After the release of his second critically acclaimed album Channel Orange in 2012, Frank Ocean went on a 4 year

hiatus leaving
his fans speculating for years, desperate for new music. Then in 2016, Blonde was released, in addition to a visual album
Endless in a heavily choreographed release.

The poster features a

photo of Frank at a race
track with a helmet on. The text on the front is minimal,
This is representative of seeing as most of his fans
the artists love for cars already knew of the project and
and driving in general. there was already a massive
The logo seen on his amount of hype surrounding the
jumper was leaked album.
months in advance,
causing more anticipation
for his fans which
assumed this was the
new albums logo.
The visual style is in line with
the cover art for the album as
well as a magazine released in
line with the album. This
magazine was entitled Boys
Dont Cry. This helps to
strengthen Frank Oceans
brand and also provides context
towards some of the songs on
the album.
Several alternate covers of the poster were
released, all featuring artwork seen in the
magazine. There was a heavy sense of one
single overlapping visual style seen in all
materials related to the album. This creates a
tied in experience for the artists audience.
Note how on some covers the title is spelt
with an e on the end and some spell it
without. Whilst some could assume this was
a mistake, it was actually done intentionally
because it is referring to the masculine and
feminine versions of the word. As it is spelt
both ways it could be alluding to Franks
sense of identifying with both traditionally
male and female viewpoints and being
unable to balance these. This attention to
detail whilst at the same time being so
minimalistic is why I especially like these
posters.