School Year Round

Dinner
Presented by:

Alex Adair Alexa Curry Amber Hassen Laura Hurtado

 Table of Content

1. Introduction 1
1.1 Objective of Proposal 1
1.2 Why in Dallas? 1
1.3 The Effects of the Proposal 1
1.4 Summation of the Proposal 2
2. Background 2
2.1 The Problem 2
2.2 7-Elevens Past Philanthropies 4
3. The Proposal 5
3.1 Outline 5
3.2 The Program 5
3.3 Budgeting 6
3.4 Staffing 8
3.5 Plan and Schedule 9
Conclusion 11
References 12
1. Introduction

1.1 Objective of Proposal

Dallas has seen an increase in childhood hunger in the past 17 years. This problem has
not been properly addressed, resulting in what seems to be a never ending cycle
negatively impacting the economy of Dallas. The board members of 7-Eleven have
designed a plan to present a solution of the Dallas Chamber of Commerce concerning
childhood hunger throughout the Dallas area. The proposal consists of a program that
can potentially have a positive effect on the socio economic status of Dallas through not
only combating childhood hunger, but also providing educational assistance as well.
The goal of this program is to launch the program at 6 centrally located elementary
schools throughout the Dallas Independent School District and slowly expand and add
more locations in Dallas ISD and eventually spread to all school districts in the
Dallas/Fort Worth metroplex.

1.2 Why in Dallas?

Dallas ranks number two in having the highest percentage of children in poverty
according to the Dallas News (Hobbs, 2016). As a result of poverty, families do not have
the necessary funds to provide essential nutrients to their children. 7-Eleven is
headquartered in Dallas, and has been very involved by giving back to the community
through corporate social responsibility with The Triple P Plan. There are already several
programs that are aimed to reduce the company's energy and packaging footprint, as
well as increasing the corporate giving. We have decided to focus in on the youth,
specifically those that do not have a sufficient food source. In order to increase the
economic standing and well being of the Dallas metroplex, 7-Eleven has found a way to
potentially put an end to all of these problems.

1.3 The Effects of the Proposal

With the launch of School Year Round Dinner, 7-Eleven strives to provide children with
the necessary nutrients as well as educational assistance to help put a stop to the cycle
of poverty here in Dallas. This program will decrease the amount of children that are
hungry every night because they suffer from food insecurity, by providing potentially
140,000 students and their families dinner. In addition to ending childhood hunger, the
program aims to increase overall levels of intellectuality among students in Dallas ISD,
whether they are in kindergarten learning to read and write, or in high school preparing
for the SAT or ACT.
1.4 Summation of the Proposal
7-Eleven has created a program to target the heart of the problem involving childhood
hunger among students in Dallas ISD, as well as their families. This program will work
towards putting an end to childhood hunger by providing dinner to the families that
cannot afford to put food on the table each night. The program will provide dinner
Monday-Friday in six centrally located elementary schools so all families have
convenient access. Because food insecurity is positively correlated with low academic
performance, the program will also provide volunteer tutors. The proposal aims to
provide children with dinner each night, along with tutoring to ensure the students
continue their education instead of dropping out.

2. Background
Dallas is ranked #2 in having the highest percentage of children in poverty according to
Dallas News (Hobbs, 2016). It states that almost 90% of students are not likely to get
dinner outside of school (Hobbs, 2016). Of the 158,000 students that attend school in
Dallas ISD, roughly 140,000 of them rely on school-subsidized meals for breakfast and
lunch (Hobbs, 2016). This means that nearly 90% of children go from lunch until
breakfast the following day without a guaranteed meal for dinner.
Dallas as a whole faces serious
consequences, such as poor economic
stability, due to the high percentage of
children that go without food. This
oftentimes leads to falling behind in
school and in the long run, dropping out
of school altogether. Figure 1.1 shows
that Dallas ISD ranks number 2 in the
state of Texas for poverty at 89%,
behind San Antonio with a poverty rate
of 96%.

2.1 The Problem

According to the Dallas News, almost 90% of students in Dallas ISD qualify for free or
reduced school lunches and are classified as being in high poverty and that of the 231
schools in the school district, 206 of them are high poverty schools (Hobbs, 2016).
Low-income students make up a majority of all but 8 schools in Dallas ISD, and of those
8 schools, 2 are neighborhood schools and the other 6 are magnet schools with
selective admissions.
The figure below demonstrate the poverty levels throughout Dallas ISD. Figure 1.2
shows the poverty level increase from 1999 to 2015. In 1999, 7 schools were in low
poverty and in 2015 4 of those schools were in low poverty. The decrease in the
number of schools in low poverty is due to the increase in the amount of schools in high
poverty. In 1999, 26 schools were in mid-low poverty and in 2015 there were 5 schools
in low-mid poverty. The decrease again is due to the large increase of schools in high
poverty. In 1999, there were 54 schools in mid-high poverty and in 2015 there were 16
schools in mid-high poverty. Again, the decrease is due to the
increase of schools in high poverty. In 1999, there were 129
schools in high poverty, and in 2015 there
was 206 schools in high poverty. This shows
that the poverty rate in schools has
significantly increased from 1999-2015.

There is a growing need for aid in the Dallas

community that must be tackled effectively
and efficiently. The 7-Eleven corporation has
been contributing immensely to the
communities that their stores are based in.
Hunger Busters Dallas states that children
who are from families who do not have a
sufficient food source are more likely to have to repeat a grade in
school, and also have significantly lower test scores compared to
their peers who do not suffer from shortage of food. Food insecurity is a result of
economic instability, and the cycle of poverty isc more likely to repeat itself when a child
has low academic performance.

According to For a Better Texas (2016), children experience delays in emotional,

intellectual and physical growth when they are food insecure and lack essential
nutrients. Because of this, students who are food insecure are more likely to skip
school and have a lower chance of graduating high school, which then eliminates their
chances of attending college, which directly impacts the socio economic status of
Dallas. This impacts the socio economic status of Dallas because children from Dallas
are not attending college, or even graduating high school. What this means is that they
most likely will not become contributing members of society.
2.2 7-Elevens Past Philanthropies
As previously stated, 7-Eleven has developed the Triple P Plan as a way to give back
and get involved in the community through corporate social responsibility. The three Ps
in the Triple P Program are the people, the planet, and our products.

For the people, the goal that 7-Eleven has is to increase corporate giving to 1% of
operating net income each year, by the year 2025. 7-Eleven is committed to giving back
and getting involved to make a difference in communities. This is done through
programs that directly and positively impact the education and safety of the community.

The Project A-Game program is a designed to enhance youth development

through education as well as play to ensure children establish a strong
foundation.
Operation Chill is a program that aims to reduce the crime rate along with
improving the relationship between the youth and the police.
7-Eleven also supports military families. Several programs have been created to
promote military hiring practices and target the hiring of veterans as well as
provide support to military families.

For the planet, the goal that 7-Eleven has is by 2025, to reduce the energy footprint in
stores and offices by 20%. To make this happen, 7-Eleven has already implemented
several measures to reduce the footprint, such as switching to LED lighting and low-flow
faucets.

For our products, 7-Eleven has a goal by 2025 to reduce our packaging footprint by
20%. One way to meet this goal is by creating environmentally friendly packaging. Many
of the solutions are paper-based that come from sustainable resources. Another goal of
7-Eleven is to create nutritious and healthy foods that are fresh and affordable, as well
as fit customer's lifestyle needs.

7-Eleven has done so much for the

Dallas community from reducing
crime, to developing women. School
Year Round Dinner is aimed to help
the people, with a focus on the
children. We strive to provide
children with the necessary nutrients
as well as educational assistance to
help put a stop to the cycle of poverty
here in Dallas. Further development
 of our companys social responsibility can be focused on one main goal of having a
stronger connection in understanding childrens needs.

3. The Proposal

3.1 Outline
7-Eleven will provide the children with the necessary nutrients as well as educational
assistance through School Year Round Dinner. 7-Eleven will accomplish the goal of
eliminating childhood hunger in the Dallas area with the help of volunteers, donations,
and a detailed plan with a timeline.

The short term plan is to decrease the amount of children who are hungry, which is
leading them to skip school and have a low academic performance. We will execute a
long term plan by growing the program to reach other school districts, not just Dallas
ISD, which will positively impact the socio economic status of Dallas as a whole.
Implementing the program to start on the first day of the 2017-2018 school year will help
us achieve these goals.

3.2 The Program

To qualify for school year round dinner, the student must already receive subsidized
lunches due to low household income. The entire family is able to qualify as well so that
the parents and siblings of the student can receive meals as well. The programs will be
held at 6 centrally located elementary schools throughout Dallas ISD. We chose
elementary schools to host the program because students are released from school
early, around 2:30, and the staff and volunteers will have plenty of time to access the
kitchen and cafeteria space to prepare for dinner. The kitchens in schools are also large
and equipped to produce large amounts of food. The 6 elementary schools that we will
be utilizing are centrally located so all families will have convenient access to at least 1
of the locations. The 6 schools included are Mark Twain Elementary, Lorenzo De
Zavala Elementary, Anne Frank Elementary, Victor H. Hexter Elementary, Thelma
Elizabeth Page Richardson Elementary, and Ebby Halliday Elementary.

Dinner will be served from 5-7 every night, and it will operate just as it would during the
school day, cafeteria style. Families can choose to either take their food to go, or eat
their food there at the tables in the cafeteria. The way we will keep track of who is
receiving their food, and to ensure people are not abusing the program is to implement
a punch card. The punch card will be given out every week at school to students across
Dallas ISD who qualify for subsidized meals, with the address to the location they can
 visit printed on the back of the card. Each student's card will have their name on it as
well as the number of people in their family so that they can receive meals for the entire
family. The student and their family will go through the cafeteria line, receive their
dinner, and the card will be punched at the end of the line where the check-out is
located.

Along with students receiving free dinner, they also can take advantage of the tutoring
services we will be offering. We spoke with teachers throughout Dallas ISD and dozens
of them agreed to attend the program and offer group tutoring for students who need
help either with homework or preparing for tests in school or even the SAT or ACT.
There are also a large amount of high school and college students who have showed an
interest in volunteering to help the younger students.

3.3 Budgeting
According to Sherman (2016), when budgeting for a non-profit organization there needs
to be an estimation of the anticipated amount of funds that will be received and the
actual true amount of those costs. Therefore, our budgeting strategy will consist of using
different tactics that reduce the amount of money 7-Eleven will have to use and bring in
more grants to provide for the community.

*Budget is based on 1 elementary school location*

Premade food
Students:
5 days x 150 students=750 meals x 36 schools weeks= $27,000 for one school year
Families: we estimated the cost of food based on family size
Household size of 2: 5 days= 10 meals x 36 weeks= $360 per family for 1 school year
Household size of 3: 5 days= 15 meals x 36 weeks= $540 per family for 1 school year
Household size of 4: 5 days= 20 meals x 36 weeks= $720 per family for 1 school year
Household size of 5: 5 days= 25 meals x 36 weeks= $900 per family for 1 school year

Staff
Tutors:
Teachers: $10 per hour x 2 hours= $20 per teacher x 5 teachers= $100 per day.
5 days per week x $100= $500 per week x 36 school weeks= $18,000
High School National Honor Society members:
Volunteered time
College education majors:
Volunteered time
Kitchen Staff:
Chefs: $10 per hours x 4 hours= $40 per chef x 5 chefs= $200 per day
5 days per week x $200= $1,000 per week x 36 school weeks= $36,000

Space and Equipment

Space and equipment donated by each school.
Electricity: $150 per month x 10 months= $15,000
Cleaning: $40 per day x 5 days per week= $200 x 36 weeks= $7,200

Miscellaneous
Drinks: $1,000
Kitchen Supplies: $1,000
Tutoring supplies: $1,000
Food handlers license: $1,000
5K race: $2,000

Charitable contributions made by 7-Eleven

Donations matched by 7-Eleven: $75,000 (minimum) per year.
Another way we will accumulate the needed funds is through fundraising and donations.
One strategy to raise money is to leave drop boxes at the cashier counters at a majority
of our 7-Eleven locations. Another strategy is for the cashier to ask customers if they
would like to donate at least a dollar or more to help feed children and families in need
in the Dallas area. Those that say yes will write their name on a lunch bag shaped
paper slip and it will be hung on a bulletin board at the center of the store to display the
amount of donations being made. We can turn this into a friendly competition between
different store locations as well. Along with the cashier verbally asking the customer if
they would like to donate, the credit card machine could ask anyone using a card would
you like to donate to help feed a family in need? and then they would just select yes or
no, as that is a quick and easy way to ask for donations. 7-Eleven will also match every
dollar that is raised, and make a large donation at the end of every month.

In order for the program to be successful, we will need the appropriate space and
equipment. To launch the program, we will start at 6 different elementary schools that
are centrally located, so students across Dallas ISD have convenient access. Members
of the school board can already see the direct and immediate effects that our program
will have on a majority of the students, so all 6 of these schools have agreed to donate
not only the cafeteria space to hold the programs every night, but also the kitchen space
and equipment. This eliminates a large portion of the cost.
3.4 Staffing
Our program wouldnt be made possible if it wasnt for the help of all of our generous
volunteers that have donated their time to help ensure that Year Round Dinner is a
successful program.

Staff
4 volunteer high school National Honor Society members per day
4 volunteer college education majors per day
10 community volunteers per day
5 teachers per day
5 chefs per day

For the tutoring aspect or the program, we spoke with teachers throughout Dallas ISD,
and dozens of teachers, across all grades and subjects, agreed to attend the program
and offer group tutoring for students. These teachers will be paid $10 per hour and
supplies will be provided. Along with teachers, there are also a large amount of college
students from UT Dallas, UNT, and SMU who have showed an interest in volunteering.
Most of these college students are studying education and childhood development and
are eager to gain experience in their field of study. To officially recruit them, we will send
a member of 7-Eleven to each campus to give brief presentations to education classes
and ask for volunteers to sign up for different days to ensure all slots are filled with
volunteers. Once we have their contact information, we will send out monthly emails
with a signup genius where they can sign up for days every month. We will do the same
thing for the teachers, and send them emails every month so they can sign up for days
to wish.

Staffing for our after school food program will consist of chefs, those who will distribute
food to the families via a lunch line structure. These chefs will be paid $10 per hour and
all necessary equipment will be provided by the school. There will also be community
volunteers who will be walking around making sure that all the families get what they
need and ensuring community satisfaction. All of our volunteers will be required to go
through background checks and to have food handling certification. These steps are
precautions to avoid any unnecessary trouble that could unfold without them.

3.5 Plan and Schedule

In order to make sure Dinner Year Round is successful, we have come up with a
detailed timeline explaining all of the steps necessary to launch the program.
To kick off this program, we will primarily focus on schools in Dallas ISD, becuase 206
of the 231 schools in the district are high poverty schools that are made up of
low-income students. We plan to spend April 2017-August 2017 finding volunteers in
the community, as well as teachers and high school and college students. To do this,
we will attend meetings at high school NHS meetings to recruit high schoolers that are
in need of volunteer hours. To recruit teachers to volunteer, we will speak at their
monthly staff meeting in April. We have already spread the word among teachers and
already have several volunteers, but the more the merrier. We will also give
presentations in college classes in the education department to students who are
interested in gaining experience by tutoring students.

We will also spend these 5 months gathering the funds to kick off the program. In July,
we will hold a 5K race in downtown Dallas, with a $25 entry fee per person, where
100% of the money raised will go straight to Dinner Year Round. We have set aside
$2,000 in our budget to pay necessary staff and provide healthy snacks. But the
majority of the staffing will be volunteers from 7-Eleven along with community
volunteers. We anticipate that once the program is up and going, and people in the
Dallas area can see the impact of their small contributions, that the donations will pick
up and we will be able to steadily grow the program.

In May, before school is out for the summer, we will give all of the schools in Dallas ISD
a flyer with all of the information about the program, including details about the food,
dates, times, additional services, as well as the school they are zoned for and who can
attend. This flyer will be sent home with all of the students that rely on
school-subsidized lunches. We want to send this flyer out to all of the families in need
several months before the program kicks off so that they can plan accordingly so that
the whole family can attend and benefit. All of the schools in Dallas ISD will also include
a reminder about the program in their back to school newsletters that are sent out early
August before school starts, in case parents have forgotten about the program.

To ensure that things run smoothly, the volunteers on the food prep team will spend the
weekend before the launch of the program, August 26-27, in the kitchens of the
elementary schools. They will be able to familiarize themselves with the equipment as
well as get to know the other volunteers they will be spending time with. The food that is
prepared this weekend will be available, free of charge, to families in Dallas ISD that will
be participating in the program. These 2 nights will be a back to school bash as well as
a meet and greet for the families. Students will be able to see their classmates that they
may not have seen all summer. Parents will have the opportunity to meet parents of
other students that they have not met before. Students and their families will also have
the chance to meet and thank the volunteers that are making the program possible.

The program will launch on August 28, 2017, the first day of school in Dallas ISD, at the
6 centrally located elementary schools. The program will be closed on all national
holidays and will not operate during Christmas and Spring break. To monitor progress,
we will keep track of how many people are attending the after school program. We will
also ask the schools in Dallas ISD to provide us with average grade updates once a
month. We will be able to compare average grades from month to month and will
hopefully see an overall increase.

Conclusion

Our program addresses childhood hunger and the ever growing need to eliminate it. We
explain what we hope to do and how we accomplish our mission through our descriptive
timeline, precise budgeting plan and extensive volunteer staff and corporate workers
taking care of the community. This program that 7-Eleven will be implementing will
reduce the amount of hungry children in Dallas. The added bonus of educational
assistance will serve as a way for children to become focused on their school work
rather than focusing on where or when their next meal might be. This will encourage
them to focus on their academics and prevent low academic performance which can
eventually result in dropping out of school. 7-Eleven has taken the correct measures to
ensure this proposal will be organized, successful, and leave a positive impact on the
Dallas community.

7-Eleven plans to lead a program that offers students and their families dinner and
tutoring during the school year. We are going to increase aware for children who are
food insecure and come from low income families by providing free meals. While, we
decrease the number of families who are in poverty by educating students and parents
to realize how valuable education truly is. The less families we have in the Dallas area
who are struggling to make ends meet, the better our overall socio economic is for us.

Making a change in the Dallas ISD community is just the start to ending child hunger.
7-Eleven hopes to inspire other companies to focus on the importance of maintaining a
strong corporate social responsibility initiative. Consumers have a positive outlook on
companies that focus on social issues that do not directly impact their profit. This results
in an increase of profit because of the positivity and thoughtfulness that comes with
supporting a cause. Therefore, creating a chain reaction of companies helping their
local communities can leave a huge influence that can eventually spread globally and
inspire others to lend a helping hand.
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