Christ University Commerce Association

Integration ROUND 1
Turmoil to Turnaround?

With the decision to choose Ram Nath Kovind as their

presidential candidate, BJP has sent a very strong message
against its upper caste image and an appeal to wider section
of society.

Mr. Ram Nath Kovind not only enjoys the backing of ruling
party in Lok Sabha (which rules 13 states), but also a few
opposition parties.

Choosing an unexpected candidate has not only left the

Congress in major turmoil while washing away its strategy for
the presidential election, but has also faded its hope to gain
power in the next Lok Sabha election.

Task at Hand

You being the representative of the congress party:

1.Prepare a SPEECH for the presidential elections

2.Although campaigns like Swachh Bharat and Make in India are

in national interest, these campaigns are giving BJP an edge
above the Congress. Plan a marketing campaign to minimise the
effect of these campaigns.

3.Plan out a campaign with strategies mainly focused to win

seats in the UP Lok Sabha in upcoming elections.
4.Prepare a Budget for the same.

General Guidelines:

1) Form teams of 3
2) Mention your name, class, registration number and phone
number in your answer sheet.