chapter Three

STRATEGIC ATTACK

Presentation Title UBMM 1011

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ZIS ART OF WAR AND BUSINESS STRATEGIES
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In ancient time when you want to declare a war,
You need a reason

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 If your reason was reasonable, the neighbour country will support you
If without reason or if it is unacceptable then, the neighbour country might
help your enemy to fight with you
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In ancient time, their diplomatic system was not like us today, they tried
to Use War to Stop the Conflict.
Most of the time, they tried to help and save the citizens out of the
conflict and disorder in their country

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What will you get at the end of the day by killing all of the people
and destroying all the building?
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After you conquer a city, you notice the city was a total lost
Will you be Satisfied?
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What is the Perfect Strategy?

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The ability to subdue the enemy without any battle is the ultimate
reflection of the most supreme strategy

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When waging war, capturing a whole nation intact is a better strategy;

to shatter and ruin it is a weaker option.
Capturing a whole division intact is a better strategy;
destroying it is a weaker option

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 Perfect Strategy
Minimizing your Lost while Maximizing your Profit

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 CHANGE
& ADAPT

Worldwide India

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 McDonalds clarified the situation by presenting the true facts that
though it used beef in preparation of French fries in U.S. market, it had
never used it as a component for making French fries for Indian market

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To cater the price sensitive of consumers, they launch the happy price menu,
which along with affordable prices also focused on the family fun element

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Used open kitchen system where customers could see with their own eyes
the levels of hygiene and safety conditions in the kitchen
for the food preparation and others serving item
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Now, McDonalds plans to open the First Vegetarian
McDonalds Restaurant in India
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To fight a hundred battles and to win a hundred victories is not a
reflection of the most supreme strategy

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The core concept was to Win Without Fighting and try to
Reduce the Sacrificing of Both Troops
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The most supreme strategy is to attack the plans
and strategies of the enemy

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In year 2014, Xiaomi had overtaken Samsung and became
the top smart phone vendor in China

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 Product
Not Just Another Knock-off

By coming up with a Good Quality Phone at Lower Price Range was

the key strategic move
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Next the best strategy which is to attack the enemys relationships and
alliances with other nations

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Next best strategy is to attack the army

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 Five Deployment Troops Strategies

Ten to One, Surround Him

Two to One, Divide Him

Five to One, Attack Him teecw@utar.edu.my

Comparable in numbers to those of the enemy,
It is possible to Engage him

Lesser in numbers to the enemy,

be capable of Escaping

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Worst strategy of all is to attack the walled cities

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When attacking the wall city, both sides will be scarifying a lot of
people, injured or died
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five ways to victory

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Who knows when we can engage in battle and
when not to do so will win

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 If top management made a wrong decision when entering the market,
the products or services will not get good response from the consumers,
then the company might removed from the market
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The web service connecting outsourcing professionals to
manufacturers in China,
Jack Ma decided to launch a Chinese version of Ebay,
which was named Taobao

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Taobao offered an escrow payment scheme to establish trust among
the strangers that exchanged goods on the site

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Taobao won because Ebay did not have the local insight needed to create
features, which made the service easier and safer for the Chinese users

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China Singles Day 2016 Sales

Who can understand how to deploy large and small forces will win

Good leader knows how to tailor the different strategies in

different situation
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Who is able to unite himself with his officers and men as one
mind, spirit and purpose will win

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"If you could get all the people in an organization rowing in the same
direction, you could dominate any industry, in any market,
against any competition, at any time."

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Who is proactive and well prepared and awaits his
unprepared enemy will win

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Through training and development the employee acquires all the
knowledge and skills needed in their day to day tasks

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Who is capable and does not have to contend with
interference by the ruler will win

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Google inspired their employees creativity with extremely relax and
flexible working environment around the world
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The general is like the guardian of the nation

If the guardian is a thoughtful and detailed person, the nation will be strong and mighty

However, if the guardian is full with character flaw, the nation will be weak and vulnerable

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How to become a
GOOD Leader ?

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 People who will do things not for
themselves but for their people and
for their country

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Under his leadership, he successfully is transitioning Singapore from
third world to the first world country in a single generation

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 Four Asian Tigers

The Singaporean economy is known as one of the freest, most

innovative, most competitive, and most business-friendly

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Singapore is the 14th largest exporter and
the 15th largest importer in the world

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The country is currently the only Asian country to receive AAA credit
ratings from all three major credit rating agencies:
Standard & Poors, Moodys and Fitch
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 One of the world's top three oil-refining centres,
World's largest oil-rig producer and a Major Hub for ship repair services

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The Singaporean unemployment rate has not exceeded 4% in the past
decade, hitting a high of 3% during the 2009 Global Financial Crisis
and falling to 1.9% in 2011
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Who knows the other side (the enemy) and knows himself
will not be defeated in a hundred battles

Who does not know the other side (the enemy) but knows himself
will have an even chance of victory or defeat

Who does not know the other side (the enemy) and himself
is bound to be defeated in every battle

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 Sun Wu never said you will surely win
If you just understand about yourself only, you still have 50:50 to win or lose
But if you dont understand yourself and your enemy,
you will defeat by your enemy easily

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Diarrhoea is the worlds leading preventable cause of death, killing 2.2 million
people every year including 600,000 Indian children under the age of five

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Lifebuoy health officers visited 43,000 Indian villages and schools over five years
where they used product demonstrations, interactive visuals, competitions and
drama workshops to spread the health and hygiene message
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The program has reached 110 million rural Indians since it began in 2002
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