Memo

To: Dr. Greg Wickliff

From: Laura Vinson, Patrick Sidlovsky, Zack Lantzy

Date: 6/24/2017

Re: Planning Memo for Brochure

Dr. Wickliff,

Below you will find the planning memo for our brochure.

Audience
Our audience will be students, faculty, staff, and members of the Charlotte community.

Distribution
Brochure will be distributed across the Venture Outdoor Leadership department, face to face, through
mail, and via email.

Cost
Each individual brochure cost will range from .75cents-$2.00. The cost will depend on the size, font,
and color used throughout the brochure.

Context/Situation
The brochure will be used for us to inform students, faculty, staff and community of Charlotte about
upcoming summer trips offered by Venture at UNC Charlotte. The brochure will also provide
information on history, contact info, professional staff, and their overall mission as a leadership
department.

Style
Logo UNC Charlotte main campus logo.

Fonts Fun and readable, remaining professional across the different sections.

Colors Black will be used for the majority of the brochure, will incorporate UNC Charlotte
green in the logo, and other images that are provided on ventures webpage.
Computing tools
We will be using InDesign to produce our brochure.