After the release of his second critically acclaimed album Channel Orange in 2012, Frank Ocean went on a 4 year

hiatus leaving
his fans speculating for years, desperate for new music. Then in 2016, Blonde was released, in addition to a visual album
Endless in a heavily choreographed release.

The visual style is in line with

the cover art for the album as The text on the front is minimal,
well as a magazine released in seeing as most of his fans
line with the album. This already knew of the project and
magazine was entitled Boys there was already a massive
Dont Cry. This helps to amount of hype surrounding the
strengthen Frank Oceans album.
brand.
Several alternate covers
were released, all featuring
artwork seen in the
magazine. There was a
heavy sense of one single
overlapping visual style seen
in all materials related to the
album. This creates a tied in
experience for the artists
audience.