Professional Documents
Culture Documents
Using a combination of surveys and interviews, interviewed 181 readers about leisure reading.
this research project explores the relationship be- "Finding without Seeking" focuses on one facet of
tween educational and recreational outcomes of her interviews. Ross and her students asked sub-
leisure reading, the importance of learning to the jects to tell them about the one book that had the
leisure reading experience, the role of learning in greatest meaning for them. As part of the larger
leisure reading, and the edu- discussion of their great book, nearly all of the
Jessica E. Moyer cational outcomes reported subjects reported some educational outcomes of
by leisure readers.Interview fiction reading, the most common being awak-
JessicaE. Moyer is Reference and transcripts and survey data enings, new perspectives, and the expansion of
Instruction Librarian,Milne Library, were used to create a model possibilities. The purpose of this study is to look
State University ofNew York College at of four categories of edu- further at what, in terms of education, readers
Oneonta.A summary ofthe research cational outcomes from lei- get from leisure reading materials, by asking the
was presentedat the 2005 ALA Annual sure reading: (1) people and readers themselves about educational outcomes
Conference in Chicago at the Library relationships; (2) countries, during leisure reading experiences. For the sake
Research Roundtable/ 4 StarResearch cultures, and history; (3) life of clarity and inclusivity in this article the term
Forum on June 26,2005. This research enrichment; and (4) different leisure reading will be used to refer to all types of
was alsosubmitted as the written perspectives. The articlecon- recreational or pleasure reading, including fiction
reportfor a Certificatein Advanced cludes with recommendations and nonfiction.
Studies Project,in partialfulfillment of for integrating these results Based on Ross's research and anecdotal evi-
the degree of CertificateofAdvanced into practiceand suggestions dence about educational outcomes from leisure
Studies, GraduateSchool ofLibrary for further research. reading, this project proposes to investigate the
relationship between educational and recreational
andInformation Science, University of
Illinoisat Urbana-Champaign,Decem- i n 2000, Catherine outcomes of leisure reading, using a survey in-
ber 6,2004. Submitted for review July Sheldrick Ross pub- strument and follow-up interviews. The hypoth-
21,2005 and acceptedfor publication lished, "Finding,with- eses are that there will be a relationship between
February9, 2006. out Seeking: What educational and recreational outcomes for leisure
Readers Say about the Role readers and that educational outcomes will be an
of Pleasure Reading as a important aspect of the leisure reading experience.
Source of Information."' It is also thought that there will be more than one
Reference &User Services Quarterly, This was one of several ar- type of educational outcome and that the different
vol. 46, no. 4, pp. 66-79
2007 American Library Association. ticles that resulted from her outcomes will have varying levels of importance
All rigMts reserved. multiyear study of readers.2 for individual readers.
Permission granted to reproduce for Over the course of several One of the ideas investigated in this project
nonprofit, educational use. years, Ross and her students was the concept of a single book or reading experi-
ence serving multiple purposes. The specific area found that this was still a thriving area in Europe
of interest was books that are traditionally mar- and Australia. In the last few years, Shearer, Ross,
keted as leisure reading materials, on the theory Chelton, and Saricks have been some of the people
that while a book may serve the primary purpose important to the development of fiction studies in
of leisure reading material, it may also serve a sec- North America. Outside of the many journal ar-
ondary purpose as an educational tool. And for ticles listed in the author's review, two books that
some people, this secondary role may be of great are important to highlight are Guiding the Reader
importance. This is important for librarians to to the Next Book and the Readers' Advisor's Com-
understand because in order to be able to suggest panion'3 Both collections are excellent resources
leisure reading materials, they need to understand and should be perused by any librarian or library
the potential multiple purposes that a leisure book science student who has an interest in learning
may serve. Like many aspects of reading, these more about fiction readers. As noted earlier, Ross's
secondary purposes will vary among readers be- recent research on readers is also summed up in
cause readers are individuals and interact with the Readers' Advisor's Companion.'
the text in their own unique ways. It is hoped that A recent publication that is not included in
this research will provide a broad understanding either of the prior literature reviews but is worth
of the educational purpose served by leisure read- mentioning is Reading and the Reference Librarian
ing materials, specifically regarding the different by Dilevko and Gottlieb.7 While most of the book
types of educational outcomes, and in this way studies academic librarians, the results are still
help librarians to better understand and serve the very relevant to RA services. One of the tenets of
readers who form one of the most important user RA is that to be a good advisor one must be well
groups of libraries. read in a variety of genres of popular fiction, as
this is the most successful way to suggest titles to
patrons. Dilevko and Gottlieb conclude that those
LITERATURE REVIEW who consider themselves the best librarians, re-
Fiction Readers and gardless whether they are public or academic, are
well read. Most librarians who read regularly and
Readers' Advisory Services from a variety of sources not only feel that they are
In 1996, Yu and O'Brien published a literature more successful in theirj obs, but feel that without
review, "Domain of Adult Fiction Librarianship" reading, they would not be able to do their jobs
in Advances in Librarianship 3 Their thorough and well. Interestingly, the type of reading material did
lengthy article covered all the major areas of fic- not matter; librarians who read popular fiction re-
tion librarianship, including a definition of fiction sponded in much-the same way as librarians who
librarianship, fiction as a type of library material, read other types of materials, such as newspapers,
fiction acquisition, fiction processing, fiction rep- popular culture magazines, or Web pages. If it is
resentation and retrieval, fiction promotion, read- so important that librarians read, then it is even
ers' advisory (RA) services (reader development), more important that they understand the,role that
collection management, and most importantly leisure reading plays in their lives and the lives of
for this article, a section on understanding fiction their patrons.
readers. Their review covered research published One of the most important results of the litera-
before 1996 in North America, Australia, and Eu- ture reviews byYu, O'Brien, and the author is their
rope. In 2005, a new review of the literature by the conclusion that outside of Ross's research, there is
author was published in Reference & User Services very little theory, or theoretically based studies,
Quarterly, and a pre-publication copy was -used in about leisure readers, or studies that work directly
the writing of this literature review.4 The review with the readers themselves; without this research
examined articles, books, theses, and reports it is difficult to gain a complete understanding of
published from 1995 to June 2003 in the areas leisure readers. There are two reasons that librar-
of cataloging and classification of fiction books, ians need to better understand leisure readers.
browsing and selection of fiction by readers, user First, leisure readers are an important subset of the
studies of readers, and adult RA services. population, and as such it would behoove librar-
In Yu and O'Brien's review, most of the studies ians to have a better understanding of them and
cited were done in Europe or Australia, where there their information needs. Secondly, leisure read-
are long traditions of book and reading research. ers make up a large portion of the public library
Since 1995, more research has been done in North clientele. Fiction circulation in the participating
America, but the authors review, for which inter- libraries made up more than 50 percent of adult
national research comprised a substantial aspect, print circulation and up to 20,percent of all adult
tives in Outcome Based Evaluationfor Libraries and envelopes for completed surveys kept by staff be-
Museums, from the Institute of Museum and Li- hind the desks. Patrons were encouraged to fill out
brary Services (IMLS).18 This valuable guide has an and return surveys at the service desks. Sixty-two
introduction that outlines the concept of outcome surveys were completed and returned over a ten-
measures and gives a brief history of the uses of day period.
outcome measures in museums and libraries. The The survey items were developed by the au-
second chapter of the report, "Documenting the thor. Ideas for some of the items were drawn from
Difference: Demonstrating the Value of Libraries Ross's study, "Finding without Seeking," using the
through Outcomes Measurement," is devoted to five categories created from her interview data.
the use of outcome measures in libraries.19 Finally, After substantial revision, the items were initially
this guide includes an excellent bibliography and validated in an informal pilot test. A draft of the
reference list, with resources from within LIS and survey was distributed to a group of LIS students
from other fields. Many of the listed resources are who were also leisure readers, and they filled out
available online, making them easy to access for the survey in the presence of the researcher. Com-
anyone who is interested in learning more about ments and feedback were encouraged and oral
the -use of outcome measures. and written feedback on many of the items was
Outcome measures have been used to some received. This feedback was then used for a final
extent in public libraries, but are used more often revision of both the survey items and design. This
in academic libraries, often to study student out- final version of the survey was then distributed to
comes of library services or, increasingly, as part the public libraries as described previously,
of the accreditation process.2 Public libraries are After surveys were completed and collected
not accredited and the most well-known ranking from the libraries, survey results and items were
system for public libraries, the Hennen rankings, validated using a statistical technique known as
are primarily based on output measures, such as factor analysis. Factor analysis is a data reduction
circulation per capita.21 However, as is demonstrat- technique that can also be -usedfor validating sur-
ed in this study, outcome measures can provide vey instruments. As part of the validation, factor
valuable information about library services from analysis can be used to determine how many fac-
the users' perspective. Knowing what users get tors are present in an instrument.23 In this case it
out of a library service, such as a home delivery was used to determine whether or not the data had
service for elderly patrons, or story time for chil- just the two factors of educational and recreational
dren, can be very valuable when library services (reading), and eliminated the possibility of a third,
need to be justified to the administration or to the unknown factor. Factor analysis also can be used
tax-paying public. The results can also be used to to determine how well each item "loads" onto
better understand library patrons and their expec- each factor. In this -case it was used to determine
tations and experiences of library services, so that whether the items that were intended to be part of
services can be improved to better meet the needs the educational or,recreational factor were actually
of library users. a part of the intended factor. Within factor analysis
there are two methods for interpreting the results,
exploratory factor analysis (EFA) and confirmatory
METHOD factor analysis (CFA). CFA was used because "CFA
This research project consisted of two parts, a is typically a more useful way of testing whether
short survey and follow-up interviews with a a given test's patterns of association with other
select group of subjects.2 2 The survey consisted variables correspond to what is expected. In CFA
of fourteen items that were evenly split between hypotheses are investigated by imposing restraints
recreational and educational items, and three ad- on certain factors so as to define more precisely
ditional items related to gender, type of reader, the expected nature of the association between
and preferred genre of reading material, as well variables."24 In this study it was more beneficial
as an open-ended comments item. Surveys were to have a better sense of the exact relationship
distributed at two medium-sized public libraries, between the variables of recreation and education
each with a diverse patron base, serving towns of based on the hypothesis of a definite relationship
approximately 37,000 and 65,000 people respec- between the two.
tively, as well as the local university community The last item on the survey asked subjects
Both are located in the Midwest, more than one if they were willing to participate further in the
hundred miles from any major city. Surveys, along research project. More than fifteen respondents
with recruiting posters and consent letters, were volunteered to do so. Subjects initially were se-
placed at the circulation and reference desks, with lected by their ability to be contacted. E-mails
responses. 3 This gives even more support to the ming, which was mentioned by one subject who
idea that for adults to be leisure readers, they must talked about how educational programming some-
start reading at a young age. A full 100 percent of times leads her into new areas of reading. This
the interview sample stated that reading was an same subject later stated: "I don't watch [much]
important part of their life since childhood; many television, I prefer books to television." So for
also said that libraries played an important role in even those who do watch TV, it's done in a very
their lives, both as children and as adults. So in limited way, and for some it's done for learning, not
order to get a lot of adult leisure reading patrons, leisure. One hypothesis that could be formulated
it is necessary to start with the children, once again from these results is that people who read, and are
showing the essentialimportance of public library dedicated to reading as a leisure activity, are not
children's services. big TV watchers and may actively dislike watch-
When asked if they saw a connection between ing television programs. It could also be said that
leisure reading and learning, all respondents re- people who do watch a lot of TV are less likely to
plied with an enthusiastic "yes!" All felt that lei- pursue reading as a regular leisure activity.
sure reading played an important educational role Regarding the specific types of things subjects
in their lives and thought that it could also be an learned through fiction (educational outcomes),
important educational tool for other people. This responses were divided into eleven types of re-
question was asked at the end of the interview, sponses: people and relationships; other countries,
after subjects had talked about their responses to cultures, history; enriches life, livelier mind, en-
the survey questions and identified some examples gages and sparks imagination; faith and religion;
of learning from their own reading. personal problems and therapy; news and current
Another theme was that learning while reading events; different perspectives, challenges assump-
fiction was much easier and much more fun than tions, makes you think in a different way; makes
more traditional types of learning. All participants you want to learn more, leads to other reading
had some college education, with most having a (sometimes nonfiction); incidental information
bachelor's degree. One woman said, "It's an easy acquisition; vocabulary; becoming a better reader
way to learn a lot. You can learn a lot while enjoy- or writer; and just generally increasing chances of
ing yourself. I couldn't read a textbook to save my- success in life.
self, even while I was in school. But if I am really The most often-discussed outcome was learn-
interested in a subject I can get through any fiction ing about other times, places, or cultures, receiving
book." Other subjects also emphasized the enjoy- seventy-seven total mentions by all seven inter-
ment aspect of learning through fiction reading. viewees. This was the only category to receive a
In response to the question: what makes fiction mention by everyone and had twice the number
reading fun for you? One respondent states: of mentions as the next closest outcome. The next
most common outcomes were learning about
Ilike learning, it's an enjoyableway to learn. other people and relationships, and learning about
When I read a book that takes place in an- and dealing with personal problems, with thirty-
other country or another time, I learn about three and twenty-eight mentions, respectively. This
that country, I learn about that time, and yet corresponds with Ross's study where she found
there is a really good story that goes with that readers felt that they learned a lot about them-
34
it so it's not like I'm just reading some dry selves and others from their reading.
nonfiction-information kind of thing.... It's None of the other categories received more
just such a fun way to learn without having than twenty-five mentions. Learning about other
to dig into a book that's just dry facts. countries, cultures, and times was the only cat-
egory mentioned by all subjects, which makes
Lack of TV watching was also important. Five sense, given it is also the most common. Four of
of the seven respondents emphasized their lack of the other categories-people and relationships;
TV watching, with one saying "TV is boring, you personal problems; news; and perspectives and
just can't get engaged with TV in the same way challenges-were all mentioned by six of the seven
that you can with a book... It's pretty simplistic interview subjects. While subjects were asked
and unsatisfying." Later the same subject goes on about news, people and -relationships, and per-
to say: "We actually have our TV in the basement, sonal problems, no questions directly asked about
it'sjust too much bother to ... go down there and new perspectives and challenges from reading.
watch TV. . and when we do it's usually movies It is always interesting when a majority of re-
anyway." The only type of TV watching mentioned spondents volunteer information about a subject
by any of the subjects was educational program- that is not asked about by the interviewer. In this
the previously mentioned Flashman series by problem or-world event by reading about peo-
George McDonald Fraser, for learning about ple who were involved in it. Also mentioned
Victorian England and the various parts of the among responses in this category was having
British Empire; Tony Hillermans mysteries, for assumptions challenged, being moved to think
learning about the Four Comers area in the in a different way, or think about something
modem day United States; The No. I Ladies that respondents had not thought about in
Detective Agency by Alexander McCall Smith, the past. This ca.tegory is closely related to
for learning about Africa; and any of the histori- both people and other countries and cultures.
cal epics by James Michener, for learning about Many of the examples given from those cat-
the history and people of different parts of the egories also crossed over into this area, but it
world. This category was related to survey items is a separate category because it was one that
12 and 14. (See appendix for survey items.) was repeatedly emphasized by all respon-
m Enriches life-This category encompasses the dents. This was also a category used by Ross
more abstract aspects of the reading experience in "Finding without Seeking," one that seems
and was largely created from the interview to be of universal importance to readers. This
results. These include reading that leads to was a category in whichit was not always easy
having a livelier mind, increases "literary IQ," for subjects to identify a specific example, but
sparks the imagination, makes you want to one that they came back to again and again.
learn more about something you have read, For example, one reader said that reading The
leads to other reading, and just increases learn- No. I Ladies Detective Agency made her think
ing in general. This category is almost entirely differently about modem Africa and the people
from the interview portion, as respondents who live there. Respondents who were con-
talked in general about the value of reading cemed about this area responded positively to
for them. Many talked about reading a fiction items 2, 4, 8, and 12. (See appendix for survey
book that then led them to read nonfiction items.)
books in a similar subject. One woman, after
reading the Laura Ingalls Wilder series, went Implications for Library Services
on to read biographies and journals of other and Areas for Future Research
pioneer women. Others talked about how
they felt that reading just made them smarter, As has been demonstrated, readers value educa-
better people. A common example was in- tional outcomes from a leisure reading experience,
creasing vocabulary and increasing familiarity even though the educational outcome is not likely
with certain words, simply by reading them to be the primary reason for choosing a particular
over and over in different books. They felt book. However it was important enough to the
that reading was essential for personal growth respondents in this study to have a fairly large
and development, and that, without reading, influence on their reading experience. In terms of
their minds would stagnate. Another subject RA services these results should have an impact on
felt that reading was necessary to her develop- the way librarians interact with readers.
ment as a writer. She felt that without reading While educational outcomes are one of the
regularly (and what she read .did not matter many factors that influence leisure reading, these
a great deal), she could never really become outcomes were important enough to the respon-
a good writer; she had to know what other dents to warrant consideration by readers' ad-
people were writing in order to improve her visors. With educational outcomes most often
own writing. Overall, reading, even reading serving a secondary role in the leisure reading
books that could be categorized as "fluff" or experience, readers may not be able to tell staff
"escapist," has some educational value and fills about the importance of educational outcomes
readers' needs for lifelong learning and educa- for their reading, but it is still a factor that needs
tion. Readers who were concerned with this to be taken into account. One way in which this
category also responded positively to survey could be integrated into RA work would be to use
item 2. (See appendix for survey items.) the survey instrument or even some of the items
w Different perspectives-This was a frequent- on it to get readers to start talking about the im-
ly mentioned category that crossed through all portance of educational outcomes and the specific
respondents and all genres. It includes learning types of educational outcomes that matter to them.
about different perspectives, whether it be to For example, one interviewee said that she never
better understand people of a different race, liked to read contemporary fiction because she did
class, or culture within the United States, or not like reading about other people's problems;
getting a different perspective on a political she worked at United Way and it was too much
gin, (Englewood, Colo.: Libraries Unlimited, 2001), Ethelene Whitmire, "Academic Library Performance
77-96. Measures and Undergraduates' Library Use and Edu-
3. Lianghzu Yu and Anne O'Brien, "Domain of Adult cational Outcomes," Library and Information Science
Fiction Librarianship," in Advances in Librarianship, Research 24, no. 2 (2002): 107-28; See also vol. 28,
vol, 20, ed. I. Godden (San Diego: Academic, 1996), issues 1/2 (2002) of theJournal of Academic Librarian-
151-90. ship, which focuses on outcome measures. The Oct./
4. Jessica E. Moyer, "Adult Fiction Reading: A Literature Dec. 2003, no. 230/231, issue of ARL also focuses on
Review of Readers' Advisory Services, Adult Fiction outcome measures. Library Trends has published an
Librarianship, and Fiction Readers," Reference & User outcomes issue (Winter 2003), which includes one of
Services Quarterly 44, no. 2 (Spring 2005): 38-47. the better articles addressing outcomes use in public
5. Kenneth Shearer, ed., Guiding the Reader to the Next libraries: Glen E. Holt and Donald Elliot, "Measuring
Book (New York- Neal-Schuman, 1996); Kenneth D. Outcomes: Applying Cost-Benefit-Analysis to Middle-
Shearer and Robert Burgin, eds., The Readers'Advisor's sized and Smaller Public Libraries," Library Trends 51,
Companion (Englewood, Colo.: Libraries Unlimited, no. 3 (Winter 2003): 424-40.
2001). 21. Thomas J. Hennen Jr., "Hennen's American Pub-
6. Shearer and Burgin, The Readers'Advisor's Companion, lic Library Ratings." www.haplr-index.com (accessed
77-96. Oct. 28, 2004).
7. Juris Dilevko and Lisa Gottlieb, Reading and the Refer- 22. See appendix for the survey
ence Librarian: The Importanceto LibraryService of Staff 23. Stephen D. Brown and Robert W Lent, eds, Handbook
ReadingHabits (Jefferson, N.C.: McFarland, 2004). of Counseling Psychology, 3d ed. (New York: Wiley,
8. Mary Wilkes Towner, e-mail to author, Nov. 11, 2004; 2000), 161-65.
Kristina Daily, e-mail to author, Oct. 28,2004; Nov. 1, 24. Ibid., 165.
2004. 25. All data are reported as whole numbers and due to
9. Anne K. May, Elizabeth Olesh, and Anne Miltenburg, rounding, not all tables will add up to 100 percent.
"A Look at Readers' Advisory Services," Library Jour- 26. Roderick P McDonald, Test Theory: A Unified Treat-
nal 125, no. 15 (Sept. 15, 2000): 40-43. ment (Mahwah, NJ.: Lawrence Erlbaum, 1999).
10. Donald 0. Case, Looking for Information: A Survey of 27. Ibid., 89-90.
Research on Information Seeking, Needs, and Behavior 28. See appendix for a complete listing of the survey
(San Diego: Academic, 2002), 143-46. items or table 1 for a listing of survey items and
11. Kirsty Williamson, "Discovered by Chance: The Role results from the factor analysis.
of Incidental Information Acquisition in an Ecological 29. See table 2 for survey results by genre. Values of 1 and
Model of Information Use," Library and Information 2 were coded as well liked, 3 as neutral, and 4 and 5
Science Research 20, no. 1 (1998): 23-40. as disliked, to correspond to the survey instrument,
12. Case references Williamson on pages 84, 146, 153, with 1 = I love it, 2 = I like it, 3 = It's okay, 4 = I'd
258, 269, 273, 278, and 333, and Ross on pages rather not read it and 5 = I hate it.
105-6, 153,327. 30. Mostly anecdotal, though Ross cites several studies
13. Williamson, "Discovered by Chance," 24. about genders of readers, "Finding without Seeking,"
14. Ross, "Finding without Seeking," 72. 72-73. While this type of national demographic study
15. Case, Looking for Information, 143-44. is common in Europe, it is rarely done in the United
16. Ibid., 84-88; Case on Williamson, 272-73. States as seen in Ross's citations, which have the most
17. Case, Looking for Information, 152. recent United States survey from 1983.
18. Stephen D. Weil and Peggy D. Rudd, Perspectives on 31. Categories were developed by author.
Outcome Based Evaluationfor Libraries and Museums 32. Ross, "Finding without Seeking," 73.
(Washington, D.C.: IMLS). www.imls.gov/pubs/pdf/ 33. Several of the subjects were asked: "Tell me a little bit
pubobe.pdf (accessed Oct. 28, 2004). about yourself as a reader; what it means to you, what
19. Ibid., 16-23. role reading plays in your life, when you read, how
20. For outcomes in academic libraries see: Anna H. Per- often?" This was used as an introductory question in
rault, Vicki L. Gregory, and James 0. Carey, "The Inte- six of the seven interviews.
gration of Student Learning Outcomes with Teaching 34. Ross, "Finding without Seeking," 76-79.
Effectiveness," Journal of Education for Library and 35. Ibid., 77.
Information Science 43, no. 4 (Fall 2002): 270-82; 36. For text of each item see table 1 or appendix.
SA A N SD
I would describe myself as: (This can include any type of reading.)
El A heavy reader (more than 3 books a week)
0l A frequent reader (1-3 books a week)
[I A moderate reader (2-4 books a month)
[I An occasional reader (less than 2 books a month)
Romance 1 2 3 4 5
Religious/Inspirational 1 2 3 4 5
Literary 1 2 3 4 5
Science Fiction 1 2 3 4 5
Fantasy 1 2 3 4 5
Historical 1 2 3 4 5
Mystery 1 2 3 4 5
Spy/Thriller/Adventure 1 2 3 4 5
18. Comments
If you are interested in participating further in this research project, which will include short interviews
about your reading habits and interests, please fill in your contact information below and we will be
getting in touch with you shortly.
Name:
Phone number (home):
Phone number (work):
E-mail:
Thank you for your participation. If you have questions or comments, please refer to the contact
information in the letter that accompanies this survey and feel free to contact us.
INDEX TO ADVERTISERS