22/03/2021

Execution
& Business Plan

EXECUTION

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Importance of Proper Execution in Business

- Reflection
- Analysis
- Planning
- Execution

TIPS FOR PROPER EXECUTION

1. Focus on the wildly important goal.

2. Act on the lead measures.
3. Be updated of your measures in the
process (of lag & lead measures).
4. Always examine your process.

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EFFECTS OF IMPROPER EXECUTION OF BUSINESS PLAN

1. Lack of Direction
2. Shortages of Material Resources
3. Problem on Finances
4.Dissatisfied Customers
5. Exposing the Business to unpredicted
high risk and problems
6. Business Plateau
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BUSINESS PLAN
- Foundation of your business
- Written document that describes in detail how a business
which defines its objectives and how it is to go about
achieving its goals.

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SAMPLE OF BUSINESS IN ENGINEERING WORLD

1. Supply of sand and gravel

2. Bricks and Block Manufacturing
3. Construction Company
4.Construction Equipment Rental Business

TRADITIONAL BUSINESS PLAN

FORMAT
- Executive Summary - Marketing & Sales
- Company Description - Funding Request
- Market Analysis - Financial
- Organization & Management - Appendix
- Service or Product Line
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TRADITIONAL BUSINESS PLAN FORMAT

EXECUTIVE SUMMARY

- Tells the reader what your company

is and why it will be successful.

• Mission statement
• Product or Service
• Basic Information about your company
• Financial information
• Growth plans

TRADITIONAL BUSINESS PLAN FORMAT

COMPANY DESCRIPTION

- Detailed information about your

company.

• Problems your business solves

• List out consumers, organization, or
business your company plans to serve
• “Boast about your strengths”

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TRADITIONAL BUSINESS PLAN FORMAT

MARKET ANALYSIS

- Good understanding of your industry

outlook and target market

• “What do successful competitors do?”

• “Why does it work?”
• “Can you do it better?”

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TRADITIONAL BUSINESS PLAN FORMAT

ORGANIZATION & MANAGEMENT

- How your company will be structured

and who will run it.

• Organizational Chart
• Etc

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TRADITIONAL BUSINESS PLAN FORMAT

SERVICE/PRODUCT LINE

- Describe what you sell or what

service do you offer

• Share plans for intellectual property

• If doing R&D for your S/P, explain in
detail

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TRADITIONAL BUSINESS PLAN FORMAT

MARKETING & SALES

- Describe how you’ll attract and retain

customers

• Financial projections

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TRADITIONAL BUSINESS PLAN FORMAT

FUNDING REQUEST

- Outline for your funding requirements

- Explain how much funding you’ll need

• Specify whether debt or equity

• Terms you’d like to apply
• Detailed description of how you’ll use the
funds
• Description of your future strategic
financial plans
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TRADITIONAL BUSINESS PLAN FORMAT

FINANCIAL PROJECTIONS

- Supplement your funding request

with financial projections

• Provide a prospective financial outlook

for the next five years
• Include income statement, balance
sheets, cash flow statements
• You can use graphs and charts to tell the
financial story of your business
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TRADITIONAL BUSINESS PLAN FORMAT

APPENDIX

- Provide supporting documents or

other materials
• Credit histories • Permits
• Resumes • Patents
• Product pictures • Legal Documents
• Letters of reference • Permits
• Licenses • Other contracts

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LEAN STARTUP FORMAT

- Key Partnerships
- Key Activities
- Key Resources
- Value Proposition
- Customer Relationships
- Customer Segments
- Channels
- Cost Structure
- Revenue Streams
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LEAN STARTUP FORMAT

KEY PARTNERSHIPS

- Note the other businesses or services

you’ll work with to run your business.
• Suppliers
• Manufacturers
• Subcontractors
• Similar Strategic Partners

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LEAN STARTUP FORMAT

KEY ACTIVITIES

- List the ways your business will gain a

competitive advantage.
• Selling direct to consumers
• Using technology to tap into sharing economy

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LEAN STARTUP FORMAT

KEY RESOURCES

- List any resource you’ll leverage to

create value for your customer

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LEAN STARTUP FORMAT

VALUE PROPOSITION

- Clear and compelling statement

about the unique value your
company brings to the market

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LEAN STARTUP FORMAT

CUSTOMER RELATIONSHIPS

- Describe how customers will interact

with your business

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LEAN STARTUP FORMAT

CUSTOMER SEGMENTS

- Be specific when you name your

target market

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LEAN STARTUP FORMAT

CHANNELS

- List the most important ways you’ll

talk to your customers

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LEAN STARTUP FORMAT

COST STRUCTURES

- Define your strategy

- List the most significant costs you’ll
face pursuing

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LEAN STARTUP FORMAT

REVENUE STREAMS

- How your company will make

money?
• Direct sales
• Membership fees
• Selling advertising space
• “list them all”

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