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FEATURE

Learning From Leisure Reading


A Study of Adult
Public Librory Potrons

Using a combination of surveys and interviews, interviewed 181 readers about leisure reading.
this research project explores the relationship be- "Finding without Seeking" focuses on one facet of
tween educational and recreational outcomes of her interviews. Ross and her students asked sub-
leisure reading, the importance of learning to the jects to tell them about the one book that had the
leisure reading experience, the role of learning in greatest meaning for them. As part of the larger
leisure reading, and the edu- discussion of their great book, nearly all of the
Jessica E. Moyer cational outcomes reported subjects reported some educational outcomes of
by leisure readers.Interview fiction reading, the most common being awak-
JessicaE. Moyer is Reference and transcripts and survey data enings, new perspectives, and the expansion of
Instruction Librarian,Milne Library, were used to create a model possibilities. The purpose of this study is to look
State University ofNew York College at of four categories of edu- further at what, in terms of education, readers
Oneonta.A summary ofthe research cational outcomes from lei- get from leisure reading materials, by asking the
was presentedat the 2005 ALA Annual sure reading: (1) people and readers themselves about educational outcomes
Conference in Chicago at the Library relationships; (2) countries, during leisure reading experiences. For the sake
Research Roundtable/ 4 StarResearch cultures, and history; (3) life of clarity and inclusivity in this article the term
Forum on June 26,2005. This research enrichment; and (4) different leisure reading will be used to refer to all types of
was alsosubmitted as the written perspectives. The articlecon- recreational or pleasure reading, including fiction
reportfor a Certificatein Advanced cludes with recommendations and nonfiction.
Studies Project,in partialfulfillment of for integrating these results Based on Ross's research and anecdotal evi-
the degree of CertificateofAdvanced into practiceand suggestions dence about educational outcomes from leisure
Studies, GraduateSchool ofLibrary for further research. reading, this project proposes to investigate the
relationship between educational and recreational
andInformation Science, University of
Illinoisat Urbana-Champaign,Decem- i n 2000, Catherine outcomes of leisure reading, using a survey in-
ber 6,2004. Submitted for review July Sheldrick Ross pub- strument and follow-up interviews. The hypoth-
21,2005 and acceptedfor publication lished, "Finding,with- eses are that there will be a relationship between
February9, 2006. out Seeking: What educational and recreational outcomes for leisure
Readers Say about the Role readers and that educational outcomes will be an
of Pleasure Reading as a important aspect of the leisure reading experience.
Source of Information."' It is also thought that there will be more than one
Reference &User Services Quarterly, This was one of several ar- type of educational outcome and that the different
vol. 46, no. 4, pp. 66-79
2007 American Library Association. ticles that resulted from her outcomes will have varying levels of importance
All rigMts reserved. multiyear study of readers.2 for individual readers.
Permission granted to reproduce for Over the course of several One of the ideas investigated in this project
nonprofit, educational use. years, Ross and her students was the concept of a single book or reading experi-

66 I Reference & User Services Quarterly


Learning from Leisure Reading

ence serving multiple purposes. The specific area found that this was still a thriving area in Europe
of interest was books that are traditionally mar- and Australia. In the last few years, Shearer, Ross,
keted as leisure reading materials, on the theory Chelton, and Saricks have been some of the people
that while a book may serve the primary purpose important to the development of fiction studies in
of leisure reading material, it may also serve a sec- North America. Outside of the many journal ar-
ondary purpose as an educational tool. And for ticles listed in the author's review, two books that
some people, this secondary role may be of great are important to highlight are Guiding the Reader
importance. This is important for librarians to to the Next Book and the Readers' Advisor's Com-
understand because in order to be able to suggest panion'3 Both collections are excellent resources
leisure reading materials, they need to understand and should be perused by any librarian or library
the potential multiple purposes that a leisure book science student who has an interest in learning
may serve. Like many aspects of reading, these more about fiction readers. As noted earlier, Ross's
secondary purposes will vary among readers be- recent research on readers is also summed up in
cause readers are individuals and interact with the Readers' Advisor's Companion.'
the text in their own unique ways. It is hoped that A recent publication that is not included in
this research will provide a broad understanding either of the prior literature reviews but is worth
of the educational purpose served by leisure read- mentioning is Reading and the Reference Librarian
ing materials, specifically regarding the different by Dilevko and Gottlieb.7 While most of the book
types of educational outcomes, and in this way studies academic librarians, the results are still
help librarians to better understand and serve the very relevant to RA services. One of the tenets of
readers who form one of the most important user RA is that to be a good advisor one must be well
groups of libraries. read in a variety of genres of popular fiction, as
this is the most successful way to suggest titles to
patrons. Dilevko and Gottlieb conclude that those
LITERATURE REVIEW who consider themselves the best librarians, re-
Fiction Readers and gardless whether they are public or academic, are
well read. Most librarians who read regularly and
Readers' Advisory Services from a variety of sources not only feel that they are
In 1996, Yu and O'Brien published a literature more successful in theirj obs, but feel that without
review, "Domain of Adult Fiction Librarianship" reading, they would not be able to do their jobs
in Advances in Librarianship 3 Their thorough and well. Interestingly, the type of reading material did
lengthy article covered all the major areas of fic- not matter; librarians who read popular fiction re-
tion librarianship, including a definition of fiction sponded in much-the same way as librarians who
librarianship, fiction as a type of library material, read other types of materials, such as newspapers,
fiction acquisition, fiction processing, fiction rep- popular culture magazines, or Web pages. If it is
resentation and retrieval, fiction promotion, read- so important that librarians read, then it is even
ers' advisory (RA) services (reader development), more important that they understand the,role that
collection management, and most importantly leisure reading plays in their lives and the lives of
for this article, a section on understanding fiction their patrons.
readers. Their review covered research published One of the most important results of the litera-
before 1996 in North America, Australia, and Eu- ture reviews byYu, O'Brien, and the author is their
rope. In 2005, a new review of the literature by the conclusion that outside of Ross's research, there is
author was published in Reference & User Services very little theory, or theoretically based studies,
Quarterly, and a pre-publication copy was -used in about leisure readers, or studies that work directly
the writing of this literature review.4 The review with the readers themselves; without this research
examined articles, books, theses, and reports it is difficult to gain a complete understanding of
published from 1995 to June 2003 in the areas leisure readers. There are two reasons that librar-
of cataloging and classification of fiction books, ians need to better understand leisure readers.
browsing and selection of fiction by readers, user First, leisure readers are an important subset of the
studies of readers, and adult RA services. population, and as such it would behoove librar-
In Yu and O'Brien's review, most of the studies ians to have a better understanding of them and
cited were done in Europe or Australia, where there their information needs. Secondly, leisure read-
are long traditions of book and reading research. ers make up a large portion of the public library
Since 1995, more research has been done in North clientele. Fiction circulation in the participating
America, but the authors review, for which inter- libraries made up more than 50 percent of adult
national research comprised a substantial aspect, print circulation and up to 20,percent of all adult

volume 46, issue 4 I 67


FEATURE
circulation. Audio-visual materials, which include formal request to an information system.""4 Case
books on tape, made up as much as 53 percent of includes incidental information acquisition as
adult circulation.8 In order for librarians to best part of the larger information-seeking idea of uses
serve these readers they need to understand them. and gratification, a theory that has been used by
1
This is of special concern to libraries and librar- mass media researchers.Y He defines it as picking
ians who provide RA services. Without a more up information that may become useful later in
complete understanding of how readers find new life, during an activity that is not exclusively for
books, how they decide what to read, and most information seeking, and most often the activity
importantly, what they get out of the reading expe- (reading) has an ulterior motive that has nothing
rience, it will be difficult to serve these important to do with information seeking. Case also raises
and numerous patrons as well as patrons who ask the concern of knowing when the information
for more traditional reference assistance. seeking goes from conscious to unconscious, or
May, Olesh, and Miltenburg recently complet- from incidental to purposive, an issue also raised
ed one of the first studies of RA services by having by Williamson.' 6
students ask the same question at several librar- In this study, incidental information acquisi-
ies-a traditional method of studying reference tion is defined as information that is gathered
services. The most disturbing result of this already from leisure reading material that at some point
saddening study is that the RA transactions were becomes useful to the reader and results in some
rarely treated with the respect and professional- type of learning experience (educational outcome).
ism that are seen as mandatory for other reference The gathering of information is not done purpose-
transactions. fully nor do the readers generally have an imme-
diate need for the information; instead they see it
as something that may become useful to them at
Incidental Information Acquisition some later point in life. The concerns raised by
There are a limited number of theories related to Case and Williamson about when the information
education and leisure reading, and most of those seeking moves from accidental to purposeful were
that relate to this study actually come from stud- addressed by the study design, as readers were
ies of information-seeking behavior, especially only asked about leisure reading experiences. In
studies of everyday life information. The most this way, they talked about an activity with a spe-
applicable concept for this research is incidental cific purpose (leisure reading) the primary goal of
information acquisition, which is a subset of uses which was not purposeful information seeking.
and gratification.' 0 Incidental information acquisi- This study continues to explore the relationships
tion is not a commonly used concept and there are between leisure reading and information seeking,
few studies that utilize it. Two of the most recent which Case sees as inextricably linked."
studies that do are Ross's previously mentioned
article, "Finding without Seeking," and a 1998
article by Williamson, which uses the concept to
Outcome Measures
explain the information behavior of the elderly In addition to the concept of incidental informa-
and expand on this idea of information seeking." tion acquisition, the author also chose to study
Both articles are included in the 2002 review of educational experiences of leisure reading using
information-seeking models in Cases book, Look- the concept of outcome measures. Outcome mea-
2
ingfor Information.1 sures are a way of measuring what users get out of
Because incidental information acquisition is a a service or experience. In terms of libraries, this
relatively new concept and not as well studied as can mean measuring what users get out of a par-
some, there is no single definitive definition. In- ticular library service or collection, such as a user's
stead, researchers who use it define it in their own satisfaction with and use of the online catalog after
ways. Williamson defines incidental information being taught how to use it. Outcome measures are
acquisition as follows: "[it] is seen as synonymous fairly new to the field of library and information
with 'accidental information discovery,' suggesting science (LIS). In October 2004, a search of the Li-
that people find information unexpectedly as they brary Literature and Information database found
engage in other activities. Some of this information that twenty-two of twenty-four articles on outcome
they did not know they needed until they heard or measures were published in the last ten years, and
read it."13 Ross defines it as a non-purposive activ- of the twenty-two, eighteen were published since
ity and says, "We know, in fact, that in the course 2000, a sign of the increasing importance of out-
of every day living people constantly encounter come measures to library science. One of the most
and use textual information without ever posing a important published works in this area is Perspec-

68 1 Reference & User Services Quarterly


Learning from Leisure Reading

tives in Outcome Based Evaluationfor Libraries and envelopes for completed surveys kept by staff be-
Museums, from the Institute of Museum and Li- hind the desks. Patrons were encouraged to fill out
brary Services (IMLS).18 This valuable guide has an and return surveys at the service desks. Sixty-two
introduction that outlines the concept of outcome surveys were completed and returned over a ten-
measures and gives a brief history of the uses of day period.
outcome measures in museums and libraries. The The survey items were developed by the au-
second chapter of the report, "Documenting the thor. Ideas for some of the items were drawn from
Difference: Demonstrating the Value of Libraries Ross's study, "Finding without Seeking," using the
through Outcomes Measurement," is devoted to five categories created from her interview data.
the use of outcome measures in libraries.19 Finally, After substantial revision, the items were initially
this guide includes an excellent bibliography and validated in an informal pilot test. A draft of the
reference list, with resources from within LIS and survey was distributed to a group of LIS students
from other fields. Many of the listed resources are who were also leisure readers, and they filled out
available online, making them easy to access for the survey in the presence of the researcher. Com-
anyone who is interested in learning more about ments and feedback were encouraged and oral
the -use of outcome measures. and written feedback on many of the items was
Outcome measures have been used to some received. This feedback was then used for a final
extent in public libraries, but are used more often revision of both the survey items and design. This
in academic libraries, often to study student out- final version of the survey was then distributed to
comes of library services or, increasingly, as part the public libraries as described previously,
of the accreditation process.2 Public libraries are After surveys were completed and collected
not accredited and the most well-known ranking from the libraries, survey results and items were
system for public libraries, the Hennen rankings, validated using a statistical technique known as
are primarily based on output measures, such as factor analysis. Factor analysis is a data reduction
circulation per capita.21 However, as is demonstrat- technique that can also be -usedfor validating sur-
ed in this study, outcome measures can provide vey instruments. As part of the validation, factor
valuable information about library services from analysis can be used to determine how many fac-
the users' perspective. Knowing what users get tors are present in an instrument.23 In this case it
out of a library service, such as a home delivery was used to determine whether or not the data had
service for elderly patrons, or story time for chil- just the two factors of educational and recreational
dren, can be very valuable when library services (reading), and eliminated the possibility of a third,
need to be justified to the administration or to the unknown factor. Factor analysis also can be used
tax-paying public. The results can also be used to to determine how well each item "loads" onto
better understand library patrons and their expec- each factor. In this -case it was used to determine
tations and experiences of library services, so that whether the items that were intended to be part of
services can be improved to better meet the needs the educational or,recreational factor were actually
of library users. a part of the intended factor. Within factor analysis
there are two methods for interpreting the results,
exploratory factor analysis (EFA) and confirmatory
METHOD factor analysis (CFA). CFA was used because "CFA
This research project consisted of two parts, a is typically a more useful way of testing whether
short survey and follow-up interviews with a a given test's patterns of association with other
select group of subjects.2 2 The survey consisted variables correspond to what is expected. In CFA
of fourteen items that were evenly split between hypotheses are investigated by imposing restraints
recreational and educational items, and three ad- on certain factors so as to define more precisely
ditional items related to gender, type of reader, the expected nature of the association between
and preferred genre of reading material, as well variables."24 In this study it was more beneficial
as an open-ended comments item. Surveys were to have a better sense of the exact relationship
distributed at two medium-sized public libraries, between the variables of recreation and education
each with a diverse patron base, serving towns of based on the hypothesis of a definite relationship
approximately 37,000 and 65,000 people respec- between the two.
tively, as well as the local university community The last item on the survey asked subjects
Both are located in the Midwest, more than one if they were willing to participate further in the
hundred miles from any major city. Surveys, along research project. More than fifteen respondents
with recruiting posters and consent letters, were volunteered to do so. Subjects initially were se-
placed at the circulation and reference desks, with lected by their ability to be contacted. E-mails

volume 46, issue 4 I 69


FEATURE
were sent to all who left legible e-mail addresses, for both the single- and two-factor analyses using
asking if they still wished to participate. Several Tanaka's goodness of fit index (GFI) as calculated
left e-mail addresses that were illegible or were by the CONFA program. Reliability of the factors
no longer working, and many never replied to the in each of the models was assessed by means of
2
initial e-mail. Eight responded by e-mail, and in- McDonald's omega. 7
terviews were scheduled with those who were able Confirmatory factor analysis of items 2, 3,
to participate within the time frame. Some of the 4, 7, 8, 10, 11, 12, and 14 yields a single factor
respondents were unable to participate during this model with a good fit (GFI .97) and high reli-
time period, and thus could not schedule meeting ability (McDonald's omega = .91). Confirmatory
times. Six subjects agreed to be interviewed, but factor analysis of the same nine items according
only four completed the interview process. Sub- to a two-factor model also yields a good fit (GFI
jects who did not leave an e-mail address were .97). Reliability of factor 1, consisting of items 2,
contacted by phone, and three subjects were suc- 4, 8, 10, 12, and 14, is good (McDonald's omega =
cessfully contacted. All three agreed to be inter- .89). Factor two, consisting of items 3, 7, and 11,
viewed and completed the interview process. also has high reliability (McDonald's omega = .94).
Altogether seven subjects completed the in- Conceptually, the two-factor model makes sense.
terview process. Interviews were conducted at Items 2, 4, 8, 10, 12, and 14 can be understood to
the public libraries, places that were both familiar be asking respondents about their perceptions of
and comfortable for the participants and author. educational outcomes from leisure reading, while
Interviews took approximately thirty minutes and items 3, 7, and 11 can be thought of as asking
focused on the responses to the survey questions, respondents about recreational outcomes from
further exploration of the educational and rec- leisure reading.
reational outcomes, and the subjects' individual The substantial correlation between the two
reading experiences. All interviews were taped and factors (r=.51) is a plausible value for the relation-
transcribed. Transcripts were coded for education- ship between the two factors and lends additional
al and recreational factors, as well as for genres and support to the validity of the two-factor model.
other reading themes, such as whether the inter- This result suggests that respondents perceive a
viewee came from a family of readers, and whether relationship between educational and recreational
they had been reading since childhood. outcomes of leisure reading. This was interpreted
to mean that readers value both educational and
recreational aspects of leisure reading. However,
SURVEY RESULTS
the correlation is not perfect; the leisure reading
More than two hundred surveys were available experience is about more than just education. This
at the reference and circulation desks of the two supports the hypothesis that while there is a rela-
participating libraries for ten days in April of 2004. tionship between education and recreation, read-
At the end of the collection period, sixty-two sur- ers are not choosing to read solely for the purpose
veys had been completed and returned. Table 1 of learning while reading, but that learning is often
includes the text of items one through fourteen an unexpected benefit of leisure, albeit one that
from the survey and a breakdown of the response can be very important to the reader.
data by itemr.3 First steps toward developing an instrument
to measure educational and recreational outcomes
of leisure reading by adult public library patrons
Factor Analysis of Items 1-14 have been moderately successful. Its goodness of
The author and a consultant worked together to fit for the single- and two-factor models and its
code the data into a computer database, which in reliability measures are reasonable for a nine-item
turn permitted analysis to be performed by means measure that is still under development. Clearly
of a computer program. To confirm the supposi- it would be logical to improve the instrument by
tion that these items measured a general factor, writing additional items, a task that is now made
CFA was performed on items one through fourteen easier given the knowledge gained from these ini-
of the survey instrument (for a listing of all survey tial analyses.
items and responses, see table 1) by means of the
CONFA computer program.26 Subsequent CFAs
were conducted to determine if a better fit might
Results from Individual Items
be achieved with a two-factor model. In both cases Results from the individual survey items were also
optimal model fit was achieved by dropping items calculated3 8 One of the most interesting results is
with low factor loadings. Model fit was calculated the high percentage (87 percent) of respondents

70 1 Reference & User Services Quarterly


Learning from Leisure Reading

who agreed with the statement, Table 1. Ed


ucational and Recreational Outcomes (n = 62, * n = 60)
"fiction reading serves as an es-
cape." Because of this high number, Items %SA/A % Neutral %D/SD
it can also be said that even the 1. Fiction n ading serves as an escape 87 6 7
people who see fiction as an escape
also feel that they learn from fiction 2. I learn a lot by reading fiction 81 10 10
reading, based on the responses to
item 2, with 81 percent agreeing 3. Reading fiction is fun 98 2 0
that they learned a lot by reading 4. Fiction n
ading helps me understand my world 71 24 5
fiction.
In regards to specific types of 5. I mainly read fiction to pass time 50 18 31
learning, 77 percent of respondents
felt that they had a better under- 6. Reading fiction can be tedious 13 16 71
standing of other countries and
cultures. This was validated in the 7. Fiction rieading is a pleasant hobby 95 5 0
interviews where learning about 8. After rea
ding fiction I feel more prepared to 50 39 11
another time or place was the most understa nd and solve problems
commonly mentioned education- 9. Fiction ri ading is purely for entertainment 29 23 49
al outcome. In "Finding without
Seeking," Ross's results emphasized 10. Readinj fiction has little educational value 5 8 87
learning about other people and
self-growth through reading. In- 11. Readini fiction is an enjoyable part of my life* 96 3 0
terestingly, in the survey responses, 12. After reading fiction I feel I have a better 77 23 0
only 50 percent of respondents felt underst anding of other countries and cultures
that reading better prepared them 13. Nothin gI read in fiction relates to real life 0 8 92
to understand and solve problems,
although 71 percent felt that read- 14. I often find myself relating something I have 67 23 10
ing helped them better understand read in a fiction book to something I hear or see
their world. This was also a theme in the r Lews
of the interviews (see the section Note: Abbre ations used in reporting the survey results are as follows: SA Strongly Agree, A
on interview results for a further Agree, N
Neutral, D = Disagree, SD = Strongly Disagree.
discussion of this type of educa-
tional outcome). This difference
can most likelybe attributed to the of respondents. Romance was a close second, with
sample size and the fact that Rosss readers were 59 percent disliking romance, although 23 percent
selected by interviewers and were not necessarily of respondents gave romance a positive ranking.
public library patrons, as was the case for all the Due to the small sample size and the limitation of
respondents in this survey. If this survey were to surveying only two libraries, it is likely that these
be repeated it would be important to look further results say more abotit the likes and dislikes of two
at thesespecific types of learning, with more items specific communities. In this case, both communi-
addressing how leisure reading helps readers bet- ties have higher-than-average education levels due
ter understand others and gain new insights and to the presence of a large local university, with both
perspectives, as well as how readers feel they grow libraries serving members of the university com-
and change through fiction reading, as these areas munity, Anecdotal evidence also suggests myster-
were emphasized by Ross's respondents and were ies and thrillers as the preferred genre of academ-
also important to the subjects of this study. ics, and mysteries are one of the most popular
collections in the participating libraries. Literary
fiction scored remarkably high (67 percent, well
Genres above more common popular fiction genres such
Among the readers surveyed, the most popular as romance, fantasy, and science fiction, and this is
genres were literary, historical fiction, mystery, and also likely due to the university community or the
spy/thriller/adventure, all ranked as well liked by small sample size. The popularity of literary fiction
more than 60 percent of respondents (see table also may be due to the self-report nature of th6
2).29 Religious and inspirational fiction was the survey with respondents feeling like they should
least popular, ranking as well liked by less than report that they liked literary fiction.
12 percent and disliked by more than 60 percent Within the interviews, historical fiction was

volume 46, issue 4 I 71


FEATURE
aries as noted) sidered gender neutral, though none of
Table 2. Genre Preferences (n va
these groupings are mutually exclusive
or scientifically proven. Based on the
results of the female survey respon-
Genre n= % Well Liked % Neutral % Disliked dents, it is interesting that romance and
Romance 53 23 19 59 religious fiction were not very popular.
But perhaps that can be explained by
Religious/Inspirational 51 12 27 61
the high proportion that picked the
Literary 51 67 24 10 gender-neutral historical fiction and
Science Fiction 52 52 19 29 mystery stories.
Fantasy 52 40 27 33
Historical 53 60 26 13 Frequency
Mystery 52 65 21 14 Readers were also asked to identify
Spy/Thriller/Adventure 50 66 18 16 themselves by type of reader: (1) heavy
reader, reading more than three books
most commonly mentioned, closely followed by a week; (2) frequent reader, reading
mysteries. This correlates well with the survey one to three books a week; (3) moderate reader,
data, as mysteries were also very popular with reading two to four books a month; and (4) oc-
survey respondents (see table 2). The high number casional reader, reading less than two books a
of responses for historical fiction likely is related month.3 1 This was one of the most obviously
to the fact that the most common educational out- successful parts of the survey instrument, with a
come mentioned by interview subjects was learn- good distribution of types of readers: 28 percent
ing about another time or place, both of which are considered themselves heavy readers, 33 percent
common parts of historical fiction. Historical fic- frequent readers, 27 percent as moderate read-
tion is also often thought of as part of other genres, ers, and 12 percent as occasional readers. Since
as mysteries, thrillers, inspirational, and romances this survey was conducted at the public library
can be set historically. Therefore, while patrons with the recruitment materials asking for readers
may not have given historical a very high ranking to participate, and most of the surveys were com-
as a genre of its own, based on the titles mentioned pleted at the reference desk, the range of readers
in the interviews, it can be deduced that historical is satisfying and is helpful in supporting the rest
fiction is fairly popular with patrons, though most of the data. It shows that the results come from all
prefer it mixed in with other genres such as ro- types of readers, whereas Ross's results come only
32
mance or inspirational. A current trend in popular from self-identified "heavy readers."
fiction is books that cross genres, or integrate more
than one genre in a single work. A good example is
INTERVIEW RESULTS
the popular Outlander series by Diana Gabaldon,
which integrates romance, historical fiction, and Several themes emerged from the interviews. One
the fantasy element of time travel. of the most common was subjects reporting that
they had read since childhood, had come from
a family of readers, had always read, or couldn't
Gender remember a time when they were not readers.
Twenty-seven percent of survey respondents were Only one respondent did not report reading fic-
male and 73 percent were female. This is not a tion since childhood. She reported that she had
surprising breakdown, with evidence suggesting always considered herself a reader, but for most of
that women are more likely to read fiction and her adult life she read mostly nonfiction, believing
more likely to pursue leisure reading as a hobby.30 fiction to have little value, educational or other-
The fewer number of male respondents was also wise. However, that all changed when she began
reflected in the interviews, where only one inter- working in a public library. Influenced by patrons
view was successfully completed with a male sub- and coworkers, she began reading fiction and in
ject. When compared with genres, these interviews the six years since has become a dedicated reader
produce interesting results. Romance and,religious and advocate of fiction reading. Having a leisure
fiction are often thought of as women's stories, reading background and identifying themselves as
while science fiction, fantasy, and spy/thrillers as readers appeared to be very important to the sub-
more likely to be read by men. Mysteries, histori- jects, as none were asked about childhood reading
cal fiction, and literary fiction generally are con- experiences and yet everyone discussed it in their

7_2 Reference & User Services Quarterly


Learning from Leisure Reading

responses. 3 This gives even more support to the ming, which was mentioned by one subject who
idea that for adults to be leisure readers, they must talked about how educational programming some-
start reading at a young age. A full 100 percent of times leads her into new areas of reading. This
the interview sample stated that reading was an same subject later stated: "I don't watch [much]
important part of their life since childhood; many television, I prefer books to television." So for
also said that libraries played an important role in even those who do watch TV, it's done in a very
their lives, both as children and as adults. So in limited way, and for some it's done for learning, not
order to get a lot of adult leisure reading patrons, leisure. One hypothesis that could be formulated
it is necessary to start with the children, once again from these results is that people who read, and are
showing the essentialimportance of public library dedicated to reading as a leisure activity, are not
children's services. big TV watchers and may actively dislike watch-
When asked if they saw a connection between ing television programs. It could also be said that
leisure reading and learning, all respondents re- people who do watch a lot of TV are less likely to
plied with an enthusiastic "yes!" All felt that lei- pursue reading as a regular leisure activity.
sure reading played an important educational role Regarding the specific types of things subjects
in their lives and thought that it could also be an learned through fiction (educational outcomes),
important educational tool for other people. This responses were divided into eleven types of re-
question was asked at the end of the interview, sponses: people and relationships; other countries,
after subjects had talked about their responses to cultures, history; enriches life, livelier mind, en-
the survey questions and identified some examples gages and sparks imagination; faith and religion;
of learning from their own reading. personal problems and therapy; news and current
Another theme was that learning while reading events; different perspectives, challenges assump-
fiction was much easier and much more fun than tions, makes you think in a different way; makes
more traditional types of learning. All participants you want to learn more, leads to other reading
had some college education, with most having a (sometimes nonfiction); incidental information
bachelor's degree. One woman said, "It's an easy acquisition; vocabulary; becoming a better reader
way to learn a lot. You can learn a lot while enjoy- or writer; and just generally increasing chances of
ing yourself. I couldn't read a textbook to save my- success in life.
self, even while I was in school. But if I am really The most often-discussed outcome was learn-
interested in a subject I can get through any fiction ing about other times, places, or cultures, receiving
book." Other subjects also emphasized the enjoy- seventy-seven total mentions by all seven inter-
ment aspect of learning through fiction reading. viewees. This was the only category to receive a
In response to the question: what makes fiction mention by everyone and had twice the number
reading fun for you? One respondent states: of mentions as the next closest outcome. The next
most common outcomes were learning about
Ilike learning, it's an enjoyableway to learn. other people and relationships, and learning about
When I read a book that takes place in an- and dealing with personal problems, with thirty-
other country or another time, I learn about three and twenty-eight mentions, respectively. This
that country, I learn about that time, and yet corresponds with Ross's study where she found
there is a really good story that goes with that readers felt that they learned a lot about them-
34
it so it's not like I'm just reading some dry selves and others from their reading.
nonfiction-information kind of thing.... It's None of the other categories received more
just such a fun way to learn without having than twenty-five mentions. Learning about other
to dig into a book that's just dry facts. countries, cultures, and times was the only cat-
egory mentioned by all subjects, which makes
Lack of TV watching was also important. Five sense, given it is also the most common. Four of
of the seven respondents emphasized their lack of the other categories-people and relationships;
TV watching, with one saying "TV is boring, you personal problems; news; and perspectives and
just can't get engaged with TV in the same way challenges-were all mentioned by six of the seven
that you can with a book... It's pretty simplistic interview subjects. While subjects were asked
and unsatisfying." Later the same subject goes on about news, people and -relationships, and per-
to say: "We actually have our TV in the basement, sonal problems, no questions directly asked about
it'sjust too much bother to ... go down there and new perspectives and challenges from reading.
watch TV. . and when we do it's usually movies It is always interesting when a majority of re-
anyway." The only type of TV watching mentioned spondents volunteer information about a subject
by any of the subjects was educational program- that is not asked about by the interviewer. In this

volume 46, issue 4 I 73


FEATURE
case, subjects talked frequently about how reading CONCLUSIONS
helped them learn about other perspectives, chal-
lenged their own ideas and assumptions, and made
Types of Educational Outcomes
them think in a different way. Not surprisingly, this Based on the results of the factor analysis of items
was sometimes related to responses to category one through fourteen of the survey and the eleven
2 (other cultures, places, times) but not always. response categories drawn from the interview
Interestingly, subjects used a variety of books to data, four educational outcome categories have
illustrate this concept of changing or challeng- been created for purposes of analysis of the re-
ing perspectives. Titles mentioned include Tony sults. These four categories will be most useful in
Hillerman's mystery novels, a variety of histori- applying the results of this research and in future
cal romance novels, including ones by Stephanie versions of the survey as additional items can be
Laurens, a series of Christian novels about a family created based on the four categories.
of orphans and their lives and careers, Hawaii by
James Michener, Shogun byJames Clavell, Memoirs x People and relationships-This categorywas
of a Geisha by Arthur Golden, and a series of con- important to many of the respondents. It in-
temporary novels set in Upper Michigan. Seem- cludes learning more about yourself and oth-
ingly any book that is different from the reader's ers; learning how to understand, empathize,
daily life, whether it be another world in a science and interact with other people; gaining insight
fiction or fantasy novel, or another time and place into your and others' relationships; and gen-
in a historical fiction novel, another part of the erally helping with personal problems. It also
United States in a contemporary novel, or even just includes learning more about your own faith/
about people who have lived lives different from religion as well as that of other people. People
their own, causes this phenomenon. As long as the who were concerned with this type of outcome
characters and settings were different from those generally responded positively to items 2, 4,
in their daily lives, subjects felt that they learned and 8. (See appendix for survey items.) These
about new perspectives and ideas, and their own readers also tended to like contemporary fic-
ideas and perspectives were challenged, which tion and some also enjoyed Christian fiction,
many reported as leading to personal growth and because it helped them understand others'
development. struggles with their faith, and because of the
This also echoed Ross's study; her first category emphasis on families in many of the titles.
of responses is "Awakening/new perspectives/ This was one category that did not relate to
enlargement of possibilities." 35For Ross's subjects any specific genres, though readers of contem-
this was the most commonly occurring result, and porary fiction often mentioned this area. The
was cited by more than one-third of all her respon- results showed that readers could learn about
dents. The other result from Ross' study that was themselves and others from any type of reading
very important to her readers was learning about experience.
themselves and developing an identity from read- n Other countries, cultures, and time peri-
ing. This was not often mentioned by the subjects ods-This category included learning about
in this study. One of the most likely reasons for it other countries, other cultures (either in the
is that in this study the author talked to readers United States or another country), and learn-
about any fiction reading experience, while Ross ing about other time periods (historical works
focused her interviews on talking with people set in any part of the world). It also included
about the "great book." It is likely that if readers relating what had been read to news sto-
had been asked to talk about a book that had a big ries. One example is a woman who had read
impact on them, these results would have included the Flashman books, talked about how she
similar responses, but because of the focus on the thought about them when she heard sto-
leisure reading experience as a whole, this was not ries about Afghanistan (book 1 of the series
an emphasized part of the responses. It also may be is mostly set in Afghanistan) and how it
that the readers did not see this aspect as one that helped her understand what was happening
was particularly educational. The other important in Afghanistan today. This was also a popular
difference is that in this study all types of readers outcome, possibly because it was one that re-
were surveyed and interviewed, from readers who spondents could easily think of when asked
read less than two books a month to those that for examples. Historical fiction was the genre
read more than three books a week. Ross only most associated with this area, although many
studied heavy readers, which may also account for other genres, especially romance, can also be
some of the differences in the results. set in historical times. Titles mentioned were

74 1 Reference & User Services Quarterly


Learning from Leisure Reading

the previously mentioned Flashman series by problem or-world event by reading about peo-
George McDonald Fraser, for learning about ple who were involved in it. Also mentioned
Victorian England and the various parts of the among responses in this category was having
British Empire; Tony Hillermans mysteries, for assumptions challenged, being moved to think
learning about the Four Comers area in the in a different way, or think about something
modem day United States; The No. I Ladies that respondents had not thought about in
Detective Agency by Alexander McCall Smith, the past. This ca.tegory is closely related to
for learning about Africa; and any of the histori- both people and other countries and cultures.
cal epics by James Michener, for learning about Many of the examples given from those cat-
the history and people of different parts of the egories also crossed over into this area, but it
world. This category was related to survey items is a separate category because it was one that
12 and 14. (See appendix for survey items.) was repeatedly emphasized by all respon-
m Enriches life-This category encompasses the dents. This was also a category used by Ross
more abstract aspects of the reading experience in "Finding without Seeking," one that seems
and was largely created from the interview to be of universal importance to readers. This
results. These include reading that leads to was a category in whichit was not always easy
having a livelier mind, increases "literary IQ," for subjects to identify a specific example, but
sparks the imagination, makes you want to one that they came back to again and again.
learn more about something you have read, For example, one reader said that reading The
leads to other reading, and just increases learn- No. I Ladies Detective Agency made her think
ing in general. This category is almost entirely differently about modem Africa and the people
from the interview portion, as respondents who live there. Respondents who were con-
talked in general about the value of reading cemed about this area responded positively to
for them. Many talked about reading a fiction items 2, 4, 8, and 12. (See appendix for survey
book that then led them to read nonfiction items.)
books in a similar subject. One woman, after
reading the Laura Ingalls Wilder series, went Implications for Library Services
on to read biographies and journals of other and Areas for Future Research
pioneer women. Others talked about how
they felt that reading just made them smarter, As has been demonstrated, readers value educa-
better people. A common example was in- tional outcomes from a leisure reading experience,
creasing vocabulary and increasing familiarity even though the educational outcome is not likely
with certain words, simply by reading them to be the primary reason for choosing a particular
over and over in different books. They felt book. However it was important enough to the
that reading was essential for personal growth respondents in this study to have a fairly large
and development, and that, without reading, influence on their reading experience. In terms of
their minds would stagnate. Another subject RA services these results should have an impact on
felt that reading was necessary to her develop- the way librarians interact with readers.
ment as a writer. She felt that without reading While educational outcomes are one of the
regularly (and what she read .did not matter many factors that influence leisure reading, these
a great deal), she could never really become outcomes were important enough to the respon-
a good writer; she had to know what other dents to warrant consideration by readers' ad-
people were writing in order to improve her visors. With educational outcomes most often
own writing. Overall, reading, even reading serving a secondary role in the leisure reading
books that could be categorized as "fluff" or experience, readers may not be able to tell staff
"escapist," has some educational value and fills about the importance of educational outcomes
readers' needs for lifelong learning and educa- for their reading, but it is still a factor that needs
tion. Readers who were concerned with this to be taken into account. One way in which this
category also responded positively to survey could be integrated into RA work would be to use
item 2. (See appendix for survey items.) the survey instrument or even some of the items
w Different perspectives-This was a frequent- on it to get readers to start talking about the im-
ly mentioned category that crossed through all portance of educational outcomes and the specific
respondents and all genres. It includes learning types of educational outcomes that matter to them.
about different perspectives, whether it be to For example, one interviewee said that she never
better understand people of a different race, liked to read contemporary fiction because she did
class, or culture within the United States, or not like reading about other people's problems;
getting a different perspective on a political she worked at United Way and it was too much

volume 46, issue 4 I 75


FEATURE
like her daily life. However, she did really like to The other interesting result that came out of the
read books about Africa and books that were set interview process (which deserves further study)
in Africa, because it is a part of the world that she is the connection between reading and visiting the
was interested in and liked to learn more about. library as a child and being a leisure reader as an
This could be revealed by asking the reader about adult. It would be especially interesting to look at
item 12 or item 14. Another subject liked to read leisure readers who did -notidentify themselves as
books that were about people that had survived library users, such as romance readers who only
abuse or illness because these were experiences get their books from grocery stores or by mail
that she and friends of hers had also had. She order. It would be wonderful to see this research
liked to learn more about these experiences so she done as a collaboration of youth services librarians,
could better relate to and understand herself, her young adult librarians, and adult librarians to look
friends, and her family This information could be at library use and leisure reading over time. One
gathered by asking readers about items 4 or 8.36 interesting aspect of this particular type of research
As has been said many times before, the more that would be to look at the way leisure reading is val-
librarians can talk with patrons about what they ued socially at different stages in subjects' lives.
like, the better they can suggest reading materials. Is leisure reading as highly valued and promoted
Both the survey items and the four categories of for adults as for children? When and why does it
educational outcomes should be helpful for read- change? How does that influence an adult's deci-
ers' advisors as they attempt to understand the role sions to read as a leisure time activity?
that educational outcomes play in each reader's Finally, more study is needed on the catego-
leisure reading experience. ries of educational outcomes that were developed
While the suggestions above would work best from this research. Since this sample was by ne-
for one-on-one RA transactions, the importance cessity small and geographically limited, it would
of educational outcomes also could be taken into be worthwhile to repeat the survey and interview
account for other types of RA situations. Staff con- process with a wider variety of libraries and pa-
ducting book talks or writing reviews could high- trons, possibly even studying readers who do not
light some of the educational outcomes in specific frequent libraries, although these readers could
books. New read-alike lists could be created based be difficult to identify With the creation and ad-
on different outcomes. A list about other countries dition of some survey items, the survey could be
and cultures could range from some of the,more repeated easily in a number of libraries to see if the
traditional historical fiction, to modem works educational outcome categories identified by the
such as those by Amy Tan or Alexander McCall subjects were also those that mattered to readers
Smith, or romances set in exotic locations. Most in other libraries. With these results it would be
importantly, librarians need to remember that the easier to generalize results to all leisure readers,
more they can talk to their readers and learn about and increase our knowledge and understanding of
them, the better they can suggest titles. Hopefully leisure readers and adult public library patrons.
this research on educational outcomes will open
up a new avenue for discussion between readers Acknowledgments: The authorwould like to acknowl-
and advisors. edgement the assistance of Mary Wilkes Towner,
As with any research project, this one gener- Linda Smith, and Terry Weechfor valuablecomments
ated many possible areas for future research. Areas andfeedback, as well as guidancein the development
that would be especially important to conduct of this project. The author also would like to thank
follow-up research in would be the relationship ChristopherMoyerfor his assistancewith the statisti-
between leisure reading and the consumption of cal analyses.
other popular media. All of the interview subjects
emphasized their distaste for most TV programs. References and Notes
A few watched educational programs (the History
1. Catherine Sheldrick Ross, "Finding without Seeking:
Channel and A&E were both mentioned), and a
What Readers Say about the Role of Pleasure Reading
few listened to National Public Radio. Newspaper as a Source of Information," Australasian Public Librar-
reading was not done regularly by all respondents; ies and Information Services 13, no. 2 (June 2000):
it would be interesting to study the relationship 72-80.
between leisure book reading and other types of 2. An excellent summation of her research can be
reading, especially as the reading of Internet sites found in The Readers' Advisor's Companion: Catherine
Sheldrick Ross, 'What We Know from Readers about
such as Salon.com or any of the many blogs, in- the Experience of Reading," in The Readers' Advisor's
creases in popularity. Companion, ed. Kenneth Shearer and Robert Bur-

76 1 Reference & User Services Quarterly


Learning from Leisure Reading

gin, (Englewood, Colo.: Libraries Unlimited, 2001), Ethelene Whitmire, "Academic Library Performance
77-96. Measures and Undergraduates' Library Use and Edu-
3. Lianghzu Yu and Anne O'Brien, "Domain of Adult cational Outcomes," Library and Information Science
Fiction Librarianship," in Advances in Librarianship, Research 24, no. 2 (2002): 107-28; See also vol. 28,
vol, 20, ed. I. Godden (San Diego: Academic, 1996), issues 1/2 (2002) of theJournal of Academic Librarian-
151-90. ship, which focuses on outcome measures. The Oct./
4. Jessica E. Moyer, "Adult Fiction Reading: A Literature Dec. 2003, no. 230/231, issue of ARL also focuses on
Review of Readers' Advisory Services, Adult Fiction outcome measures. Library Trends has published an
Librarianship, and Fiction Readers," Reference & User outcomes issue (Winter 2003), which includes one of
Services Quarterly 44, no. 2 (Spring 2005): 38-47. the better articles addressing outcomes use in public
5. Kenneth Shearer, ed., Guiding the Reader to the Next libraries: Glen E. Holt and Donald Elliot, "Measuring
Book (New York- Neal-Schuman, 1996); Kenneth D. Outcomes: Applying Cost-Benefit-Analysis to Middle-
Shearer and Robert Burgin, eds., The Readers'Advisor's sized and Smaller Public Libraries," Library Trends 51,
Companion (Englewood, Colo.: Libraries Unlimited, no. 3 (Winter 2003): 424-40.
2001). 21. Thomas J. Hennen Jr., "Hennen's American Pub-
6. Shearer and Burgin, The Readers'Advisor's Companion, lic Library Ratings." www.haplr-index.com (accessed
77-96. Oct. 28, 2004).
7. Juris Dilevko and Lisa Gottlieb, Reading and the Refer- 22. See appendix for the survey
ence Librarian: The Importanceto LibraryService of Staff 23. Stephen D. Brown and Robert W Lent, eds, Handbook
ReadingHabits (Jefferson, N.C.: McFarland, 2004). of Counseling Psychology, 3d ed. (New York: Wiley,
8. Mary Wilkes Towner, e-mail to author, Nov. 11, 2004; 2000), 161-65.
Kristina Daily, e-mail to author, Oct. 28,2004; Nov. 1, 24. Ibid., 165.
2004. 25. All data are reported as whole numbers and due to
9. Anne K. May, Elizabeth Olesh, and Anne Miltenburg, rounding, not all tables will add up to 100 percent.
"A Look at Readers' Advisory Services," Library Jour- 26. Roderick P McDonald, Test Theory: A Unified Treat-
nal 125, no. 15 (Sept. 15, 2000): 40-43. ment (Mahwah, NJ.: Lawrence Erlbaum, 1999).
10. Donald 0. Case, Looking for Information: A Survey of 27. Ibid., 89-90.
Research on Information Seeking, Needs, and Behavior 28. See appendix for a complete listing of the survey
(San Diego: Academic, 2002), 143-46. items or table 1 for a listing of survey items and
11. Kirsty Williamson, "Discovered by Chance: The Role results from the factor analysis.
of Incidental Information Acquisition in an Ecological 29. See table 2 for survey results by genre. Values of 1 and
Model of Information Use," Library and Information 2 were coded as well liked, 3 as neutral, and 4 and 5
Science Research 20, no. 1 (1998): 23-40. as disliked, to correspond to the survey instrument,
12. Case references Williamson on pages 84, 146, 153, with 1 = I love it, 2 = I like it, 3 = It's okay, 4 = I'd
258, 269, 273, 278, and 333, and Ross on pages rather not read it and 5 = I hate it.
105-6, 153,327. 30. Mostly anecdotal, though Ross cites several studies
13. Williamson, "Discovered by Chance," 24. about genders of readers, "Finding without Seeking,"
14. Ross, "Finding without Seeking," 72. 72-73. While this type of national demographic study
15. Case, Looking for Information, 143-44. is common in Europe, it is rarely done in the United
16. Ibid., 84-88; Case on Williamson, 272-73. States as seen in Ross's citations, which have the most
17. Case, Looking for Information, 152. recent United States survey from 1983.
18. Stephen D. Weil and Peggy D. Rudd, Perspectives on 31. Categories were developed by author.
Outcome Based Evaluationfor Libraries and Museums 32. Ross, "Finding without Seeking," 73.
(Washington, D.C.: IMLS). www.imls.gov/pubs/pdf/ 33. Several of the subjects were asked: "Tell me a little bit
pubobe.pdf (accessed Oct. 28, 2004). about yourself as a reader; what it means to you, what
19. Ibid., 16-23. role reading plays in your life, when you read, how
20. For outcomes in academic libraries see: Anna H. Per- often?" This was used as an introductory question in
rault, Vicki L. Gregory, and James 0. Carey, "The Inte- six of the seven interviews.
gration of Student Learning Outcomes with Teaching 34. Ross, "Finding without Seeking," 76-79.
Effectiveness," Journal of Education for Library and 35. Ibid., 77.
Information Science 43, no. 4 (Fall 2002): 270-82; 36. For text of each item see table 1 or appendix.

volume 46, issue 4 I 77


FEATURE
APPENDIX
FICTION READERS SURVEY

Please rank items 1 to 14 from I to 5 by circling the appropriate,number

1: Strongly Agree; 2: Agree; 3: Neutral; 4: Disagree; 5: Strongly Disagree

SA A N SD

Fiction reading serves as an escape 1 2 3 5

I learn a lot by reading fiction 1 2 3 5

Reading fiction is fun 1 2 3 5

Fiction reading helps me understand my world 1 2 3 5

I mainly read fiction to pass time 1 2 3 5

Reading fiction can be tedious 1 2 3 5

Fiction reading is a pleasant hobby 1 2 3 5

After reading fiction I feel more prepared to understand


and solve problems 1 2 3 5

Fiction reading is purely for entertainment 1 2 3 5

Reading fiction has little educational value 1 2 3 5

Reading fiction is an enjoyable part of my life 1 2 3 5

After reading fiction I feel I have a better understanding


of other countries and cultures 1 2 3 5

Nothing I read in fiction relates to real life 1 2 3 5

I often find myself relating something I have read in


a fiction book to something I hear in the news 1 2 3 4 5

I am: 0l Male 0l Female

I would describe myself as: (This can include any type of reading.)
El A heavy reader (more than 3 books a week)
0l A frequent reader (1-3 books a week)
[I A moderate reader (2-4 books a month)
[I An occasional reader (less than 2 books a month)

78 1 Reference & User Services Quarterly


Learning from Leisure Reading

Rank each genre (fiction category) from 1-5


(1: Ilove it; 2: I like it; 3: It's okay; 4: I'd rather not read it; 5: I hate it)

Romance 1 2 3 4 5

Religious/Inspirational 1 2 3 4 5

Literary 1 2 3 4 5

Science Fiction 1 2 3 4 5

Fantasy 1 2 3 4 5

Historical 1 2 3 4 5

Mystery 1 2 3 4 5

Spy/Thriller/Adventure 1 2 3 4 5

18. Comments

If you are interested in participating further in this research project, which will include short interviews
about your reading habits and interests, please fill in your contact information below and we will be
getting in touch with you shortly.

Name:
Phone number (home):
Phone number (work):
E-mail:

I prefer to be contacted at: 0 work E0 home 0 by e-mail

Thank you for your participation. If you have questions or comments, please refer to the contact
information in the letter that accompanies this survey and feel free to contact us.

INDEX TO ADVERTISERS

Hoovers ............................... cover 2 M arquis .......................................... 27


Paratext .................................... 1 The Street.corn ............... .................... 51
ABC-Clio .......................................... 2 Modem Language Association .............. ... cover 3
Microsoft ... ................. .... ............. 3 Omnigraphics ............. ......... ......... cover 4
M.E. Sharpe ................................ 11 Plunkett Research Ltd..................... ........ insert

volume 46, issue 4 I 79


COPYRIGHT INFORMATION

TITLE: Learning From Leisure Reading: A Study of Adult


Public Library Patrons
SOURCE: Ref User Serv Q 46 no4 Summ 2007

The magazine publisher is the copyright holder of this article and it


is reproduced with permission. Further reproduction of this article in
violation of the copyright is prohibited. To contact the publisher:
http://www.ala.org/

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