RULE BOOK

THE CONCEPT

HUL & CNBC-TV18 present L.I.M.E. 9, an inter B-School marketing and business challenge to
give students an opportunity to stretch their imagination and write the future!

PARTICIPANTS
Indias premier B-School students from the below institutes will participate in two zones.
Zone A:
IIM-Indore, XLRI, IIM-Lucknow, IIM-Calcutta, XIMB, IMT Ghaziabad, IIFT Delhi, MDI Gurgaon, FMS
Zone B:
IIM-Bangalore, IIM-Kozhikode, IIM-Ahmedabad, NMIMS, SIBM Pune, NITIE, SPJIMR, JBIMS, ISB.
This contest is open to all first year as well as second year students from these institutes
irrespective of their specializations.

WILD CARD ENTRIES

The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School
students from various parts of the country have begun to identify with it as a common forum for debate
and interaction. We have also received an overwhelming number of requests to expand the number of
colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive and encourage
the participation of B-Schools across the country, we introduced a concept called the wild card entry
in the third edition of L.I.M.E. and continue with that tradition, this year as well. Like the previous years,
a special challenge will be given to the students who will then enter the competition directly in the
semi-finals on equal ground with the other 18 B-Schools.
Students who register for the wild card entry will be able to access one exclusive HUL case study.
Of all the entries received in this section, HUL reserves the rights to shortlist 6 teams. These teams will
then come to the HUL Campus/CNBC-TV18 Studio in Mumbai for presentations and the top 2 teams will
enter the semi-finals with participants from the 18 B-Schools.

L.I.M.E. FOR STUDENTS GOING ON EXCHANGE

We have received several queries asking us if 2nd year students going on an exchange program can
register for L.I.M.E. In response, we are happy to share that, students going on exchange programs are
welcome to register for L.I.M.E. as long as they register as part of a 3 member team, in which not more
than one member is going on an exchange (i.e. two members will not be on an exchange).

TEAM RULES
Students have to register in teams of 3 only
HUL & CNBC-TV18 reserve the right to check the validity of the registration information
submitted at any point of time
Any deviation from the above will result in immediate disqualification of the entire team
Modification of team post registration will not be allowed
The contest will pan across six months and will take place in the following phases:

CASE STUDY ALLOCATION AND REGISTRATION

One case study will be allocated to each zone by a draw of lots and uploaded on
www.facebook.com/unileverdiariesindia
All teams will have to register themselves by logging on
www.facebook.com/unileverdiariesindia
Timelines for each zone will be uploaded on www.facebook.com/unileverdiariesindia (i.e, the
date for the case study release and the last date for submissions)

CASE STUDY: ROUND 1 - CAMPUS ROUND

A specific case study will be assigned to each zone, all institutes in one zone solve the same
case study
An HUL representative will visit the campus to launch the case challenge
Case briefs and mentor video clips can be downloaded from
www.facebook.com/unileverdiariesindia
This period is the window for research, analysis and brainstorming
Deliverables at the end of this phase:
~ A one page word write up about your idea, i.e. the teams idea on a page (Font: Arial, Font
size: 10, Line Spacing: 1)
Teams are requested to upload the same on www.facebook.com/unileverdiariesindia
Remember it is all the time one has to convince the Jury comprising of senior leaders from
HUL, CNBC-TV18 and the Marketing Faculty from your institute

ELIMINATION: ROUND 1A - HUL EVALUATION

Marketing Managers from HUL will evaluate the submissions from each institute
All teams in an institute are required to upload their entries on
www.facebook.com/unileverdiariesindia
The jury will then shortlist the 5 best entries to represent the institute in the campus
These top 5 entries result announcement will be on www.facebook.com/unileverdiariesindia
 THE PROCESS

ELIMINATION: ROUND 1B - JURY EVALUATION

The final 5 shortlisted teams (per college) will be required to present their solution to the jury to
compete for the top 2 positions on campus
Each team will be given 5 mins to convince the jury comprising senior leaders from HUL,
CNBC-TV18, the Marketing faculty
The top 2 finalist teams then (per college) will be required to present a detailed PPT of their case
solution along with a 30 seconds video (optional) on the same day
They will then have to present to the same jury
The jury will evaluate the final 2 teams performance based on a 15 mins presentation + 15 mins
Q&A and a 30 seconds video or any prototype relevant to the case solution (optional)
This jury process will be manged by L.I.M.E. team and will be conducted on campus at a
mutually convenient date and time, keeping the academic schedule in mind
CASE STUDY: ROUND 2 - SEMI FINALS
Every zone will be given a case for the Semi-finals (Common case for all institutes in the zone). The
cases will be uploaded on www.facebook.com/unileverdiariesindia
Every team will be assigned an HUL mentor to assist in Semi-finals presentations
Every team will be given 10 days for research, analysis and brainstorming
~ Deliverables at the end of this phase:
1. A powerpoint presentation (max - 5 mins)
2. A one page word write up about your idea, i.e. the teams idea on a page (Font: Arial,
Font size: 10, Line Spacing: 1)
3. A 30 secs video (optional) (format: mpeg)
Teams are requested to share the same with the L.I.M.E. team (email IDs to be shared later as well as
uploaded on www.facebook.com/unileverdiariesindia

ELIMINATION: ROUND 2 - JURY EVALUATION

The winning teams from all 18 B-Schools and top 2 wild card teams will then be invited to present to a
special jury at the CNBC-TV18 Studio/HUL Campus in Mumbai
The teams will be evaluated on the basis of their 5 mins. presentation to the Jury and 15 mins Q&A
The travel and stay for each of the semi-finalists (i.e. the one team representing each of the
18 B-Schools in the semi-finals and 2 wildcard teams) will be provided

ROUND 3: DETAILED GROUNDWORK AND MENTORING

4 Finalist teams will be assigned a new case brief to analyse for the Grand Finale
These teams will be able to interact with their mentor for any conceptual clarity, discussion etc. - via
mail or phone
~ Your deliverables at the end of this phase:
1. A powerpoint presentation (max - 5 mins)
2. A one page word write up about your idea, i.e. the teams idea on a page (Font: Arial, Font size:
10, Line Spacing: 1)
3. A 30 seconds video (optional) (format: mpeg)
 THE PROCESS

GRAND FINALE
The final presentation will be a 20 mins long interaction per team (5 mins presentation + 15 mins Q&A)
The 4 Finalist teams will present to the final jury consisting of the most revered names in India Inc.
Advertising & Marketing specialists and academicians in the Grand Finale, the schedule for which will be
agreed
The Category Heads and Marketing Managers and faculty members who mentored the top teams would be
invited to attend the Grand Finale
The auditors will collate the final score and the final results will be declared by the jury on the same day
itself

PRIZES
Campus Rounds: The winning team will be awarded a cash prize of INR 1,00,000 and each member will
be fast-tracked to the prelim interview round of the Unilever Future Leaders Programme to be a
Management Trainee (Sales & Marketing) for 2nd year students and Unilever Internship Leadership
Programme (Sales & Marketing) for 1st year students during campus placements
Grand Finale winners: The winning team in the Grand Finale wins a grand prize of INR 10,00,000 and
each member will be awarded a Final Pre-Placement Interview for the Unilever Future Leaders Programme
to be a Management Trainee (Sales & Marketing) for 2nd year students and Unilever internship leadership
Programme (Sales & Marketing) for 1st year students at HUL
The team would also win a ticket to the global stage and participate amongst equals at an international
level in Unilever Future Leaders League The Unilever case study challenge, where teams represent
their respective countries at a global level and get to meet senior leaders. A cash prize of INR 3,50,000
would be awarded to the 1st runner up team, INR 2,00,000 to the 2nd runner up team and INR 1,50,000
to the 3rd runner up team.

Please Note:
All Timelines & Deadlines at all stages will be updated on www.facebook.com/unilverediariesindia and
www.limeonline.org

For more information, please log on to www.limeonline.org