to overt or covert vested interests. Diagnosticians must maintain role of researcher
(systematic, objective and result-oriented investigation) and must establish some type of
liaison system between the researcher and the elements of the systems. The liaison may
be an individual or a group.
Internal researchers can work in parts of a larger system in which they have not been or
currently are not members. But they cannot study their own groups and they generally
have a great deal of difficulty with parts of the system in which they have recently been
members.
Phases of organizational diagnosis
Entry
Primary objectives of entry are to determine which units of the system (individual, group
and organization) will participate in the diagnosis and to determine whether the
researcher and respondent can reach agreement about their respective roles during data
collection and feedback. Researchers may experience anxiety related to potential
acceptance or rejection by the respondent system. The more self-awareness and
experience the researchers have, the less these feelings will interfere with their
effectiveness during entry.
Data collection
The primary objectives of data collection are to gather valid information about the
nature of the system systematically and to prepare an analysis of that data for delivery to
respondents during feedback. Collection of data proceeds from less (unstructured
observation) to more structured methods (qustionnaires) to produce more valid data.
It is better to take a case history of the organization before observational data collection.
The case history should cover the followings:
1. Identification data: It includes organization name, location, type of organization,
5. Attitudes and relationship: Attitudes towards the task agents, relations to things
Feedback
Primary objective of feedback is to promote increased understanding of the client system
by its members. Effective feedback design relates the content of the feedback to the
process by which the analysis is delivered to the system. The process of feedback is the
composition of feedback meetings (i.e., who is present with whom), the ordering of the
meetings (i.e., which groups receive information first, which is second, etc.), the
behavior of the system during feedback and the behavior of the researchers within and
between feedback meetings. feedback is probably the period of maximum anxiety during
the entire diagnosis. If the system could tolerate the anxiety, system could learn its self.
CASE STUDIES
Organisation climate
Organizational climate is a set of properties of the work environment, perceived directly
or indirectly by employees, that is assumed to be a major force in influencing employee
behavior
Organizational cultures are generally deep and stable. Climate, on the other hand, is
often defined as the recurring patterns of behavior, attitudes and feelings that
characterize life in the organization (Isaksen & Ekvall, 2007). Although culture and
climate are related, climate often proves easier to assess and change. At an individual
level of analysis the concept is called individual psychological climate. These individual
perceptions are often aggregated or collected for analysis and understanding at the team
or group level, or the divisional, functional, or overall organizational level.
There are several approaches to the concept of climate, of which two in particular have
received substantial patronage: the cognitive schema approach and the shared perception
approach.
The first approach regards the concept of climate as an individual perception and
cognitive representation of the work environment. From this perspective climate
assessments should be conducted at an individual level.
Most of the organisations use this model of Climate to survey staff to identify and
measure those aspects of a workplace which impact on: stress, morale, quality of
worklife, wellbeing, employee engagement, absenteeism/presenteeism, turnover and
performance.
While an organisation and its leaders cannot remove every stressor in the daily life of its
employees, Organisational Climate studies have identified a number of behaviours of
leaders which have a significant impact on stress and morale.